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Features

Perspective: How brands can make the most of Amazon Advertising

With a market share of 4.2%, Amazon is now the fifth largest retailer in the UK, accounting for £4 in every £100 spent. According to market research company Mintel, a staggering 86% of UK shoppers use Amazon, with under a fifth stating...

Posted by: Creativepool Editorial
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Economy

Amazon doubling down on London investment despite Brexit

Amazon is planting deep roots in London soil, with the online retail behemoth recently announcing plans to double its recruitment for research and development roles within the capital as it renews its focus on video and streaming services. The move...

Posted by: Creativepool Editorial
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Technology

Could the Amazon Anytime messaging app be a serious rival to WhatsApp?

Evidently not content with effectively monopolising the worlds of online retail, voice activated assistants and drone delivery, Amazon have now set their sights on the world of instant messaging, with the tech giant recently posting a series of...

Posted by: Benjamin Hiorns
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Technology

Time Out launches daily ‘best of the city’ briefings on Amazon Alexa

Leading global media and entertainment brand Time Out has teamed up with Amazon to launch the Time Out Flash Briefings skill for Amazon Alexa. These are the first daily briefings about the three best things to do in NYC, LA, Chicago and London -...

Posted by: Creativepool Editorial
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Technology

Amazon announce third annual Prime Day

As an Amazon Prime account holder for nigh on three years now, it would be sorely hypocritical of me to cast aspersions at the service as a consumerist cult, but I can at least understand the criticism. What we're talking about, after all, is...

Posted by: Benjamin Hiorns
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Technology

Amazon Echo Look is Your Own Personal Robotic Stylist

It will come as a surprise to nobody who has ever met me that fashion is not exactly my raison d'être. Indeed, my wardrobe is primarily built up of affordable (cheap) jeans and 'quirky' t-shirts, with the occasional plaid dress shirt thrown in for...

Posted by: Benjamin Hiorns
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Technology

Amazon Launch Weather-Personalised Shopping

In 2017, we appear to be bombarded on a daily basis by tech stories that, only a few short years ago, would have appeared completely preposterous. Many of these innovations are also being spearheaded by the 'big three' consumer monoliths of Google,...

Posted by: Benjamin Hiorns
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Technology

Arsenal and AKQA Launch Amazon Alexa Skill

Arsenal FC has become the first Premier League club to launch an Amazon Alexa Skill that will allow fans to live stream matches. Skills are Alexa’s in-built capabilities that enable users to interact with devices, like Amazon Echo and Echo Dot,...

Posted by: Creativepool Editorial
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Technology

Jamie Oliver and AKQA launch one of the first Amazon Alexa Skills in the UK

Jamie Oliver has partnered with AKQA to create one of the first Amazon “Alexa Skills” in the UK. For those who haven't been following Amazon's foray into internet of things domination, “Alexa” is the name given to the AI that forms to core of...

Posted by: Creativepool Editorial
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Technology

Amazon Dash Button Hacks

When the Amazon Dash Button first came out in early 2015, everyone thought it was an April Fool’s joke. And whilst the wi-fi connected ‘order-automators' (available to all Amazon prime members) impressed with their ease of use, they never...

Posted by: Kate Lewin
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Entertainment

Amazon's bookshop bridges physical and digital worlds

I'll happily admit that it's probably been almost a decade since I last purchased a book from a physical retail outlet. Whilst in my teenage years I'd spent the best part of an afternoon every weekend perusing my local book and record stores for my...

Posted by: Benjamin Hiorns
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Technology

Amazon button-down with one-touch ordering

I honestly thought Amazon had already taken the idea of streamlining online ordering as far as it could possibly go with their Express Checkout service. But it transpires I was wrong, as word recently emerged from the states that the online retail...

Posted by: Benjamin Hiorns
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Advertising

Amazon unveil Firstborn Audible ad

Amazon recently rolled out a new campaign from New York-based digital agency Firstborn for its audiobook producer and retailer, Audible. Audible posits itself as the Netflix of audiobooks, with a monthly payment plan for under a tenner that gives...

Posted by: Creativepool Editorial
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Technology

Amazon's first brick & mortar

As a self-professed creature of the online age, a solid 90% of my shopping is done from the comfort of my own home, most often at my office desk, occasionally whilst on the toilet (don't tell me I'm the only one). As such the idea of a brand such as...

Posted by: Benjamin Hiorns
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Technology

Amazon takes on Gmail and Outlook

Yesterday Amazon unveiled WorkMail, a brand new product which offers email and calendaring services for corporate customers. The aim is for WorkMail to overtake Gmail and Outlook as the platform from which the company's corporate customers organise...

Posted by: Creativepool Editorial
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Advertising

Amazon take the Kindle to India

Amazon are launching its first campaign in India for the Kindle Paperwhite, with the aim of finally making e-reading acceptable in India. The campaign from Leo Burnett agency Orchard Advertising, focuses on a 3-minute digital film called...

Posted by: Benjamin Hiorns
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Advertising

The ultimate amazon jungle challenge. In speedos.

Publicis Mojo Brisbane recently launched a social media campaign for RID, the Australian insect repellent brand. The unique campaign takes the form of a digital competition called the 'RID Amazon DT Challenge', which seeks to reinvigorate the iconic...

Posted by: Benjamin Hiorns
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Technology

Amazon buy Twitch for almost $1 Billion

News has been trickling in through the grapevine over the last 24 hours, suggesting that online retail giants Amazon have purchased the streaming site Twitch for over $970 million (, edging out Google, who have reportedly been in talks to acquire the...

Posted by: Benjamin Hiorns
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Advertising

VivaKi help Amazon to simplify ad purchases with self-service tool

Amazon has stated they want to make purchasing advertisements from the site “As easy as buying a new book” with their new self-service tool, which allows media buyers to purchase ads without needing to involve a salesperson. The Publicis...

Posted by: Benjamin Hiorns
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Inspiration

Chaotic storage. Inside Amazon's warehouse.

If you're the worlds largest online retailer, you take hoarding to a whole new level! Especially when you have over 137 million customers per week and a GDP larger than half of the countries in the world. If you need that last minute gift or a new...

Posted by: Creativepool
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News

Add your company and win £50 Amazon vouchers

We're giving our members the chance to win £50 of Amazon vouchers every month - just by setting up their company on Creativepool. It's quick and easy to set up a company on Creativepool. There are hundreds of companies already using...

Posted by: Creativepool
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Design

How to visualise the fear of public speaking

Pritam Biswas, of The Commas, is the artist behind the design of Speechless, a pocket-guide to public speaking and effective communication that was launched last year. If you work in the creative industries and have ever been at a loss for words...

Posted by: Creativepool Editorial
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Advertising

All the ads of Christmas 2019 (continued...)

Following our round-up of the first wave of Christmas ads from all the big UK retailers and others such as Amazon, Macy's and Cineworld, it's time to take a look at the latest seasonal spots doing the rounds this week. Entering the fray are...

Posted by: Creativepool Editorial
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Features

The future with 5G

As we hurtle towards the end of 2019, and constantly find ourselves asking where the year has gone, we need to start considering what the world will look like as we head into the next decade. The ways in which consumers and brands interact are...

Posted by: Creativepool Editorial
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Advertising

All the ads of Christmas 2019 (so far...)

It's the start of November, which means it's time to put the kettle on, sit back and watch the barrage of Christmas ads already launched by brands this year. In the mix at this point are many of the big supermarkets with celebs such as Mariah Carey...

Posted by: Creativepool Editorial
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Advice

5 ways to create better marketing content

Agencies, in-house teams, freelancers - no matter who you are, our working lives are dominated by digital content. So what’s the challenge heading into 2020, and more importantly, what can you do to increase both the wellbeing and productivity...

Posted by: Canto
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Trends

10 most valuable brands of 2019 revealed

Apple, Google and Amazon have retained their status as the most valuable global brands, according to new annual research from Interbrand. This year’s Best Global Brands report positions Apple (USD $234,241m), Google (USD $167,713m), and Amazon...

Posted by: Creativepool Editorial

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