Displaying 217 - 252 of 678 results
The last week has seen a lot of creative moves, with announcements made from all corners of the globe. Perhaps the biggest announcement was made by video advertising firm TubeMogul, who hired Mauricio Leon, formerly of ZenithOptimedia, as commercial...
Posted by: Benjamin Hiorns
Coca-Cola and Monster formed a long-term partnership last week, with the soft-drink behemoths looking to take the Monster brand into the global market. Coca-Cola will acquire exactly 16.7% of the company in a deal that is set to benefit both brands....
Posted by: Benjamin Hiorns
This week I was asked to blog about the World Cup. I do not care for the World Cup. Not very much anyway. I hate those stupid flags that people stick in their car windows, reminding everyone of all the wasted excitement, hopes and dreams which the...
Posted by: Jessica Hazel
Ogilvy & Mather have enjoyed another big win, just weeks after winning Global Network of the Year at the 41st annual One Show Awards, taking home Agency of the Year nods at two of the top industry award shows. The two shows in question are the 18th...
Posted by: Benjamin Hiorns
Is there anything wrong with a writer reviewing a logo? After all, very few of us know our way around Adobe Illustrator or Photoshop, and I've never met a writer who went to design school. If then, you do think we have no business sounding off about...
Posted by: Magnus Shaw
Publicis Groupe has taken over complete control of Bartle Bogle Hegarty (BBH), ten years after taking a 49% stake in BBH in 2002. This move by the French advertising group ends the independence of one of the most well-recognised agencies in...
Posted by: Creativepool
The year is 1988. Dan Weiden, creative director of ad agency Wieden and Kennedy is attending a meeting at his client Nike’s offices. He and a group of employees are seated around a table and the employees are explaining the Nike approach to...
Posted by: Creativepool
2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...
Posted by: Benjamin Hiorns
Few people in advertising can hope to compete with the fame and legacy of Sir Martin Stuart Sorrell. At the age of 76 and counting, the historic founder of WPP is still very much in the game, a proof of character with no equals in advertising and...
Posted by: Antonino Lupo
Multiple - Shell Shell Retail and Shell Global Commercial (Lubricants) have appointed eight creative agencies to their best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful creative agencies...
Posted by: Creativepool Editorial
Earlier this year, Leeds Health and Care Partnership, on behalf of NHS West Yorkshire Integrated Care Board released a health campaign to raise awareness around the illegal practice of female genital mutilation (FGM). The campaign aimed to encourage...
Posted by: Creativepool Editorial
72andSunny - Uber Uber has reportedly picked 72andSunny as its global ad agency following a review in the US. The taxi-hailing app has hired the MDC Partners agency to work on global campaigns. It is the brand's first review under newly appointed...
Posted by: Creativepool Editorial
PRMEDIACO - Valencia The Valencia Region Tourism Board has selected PR MEDIACO to run its PR activity in the UK market throughout 2017. The remit involves the promotion of the whole Valencia Region, Eastern Spain, which includes well-known...
Posted by: Creativepool Editorial
A weekly roundup of the most important news from the advertising awards world ADC*E The Art Directors Club of Europe honored “We Are The Superhumans” for Channel 4 by 4Creative with a Creative Distinction Award. The prize was created...
Posted by: TheNextGag
Maxus - Perfetti Van Melle Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million...
Posted by: Creativepool Editorial
Consider this a devil's advocate piece, as I genuinely believe that the Brexit has been, for the most part, a tremendous blow to the UK's creative industries and the country in general, with spending forecasts set to fall this year and next in the...
Posted by: Benjamin Hiorns
J. Walter Thompson London Rachel Moss, the Head of Production at Evidently, is joining J. Walter Thompson London as Head of Content. Starting this week, she will report into Dani Bassil, Management Partner. With over fifteen years of experience,...
Posted by: Creativepool Editorial
Rosetta, the Publicis Groupe's customer engagement agency, announced yesterday that it had promoted five associate partners to partner, elevating the total number of partners at the agency to 47, with 14 managing partners. Tom Adamski, who took over...
Posted by: Benjamin Hiorns
Gravity Road - Sainsbury's Sainsbury’s obviously caters for those that love Halloween, but what about those that don’t? Every year there are people who actively avoid having to deal with trick-or-treaters. It’s a fact. 70% of Brits...
Posted by: Creativepool Editorial
Publicis/Piranha Bar - Vhi Healthcare A moving new campaign by health insurance company Vhi Healthcare with Publicis Dublin and Piranha Bar, sheds a reassuring light on people’s experience of medical treatment. In the first spot for the...
Posted by: Creativepool Editorial
It’ll have escaped the attention of nobody that AI has been the chief disruptive trend of 2023. The way things are going, it might end up being the chief disruptive trend of the century. But while there are so many catastrophising the end of...
Posted by: Benjamin Hiorns
Regardless of your opinions on the British Monarchy, it’s undeniable that the coronation of King Charles III was something of a historic event and something that deserved chronicling and (of course) parodying. With that in mind, I’ve...
Posted by: Benjamin Hiorns
Grant Paterson, Head of Gaming and eSports at Prism Wunderman Thompson, asks us to consider the implicit risks of the metaverse and whether or not regulation could be the answer. Imagine that you and your partner plan to buy a new car and travel to...
Posted by: Creativepool Editorial
Esteban Pava is an executive producer with 9 years of experience in the Colombian Advertising film market. During this time, he’s produced everything from TV commercials and digital content, to branded content and production services. This...
Posted by: Creativepool Editorial
Everyone wants to feel like the belong somewhere. It’s one of the fundamental things that makes us human. The world of advertising, however, as been seen by many as a pretty elitist environment, a sentiment that the industry has been trying...
Posted by: Benjamin Hiorns
So much of our lives is online, so it’s no surprise to see that privacy and security concerns are taking centre stage. How do we keep our customers safe in a world that’s only becoming more digital? James Squires, Lead Consultant of Tech...
Posted by: Creativepool Editorial
This was a great year for product design. From the release of new smart home kits to the launch of iPhone 12 and everything in between, there were loads of incredibly inspiring products to buy, admire and learn something from. And though the smart...
Posted by: Antonino Lupo
Annual 2021 represented a milestone in the realm of creativity this year. Following nearly two years of Zoom calls, restrictions and social distancing, The Annual was a chance to celebrate and to showcase the best creativity has to offer, an occasion...
Posted by: Creativepool Editorial
Chelsea Pictures is awarded our first ever Grand Prix with #Wombstories The Annual 2021 winners have been selected, showcasing the ‘most’ people and companies who have achieved creative excellence in the past year. Now in its sixth...
Posted by: Creativepool Editorial
Virtual Reality is now. If most of the advertising industry hasn’t jumped on the VR ship yet, you can bet we will soon - or at least, as soon as those incredibly expensive headsets become a bit more affordable (or attractive?) for the general...
Posted by: Antonino Lupo
Clients. We love them, sometimes we hate them. They are what keeps this industry going - the makers of the creative sector, in a sense. Without them having needs, agencies wouldn’t be offering solutions; it is a business relationship based on...
Posted by: Antonino Lupo
To those who closely observed the creative and advertising industries in the past year, it may seem like the pandemic was a catalyst for change and it brought about a shift in consumer habits that wouldn't have happened before. In truth, and at...
Posted by: Creativepool Editorial
The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...
Posted by: Creativepool Editorial
Shiny covers have started to flood our social channels, as the trophies for last year’s Annual 2020 reach our winners this week. Looking back on the year that’s just been, it’s hard to say this wasn’t somewhat of an...
Posted by: Antonino Lupo
As an established and much loved brand in the UK, BT Global has a history of transforming people's lives and connecting them through the power of technology. It then makes sense that, contrary to what some may think, BT works to be a pioneer of...
Posted by: Creativepool Editorial
There couldn't have been a better time for Amazon to open its till-less store in London. Think about it: we're all stuck at home for at least a few more months, having to comply with social-distancing rules and probably quite bored during the...
Posted by: Antonino Lupo