Displaying 1 - 36 of 1547 results
Today sees the start of my favourite time of year: Wimbledon fortnight. And with Andy Murray defending his title and the intrigue surrounding his appointment of 2006 Ladies Champion, Amélie Mauresmo, there's a lot to be excited about. What does...
Posted by: Ashley Morrison
Thousands of employers will publish their gender pay gap figures for the first time from today (April 6), helping break the glass ceiling and create a more modern workforce. The UK is one of the first countries in the world to require gender pay gap...
Posted by: Creativepool Editorial
For International Women’s Day 2017, Nike and revealed three new films on its Global Women’s YouTube channel in the hope of inspiring more women and girls to get active. The films are part of three campaigns that launched locally last...
Posted by: Creativepool Editorial
To mark International Women's Day, we've compiled eight of the best ad that promote femininity. Sport, singing and all-around positivity feature heavily as ladies come together to show that anything is possible if you put your mind to it. 1. Sport...
Posted by: Creativepool Editorial
Genie - the intelligent matchmaking service for creative industries - launched a campaign last year to encourage employers to be more transparent with their budgets. Led by Genie’s female founders Nicky Badneoch and Bonnie Harold and endorsed...
Posted by: Creativepool Editorial
WPP CEO, Sir Martin Sorrell has survived yet another revolt against his gigantic salary and bonus package, after over a quarter of the advertising giant's shareholders failed to back it at the company's annual general meeting yesterday, which took...
Posted by: Benjamin Hiorns
Equal Pay Day (April 4) is a movement dedicated to showing how much further into the year a woman, on average, must work to earn what her male counterpart earned the previous year. The day, originated by the National Committee on Pay Equality (NCPE)...
Posted by: Benjamin Hiorns
If a report by the World Economic Forum is to be believed, it will take over 100 years to close the gender pay gap. Quite simply, that will not do. Of course, this is a global study cast across all industries and takes into account countries where...
Posted by: Benjamin Hiorns
Whilst the public transport system in London is amongst the best in the world (anyone who says otherwise is obviously deluded or has obviously never been to New York), it can prove pretty pricey. Mastercard are betting on this with their latest...
Posted by: Benjamin Hiorns
If the latest stats from the IPA Agency Census are to be taken at face value, then it would appear to suggest that progress on the ethnicity pay gap has stalled but the gender pay gap is closing. This isn’t mere conjecture either as the...
Posted by: Benjamin Hiorns
The founder and director of independent creative agency Impero has urged the industry to fix its gender pay gap problem by saying there are no excuses for inequality. Michael Scantlebury said it’s all well and good for agencies to publish...
Posted by: Ryan Watson
As technology continues to be a growing part of our lives, we are so quick to register so much information into our smartphones and tablet without reading the small print or even reviews for that matter. We are constantly wary of identity theft. Is...
Posted by: Digital Recruitment Company
Etcetera - Ben Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom - an eye-catching stunt to kick-off their “Better in Bed” campaign - and a radical solution to some of...
Posted by: Creativepool Editorial
You may have seen this picture below doing the rounds on Facebook last week. And if you did and you’re a creative, you may well have chortled knowingly. Because the sad fact is, most creatives I know have experienced this at some point in their...
Posted by: Ashley Morrison
In my career as a freelancer, I’ve never really felt like I was particularly “in-demand.” I mean, I’ve rarely struggled for work but I’ve rarely been in a situation where I’m fighting it off with a stick...
Posted by: Benjamin Hiorns
The diffuser that pumps out 'optimal' fragrances at different times of the day A new 'smart' diffuser emits fragrances designed to help you wake up, wind down or concentrate at the right times of the day by combining the worlds of aromatherapy and...
Posted by: Creativepool Editorial
Elon Musk's new AI company, xAI, wants to position itself as the ultimate alternative to ChatGPT, which Musk has accused of being a mouthpiece for the "woke" agenda. Of course, that’s the kind of thing we’ve all become quietly accustomed...
Posted by: Benjamin Hiorns
There has been much focus on attention in the digital ad industry in the past few years, ever since advertisers realised that viewability wasn’t up to scratch as a metric. While the preoccupation with attention has definitely helped to drive an...
Posted by: Creativepool Editorial
Brothers and Sisters is back in cinemas with a new epic spot for Pearl & Dean, the UK’s best known cinema advertising contractor, celebrating the unseen heroes of the film industry. The tongue-in-cheek film aims to celebrate the unseen heroes...
Posted by: Creativepool Editorial
Getting teenagers to help out around the house and do their chords has proven increasingly difficult with this more technologically in-tune generation, and the constant access to games, social media and digital entertainment doesn’t make it any...
Posted by: Benjamin Hiorns
Years back it was said that creative people that chose to go freelance were either too old to be considered for full-time employment or simply not good enough to cut it in a top agency. In those days, I’m going back to the 80’s here, the...
Posted by: Creativepool
This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...
Posted by: Benjamin Hiorns
See what #EachForEqual means to these photographers as they prepare for International Women’s Day 2020, and learn ways you can add gender diversity to your own portfolio. The theme for International Women’s Day 2020 on Sunday, March 8th...
Posted by: Creativepool Editorial
Women are the world’s most powerful consumers. They drive 85% of all consumer purchasing and their impact on the economy is growing every year. So how can brands successfully sell to the world’s greatest emerging market? Learn how to...
Posted by: Nicky Anstice
Wunderman launches Fund Female initiative Wunderman UK is launching a new initiative called Fund Female, encouraging its employees to consciously support female-owned businesses. Starting today and running for a week, staff will take up the...
Posted by: Creativepool Editorial
Say what you want about adland, but it's always been an incredibly progressive industry, so it's only natural that many of the industry's biggest and best agencies and brands would want to piggyback on the social media frenzy surrounding...
Posted by: Benjamin Hiorns
As part of its initiative analysing women's attitudes to life issues such as sexuality, careers and health, J. Walter Thompson has used a new research project called The Women's Index, to create 20 new “Female Tribes,” characterising the...
Posted by: Creativepool Editorial
What’s the first thing you notice about this image? For International Women’s Day, we’re highlighting a huge issue we’ve been tackling within the industry. There’s a rather noticeable lack of women. This article takes a...
Posted by: Uniform
It's a sad fact indeed, but globally, women are still paid around 70% less than men. This is especially shocking considering how women will control almost two thirds of consumer wealth in the next decade. Smart brands seeking to build relationships...
Posted by: Creativepool Editorial
Cheil London has kickstarted a national campaign for the Women's Equality Party's #WEcount initiative, while simultaneously launching an ambitious digital first to bring the campaign to life on the streets of London with Blippar. The #WEcount...
Posted by: Creativepool Editorial
Sid Lee - The North Face The North Face has launched a massive and first-ever global initiative focused on women, celebrating and sharing the stories of adventurous and courageous female explorers. Move Mountains is rooted in empowering the next...
Posted by: Creativepool Editorial
To celebrate how far women’s football has come since it was banned 101 years ago, Dark Horses and England and Arsenal midfielder Jordan Nobbs are kickstarting 101 new women’s football teams in a new campaign encouraging more women and...
Posted by: Creativepool Editorial
Many charities and associations out there have an outstanding story at the roots of their foundation. The ANAIS Association isn't much different, and with just a quick glance at the interview below, you can tell it is deeply rooted in an incredibly...
Posted by: Creativepool Editorial
Cheil London has created a campaign for the Women’s Equality Party (WE) to highlight and illustrate the rise in rape and sexual violence against women in the capital, and mark the Million Women Rise march across London, which took place over...
Posted by: Creativepool Editorial
As I sit here in a virtual meeting, trying to get my son to get his sick IN, not outside of, the bucket while making sure I’m still on mute and keeping up with the conversations, I’m reminded how incredible women truly are and the...
Posted by: Momentum Worldwide
Ragged Edge - Whirli New toy subscription brand Whirli has been created to show that life’s more fun when we share. From strategy and naming, through to identity and launch, branding agency Ragged Edge worked with entrepreneur Nigel Phan to...
Posted by: Creativepool Editorial