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Leaders

AD STARS 2016: The Big Winners

The winners of the 9th annual AD STARS awards were announced this weekend on Saturday, 27th August, at a gala ceremony held in Busan, South Korea. The winners were chosen from a shortlist of 1,680 finalists from 42 countries. Overall, AD STARS...

Posted by: Creativepool Editorial
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Features

Enduring Brands vs. Fading Stars: Standing the Test of Time #Brand Month

Not every brand can be an icon and even those that achieve iconic status are not guaranteed immortality. Of course, changing consumer and economic trends are always going to play an important part in whether a brand sticks around for months, years or...

Posted by: Benjamin Hiorns
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Industry

The Flying Stars of Sierra Leone | #BehindTheIdea

As the UEFA Euro 2020 captures the headlines across Europe (with much regret across England), the time is now to celebrate a different group of footballers: the amputees from the Salone Flying Stars. The Sierra Leone Civil War killed over 50,000...

Posted by: Creativepool Editorial
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Inspiration

Aiming for the stars with motion designer Matt 'Mograph' Richings

You either wait for luck to happen, or you go and make it happen yourself. Motion graphics designer Matt 'Mograph' Richings belongs more to the second group: headhunted by an Adam&EveDDB senior creative at a networking event, Matt has always created...

Posted by: Creativepool Editorial
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Leaders

Game of Thrones stars recreate SodaStream ad for sustainability

A trio of stars from HBO hit Game of Thrones have reunited for a remake a 2017 SodaStream ad to raise awareness around single-use plastic. Say Goodbye features actors Thor Bjornsson AKA The Mountain, Hannah Waddingham AKA Septa and Kristian Nairn...

Posted by: Creativepool Editorial
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Leaders

Y&R send Premier League stars back to school in first unsponsored ad

The Premier League is launching its first-ever unsponsored ad campaign, with a TV spot starring players including Theo Walcott and Gary Cahill interacting with kids at a primary school as they read from TH Palmer’s inspirational poem...

Posted by: Creativepool Editorial
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Leaders

Creativity Breaks by Canopy & Stars is the perfect creative retreat

Being a creative individual isn't always a picnic. Unreasonable deadlines, the inability to switch off and those constant, nagging feelings that theres always “Something we should be doing right now” can often lead to heightened stress...

Posted by: Benjamin Hiorns
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Leaders

Mads Mikkelsen stars in £40 million Ford campaign by GTB

GTB, the WPP global agency for Ford, have created a bold, 360 campaign to launch the new Ford Edge across European markets. The campaign is spearheaded by an 8-minute short film, directed by Jake (son of Ridley) Scott of RSA Films and starring Mads...

Posted by: Creativepool Editorial
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Leaders

J. Walter Thompson and Google open the Google All-Stars Academy

J. Walter Thompson Middle East and North Africa and Google MENA have entered into a partnership that they are celebrating and introducing with a global first. The technology company’s “Google All-Stars Academy” is a programme that...

Posted by: Creativepool Editorial
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Leaders

AMV casts Gogglebox stars for National Lottery campaign

Gogglebox is a show that sounds like torture on paper, but against all odds, a non-scripted show starring members of the general public watching and casting a critical eye over the week's televisual highlights, has proven a critical and commercial...

Posted by: Benjamin Hiorns
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Leaders

JWT team up with Instagram stars for Beringer Vineyards campaign

Beringer Vineyards, one of the most acclaimed producers in Napa Valley, California, has announced the launch of a new multichannel advertising campaign by JWT for 2016 called “Better Beckons,” in partnership with Instagram sensations...

Posted by: Creativepool Editorial
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Leaders

The Stars of Design Junction: The College 

The old hallways of Central Saint Martins are now currently home to 180 cutting-edge brands and designers from around the world. This instagraming dreamworld spread over 6 floors was a collaboration-haven with a stunning display of new textures,...

Posted by: Creativepool Editorial
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Leaders

Football stars transformed into classic pub signs for BT Sport

I won't pretend to know a thing about Football, but I know quite a lot about pubs. I've always been adverse to the fancy wine bar or the over-priced nightclub, being more at home in a dusty hovel bearing a name such as the “Bull and Bladder” or...

Posted by: Benjamin Hiorns
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Inspiration

Ten Japanese TV ads Hollywood's stars wouldn't want you to see

It would be slightly mean to accuse Hollywood's finest actors of greed - but only slightly. You see, not content with the multi-million dollar fees for the movies in which they appear, they flock to a highly lucrative trade in advertising cameos. And...

Posted by: Magnus Shaw
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An Alien of Ariake stars in Saga city promotion film

Geometry Global Japan has launched a new film to draw visitors to Saga City, Japan. The film, ‘Alien of Ariake - W · R · S · B’, features an alien creature of the in the nearby Ariake Sea. Created for Saga City, the film...

Posted by: Ogilvy & Mather Japan
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Leaders

BBC Music gathers 27 music stars for ambitious Beach Boys cover

In a new brand film created to promote the work of BBC Music, the BBC have created an ambitious new film that features a total of 27 current and legendary pop stars performing a new arrangement of the classic Beach Boys song “God Only...

Posted by: Benjamin Hiorns
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Leaders

Hollywood stars lend their voices to Nature

TBWA Media Arts Lab recently launched a star-studded new campaign called “Nature Is Speaking” for Conservation International (CI), the nonprofit environmental organisation based in Arlington, Virginia. The bold and cinematic ads, which...

Posted by: Benjamin Hiorns
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Leaders

Top 10 most exciting art directors on Creativepool

Art Directors are the masters of creativity and the ones responsible for steering the visual and thematic heart of a project. They are responsible for what commercial campaigns look like and guide the hands and imaginations of various creatives to...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

AnalogFolk Independent digital agency AnalogFolk, has announced the appointment of Fredrik Dahlberg as Creative Director. Dahlberg will be responsible for the development of the agency’s copy arm as well as bolstering the agency’s...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Taylor Herring - Pimms Jelly Good Show Whilst not technically an ad, I couldn't possibly help but kick things off this week with this wonderful activation by Taylor Herring for Pimms. It would be unpatriotic of me to do otherwise! What the summery...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Industry Garrett Reil has joined the global brand consultancy Industry as Creative Director, following a three year stint at FutureBrand. In his newly created role, Reil will have a remit to grow and develop the creative team, with creative...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

MEC MEC has promoted Marc Pearson to the newly created role of managing director of its Performance division, Jason Dormieux, the agency’s joint CEO announced today. His promotion reflects a doubling in size of MEC Performance across both its...

Posted by: Creativepool Editorial
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Inspiration

Danny Dyer embodies the quintessential football fan #BehindTheIdea

Paddy Power and actor Danny Dyer have teamed up to celebrate England as 'Europe's favourites' to win Euro 2024 in a new campaign by BBH London. In a playful nod to England's unique post-Brexit position, the campaign features Dyer, embodying a...

Posted by: Creativepool Editorial
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Leaders

#Annual2024 – What the Judges want to see this year

After months spent sifting through some of the most creative work of the last year, Creativepool’s expert panel of judges are finally ready to pick the cream of the crop. This year’s expertly curated panel stands as our most diverse yet....

Posted by: Creativepool Editorial
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Features

Super Bowl 2024: Ad Roundup

While most of the media seem to have focused almost all their attention on the off-pitch romance between Kansas City Chiefs tight end (chuckle) Travis Kelce and most famous person on the planet Taylor Swift, last night’s Super Bowl was a...

Posted by: Benjamin Hiorns
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Workshop

What the UKs favourite ads of 2023 say about adland in 2024

They say the best way to figure out where you’re going is to look back at where you’ve been, and the last 12 months have been anything but boring so there’s certainly a lot of ground to cover. Of course, I spent most of December...

Posted by: Benjamin Hiorns
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Features

Is Kim Kardashian a business genius or just really really famous?

Whether you love her, love to hate her, or are somewhere in the middle, there's no denying that Kim Kardashian is one of the most influential and successful women of our time. With an estimated net worth of over $1 billion, she's built an empire that...

Posted by: Creativepool Editorial
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Workshop

How to hire a Print Designer

Whether you are introducing a new product, rebranding your marketing materials, or just want to come up with a fresh visual identity, hiring a print designer could be key to your success. It's a decidedly old fashioned but still incredibly flexible...

Posted by: Creativepool Editorial
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Leaders

Should we be aiming to craft "Big Ideas"?

Crafting ideas is what we do at Grand Central. Lately, I've been contemplating what defines a "big creative idea." After all, every agency aims to craft "big ideas." So, what defines a big idea? It must be multi-channel, possess mass appeal, be...

Posted by: Andy Gregory

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