Displaying 9325 - 9360 of 9451 results
by Ashley Morrison Like the rest of the world, I'm very impressed by Usain Bolt. But not just for being the fastest man on the planet. I'm impressed because he has single-handedly turned himself into a perfect brand. A brand that is simple, clear,...
Posted by: Creativepool
by Jessica Hazel I didn't think I was going to like the Olympics once the opening ceremony had finished. I'm not really a sporty person you see. Like most of us creative folk, I have always favoured splashing paint about rather than swimming pool...
Posted by: Creativepool
by Magnus Shaw For the advertising sector The Olympic Games are less about running, jumping and cycling - and more about the infamous copyright clampdown on certain words and branding devices. Those tussles have been well-covered on Creativepool and...
Posted by: Creativepool
by Ashley Morrison So the Olympic opening ceremony is a week away and I, for one, am really rather excited. Yes, yes, I know it's all very trendy to want to flee the capital during the mayhem that will ensue (for that, read "I'm ticked off that I...
Posted by: Creativepool
by John Fountain I've been a subscriber of The Word since 2003. Forget any other music, arts or entertainment magazine, this was the one that I wanted to read. But sadly now this brilliant magazine created by David Hepworth and Mark Ellen has gone...
Posted by: Creativepool
by Magnus Shaw When discussing Facebook, different rules apply. In Facebook's world, audiences, members, revenues and profits are measured on a macro-scale that dwarfs the figures bandied around in banking circles. A few statistics: -Users upload...
Posted by: Creativepool
We're about to reach another big milestone, and we're proud about it! But of course, we couldn't celebrate reaching 100,000 members if it weren't for YOU, the members, the Creativepoolers! That's why, instead of us deciding how best to celebrate, we...
Posted by: Creativepool
by Magnus Shaw Browsing through my emails this morning, discarding increasingly bizarre spam along the way, I was struck by a common element. Of the dozen or so genuine messages, over half contained basic spelling mistakes. I wasn't particularly...
Posted by: Creativepool
by Jessica Hazel The Japanese are renowned for their position at the forefront of modern technology and invention along with their love of the absurd. In the 1980s amateur inventor Kenji Kawakami came up with the concept of Chindogu, a contemporary...
Posted by: Creativepool
New Designers is the UK's most important graduate design exhibition. Over 3,500 of the brightest and most creative talents from Britain’s leading design courses will come together for the 27th edition of New Designers. New Designers is an...
Posted by: Creativepool
by John Fountain More people visited Apple's 326 stores than Walt Disney's four biggest theme parks last year. And many visitors don't go to shop. They go to play. They go to have fun. It might be a shop but you know, it's a cool place to hang...
Posted by: Creativepool
by Ashley Morrison Hello from the Cote d'Azur, playground of the rich and famous and home to the wealthiest of the wealthy. Monaco itself boasts the world's highest GDP per capita (for that, read everyone earns shed loads) and, as a by-product,...
Posted by: Creativepool
by Magnus Shaw In Britain, we love sports. We also adore a bit of patriotic tub thumping. Combine the two and the excitement is almost unbearable. I'm talking about the Olympics, of course. Within a matter of weeks, billions of pounds worth of...
Posted by: Creativepool
by John Fountain I've just been reading Steve Martin's autobiography - Born Standing Up: A Comic's Life. Although I knew that he was a funny guy, I wasn't aware how alternative his act was back in the 70's, or how creative his writing. When he began...
Posted by: Creativepool
by Magnus Shaw Jimmy Carr is recording an episode of the sweary panel show 'Eight Out Of Ten Cats' tonight. A week ago, that news would be no more intriguing than discovering your train has a filthy lavatory. But a week is a long time in a troubled...
Posted by: Creativepool
by Jessica Hazel Just two months ago Rihanna tweeted a picture of herself on a medical drip, pumping herself full of vitamins after suffering from exhaustion and dehydration following a hectic tour schedule combined with wild partying. Now she is...
Posted by: Creativepool
by John Fountain I mean, is it just me? If I spend another meeting listening to someone harp on about a new strapline when they actually mean a headline I shall go bananas. The thing is we are all in the communications business and frankly if we...
Posted by: Creativepool
by Magnus Shaw So we're all agreed, social media is the brave new world of PR and advertising. A year ago there was some mileage in telling clients, and anyone else prepared to listen, the game was changing and it was time to get hip to the new...
Posted by: Creativepool
by Jessica Hazel As any Englishman will tell you, life in London is no bed of roses. Virgin tourists stepping off the plane for the Olympics will soon discover that the streets are not lined with gold but in fact, old smelly mattresses. Second only...
Posted by: Creativepool
by Ashley Morrison The year is 1967 and Alan Oakley, head designer at Raleigh, is on a plane over the Atlantic. He's been sent by Raleigh to the USA for inspiration to help restore the company's fortunes. It was a good move. If anyone knows about...
Posted by: Creativepool
by Jessica Hazel Over the last week or so your feed on Facebook might well have come up with something like this: It comes from one of your friends with the title "LMFAO!!! SEE WHO VIEWED YOUR PROFILE!! Click Here -->..." If you are silly enough...
Posted by: Creativepool
by Magnus Shaw Yahoo - that other search engine - has announced it is to axe its personalised, digital magazine Livestand, after just seven months of publication. Don't worry if you haven't heard of it, the platform was only launched in the States...
Posted by: Creativepool
by Magnus Shaw I'm in America. Staying in Kissimmee, Florida and genuinely delighted to see things looking a lot better. Last year I was alarmed at the number of boarded up stores and saddened by the prevalence of regular Americans soliciting money...
Posted by: Creativepool
by John Fountain Now that the Olympic flame is finally arriving on these shores and they've tracked down a mutton handed individual in Cornwall to keep the frigging thing alight, our thoughts turn to the proud British torchbearers and wonder how we,...
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by Magnus Shaw When I was a kid, homosexuality bemused and troubled us. I went to a public school and, despite the stereotypes, any boy even hinting at same sex attraction would be inviting ridicule or worse. That's how stupid we were. Now in...
Posted by: Creativepool
by Jessica Hazel Sacha Baron Cohen is not one to shy away from controversy. In fact, he has made a whole career out of it, pointing out the humour in all manner of taboo subjects and somehow not getting murdered by extremeists in the process. His...
Posted by: Creativepool
by John Fountain A long, long time ago, in a galaxy far, far away, I was employed as a junior copywriter. Salary 4.5K. 1-month holiday a year. 1½ hours for lunch. I was not the only junior in the creative dept mind. There were three others and...
Posted by: Creativepool
by Ashley Morrison In the past, we bloggers at Creativepool have given our opinions, advice and guidance, whether you asked for it or not! Hey, that's blogging for you. The internet is a free-for-all where anyone can purport to be an "expert", but...
Posted by: Creativepool
The Emirates Stadium played host to this years Drum Marketing Awards. McCann Manchester and Aldi Stores continued to reap the rewards of their ‘Aldi Likes Brands’ campaign. After winning the Roses Advertising and Design Awards Grand Prix...
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When Series 2 of the hit TV series True Blood was ready to be launched across the US, the executive producer of the show asked his agency, 'If Vampires are among us how would they be marketed to?' The agency, Digital Kitchen, decided to stick their...
Posted by: Creativepool
Marmite, that Great British institution which we either love or hate (or love to hate, in some cases) has been given a temporary makeover by makers Unilever. And if I ever meet the person who rebranded it Ma'amite in honour of the Queen's Diamond...
Posted by: Creativepool
Loaded, the title from which all lads mags sprang, is to be sold for the second time in as many years. Its publisher, Vitality, was taken into administration last week, owing creditors £1m and liquidators Cooper Young have been tasked with...
Posted by: Creativepool
Being the product-loving and recession-conscious consumers that we are, we all want to get as much for our cash as we can. And in some ways, that even applies to giving to charity. People will admirably train themselves to death to run the London...
Posted by: Creativepool
Last Sunday Facebook surprised the world. Without waiting for their market flotation later this week - and like a big shot investment banker casually ordering the 1900 Cristal Brut - the social network laid down $1b in cash and stock to acquire...
Posted by: Creativepool
Opening titles to a movie should tell us more than simply the name of the flick. At best they should draw us in, set the scene, tantalize, wake us up, introduce us to a weird new world, make us laugh or failing all that - just simply entertain. What...
Posted by: Creativepool
Easter's a bit confusing, isn't it? I've managed to get my head around the crucifixion being on 'Good' Friday and Easter weekend falling on different dates every year - but now I find myself befuddled by the whole egg thing. Try as I might, I simply...
Posted by: Creativepool