Displaying 1081 - 1116 of 1146 results
In a new campaign for MORE TH>N, VCCP has focused on the unique personal project manager (PPM) service offered by the company, which is one of the leading insurers in the UK. The idea behind a personal project manager, is that each MORE TH>N customer...
Posted by: Creativepool Editorial
Amazon and the million dollar robot How to ride Kuratas Amazon Japan is now in the robotics business, with the gigantic robotic mech suit known as the “Kuratas,” recently uploaded to the company's technology section. Costing a svelte $1...
Posted by: Benjamin Hiorns
Last week saw the great, the good and anyone else even remotely involved in the world of electronics descending upon the Convention Centre in Las Vegas for the 2015 International Consumer Electronics Show. I already covered a few of the more...
Posted by: Benjamin Hiorns
After a comprehensive, integrated review that also included Young & Rubicam and JWT, Grey New York, the global advertising network's flagship agency, announced yesterday that it has been selected as the advertising agency-of-record for Pandora, the...
Posted by: Creativepool Editorial
Ah! There you are. I trust the festivities were kind to you? But now, here's 2015 in all its fresh-faced glory. Swollen with potential and pitfalls, what will this new year bring? Frankly, I have no idea - but I do know there are a few troublesome...
Posted by: Magnus Shaw
If you were left more than a little confused by a short clip shown during the advertisements of last night's X Factor final on ITV, you were certainly not alone. The video in question featured a collage of bizarre images and aggressive sounds, all...
Posted by: Benjamin Hiorns
An hour or two at Singapore airport on a stop over to Indonesia or Oceania is often the closest that people ever get to visiting Singapore. Their loss. One of the only pieces of trivia people know about Singapore is that chewing gum is illegal, but...
Posted by: bluemarlin
Mindshare, WPP's global media agency network, recently held a media summit with a “Planning for Agility” theme, which brought together the brightest mind's in the industry to discuss integrating paid, owned and earned channels. The...
Posted by: Benjamin Hiorns
Recently, Channel 4 Sales partnered with Innovid to launch a selection of interactive video ads (or iVODs) for its 4oD (4 On Demand) apps on iOS mobiles and tablets, becoming the first broadcaster to do so. This means that from this point onwards,...
Posted by: Benjamin Hiorns
It was announced yesterday that Adrian Botan has been promoted to the role of global executive creative director for the McCann Worldgroup's Nestle account. Botan will join fellow global executive creative directors James Dawson-Hollis, Bill Wright...
Posted by: Benjamin Hiorns
The last week has seen quite a few notable moves in ad world, with a few significant appointments that I've already touched on (including Lindsay Pattison's appointment to global CEO of Maxus), as well as those listed below. Nils Leonard has been...
Posted by: Benjamin Hiorns
Two big appointments were announced yesterday. The first concerns Lindsay Pattison of the WPP media agency Maxus, the smallest of the media agencies within GroupM, the division of WPP that oversees media, also overseeing MEC, MediaCom and Mindshare....
Posted by: Benjamin Hiorns
Leo Burnett has won back the Oasis account it previously held between 2006 and 2009 after a competitive, multi-agency pitch. The announcement, which is effective immediately, follows a four-month, multi-phased pitch process, in which Leo Burnett were...
Posted by: Benjamin Hiorns
To celebrate the climax of their “My Burger” campaign, McDonald's and Leo Burnett have unveiled a new TV ad, which will showcase the five winning burgers from the fast-food restaurant chain's ambitious crowdsourcing campaign. Each of the...
Posted by: Benjamin Hiorns
It was announced recently that Matomy Media Group has agreed to sell just under 25% of itself to the French media conglomerate Publicis after the Israel-based company floated on the London stock market. Publicis will be buying 20% of Matomy's shares,...
Posted by: Benjamin Hiorns
WPP announced yesterday that they have agreed to acquire Element Marketing Group (EMG) on behalf of Ogilvy CommonHealth Worldwide (OCHWW). EMG is a leading market access agency in the pharmaceutical and biotech industries and will rebranded as Ogilvy...
Posted by: Benjamin Hiorns
The performance-based advertising network Adscend Media, has announced the launch of AdWall, an innovative piece of offerwall technology, which lets publishers choose an ad-sponsored alternative to traditional payment. AdWall is a comprehensive,...
Posted by: Benjamin Hiorns
DigitasLBi, the global, digital marketing and technology agency, recently announced an alliance with the Rubicon Project, which will see agency bringing next-level programmatic premium buying to its brands. The Rubicon Project is the operator of one...
Posted by: Benjamin Hiorns
There was plentiful grounds for celebration at this year's Spikes Asia Festival of Creativity, which climaxed with an awards ceremony last Friday night at the Grand Theatre, Marina Bay Sands in Singapore, where 1000 delegates were in attendance. An...
Posted by: Benjamin Hiorns
First, Vita Coco spend £1.5m on their summer advertising campaign to build “maximum visibility” around the brand and drive sales over the summer period. Last month Vita Coco Kids, the children’s variant of the coconut water...
Posted by: Creativepool
The innovative AKQA, from the world’s largest advertising group WPP, has partnered with Dyson to develop Dyson Link - mobile software that communicates with The Dyson 360 Eye™ robot to carry out connected cleaning from anywhere. On 4th...
Posted by: Creativepool
Ogilvy & Mather has developed a TV spot urging Indians to get involved with the Hero Indian Super League with an official TV campaign called “C'mon India, Let's Football!” The TV spot forms the basis of an extensive, 36-day, 360 degree...
Posted by: Benjamin Hiorns
It was announced yesterday that MediaCom USA has hired industry veteran Thomas Rocco as managing partner and group account director as the lead on the agency's iconic Subway account. He joins MediaCom from Omnicom, where he served as executive vice...
Posted by: Benjamin Hiorns
By the 1980s, it looked like Coca-Cola had maximised its growth potential. But it wanted more. The biggest soft drinks company in the world had two options: steal customers from other beverage companies or encourage its pre-existing loyalists to buy...
Posted by: bluemarlin
Many of our capital city's most renowned cultural institutions are banding together in order to promote its exceptional upcoming Autumn season of events. Forecasts reveal that more than two million tourists are expected to visit the stellar...
Posted by: Benjamin Hiorns
It might seem obvious, which way up to hold your camera, but there’s a lot more to orientation and viewpoint than simply not taking too many pictures of your feet. Change where you are in relation to your subject or how you frame them and you...
Posted by: Fotolia
It was announced yesterday that L&K Saatchi & Saatchi has been given the communication mandate for the re-launch of HSBC's 'Premier' offering in India. As one would expect given its name, HSBC Premier is a premium financial services product for the...
Posted by: Benjamin Hiorns
Real Madrid's superstar Welsh left-winger Gareth Bale has been scooped up by BT Sports to star in the latest campaign to promote its European football rights. The campaign is centred around an ad, created by Abbott Mead Vickers BBDO, which features...
Posted by: Benjamin Hiorns
By way of distraction from the work I was supposed to be doing today, I clicked on a link to a piece of writing on a reputable music website. About a paragraph into the article an unexpected thing happened. The webpage was suddenly obscured by a...
Posted by: Magnus Shaw
- RAPP wins combined media and creative brand account - Includes offline, online and PPC UK brand media and ATL creative London, 18th June 2014: Guide Dogs has appointed RAPP to handle the combined media and creative accounts for its new integrated...
Posted by: RAPP
It was announced yesterday that the media planning and buying account of one of the largest retail firms in the country will be changing hands as Marks and Spencer hand their £60 million account to Mindshare, a global media agency owned by Group...
Posted by: Benjamin Hiorns
It was announced yesterday that Justin Tauber is to assume the position of Director of Platforms and Operations at Lowe Profero in Australia. The role was created especially for Tauber, who previously held the title of Head of Platforms at Lowe...
Posted by: Benjamin Hiorns
Art, food, shoes, fashion, beer, handbags, ice cream and pizza - no one does the finer things in life quite like the Italians. Next month, 64 Lincoln's fields in Holburn will be awash with Italian style and culture all with a retro twist. The best of...
Posted by: Jessica Hazel
Football superstar Cristiano Ronaldo has been partly responsible for the 'best yet' year at M&C Saatchi, who have enjoyed a record year in both revenue and profit. CEO David Kershaw thanked huge contract wins such as coffee firm Douwe Egberts and...
Posted by: Benjamin Hiorns
Maxus Partnerships have recently announced a new campaign, known as 'Curry Inspiration' for the Indian food brand Patak's. The brand (which is owned by Associated british Foods), will launch a six figure campaign, running across TV, print, digital,...
Posted by: Benjamin Hiorns
5 reasons that the water category is on the rise according to Guy Williams. 1. The trend towards health consciousness. People have a better understanding of the importance of hydration and growing concerns about obesity and other related diseases...
Posted by: bluemarlin
