Displaying 1 - 36 of 1211 results
As sustainability has become a global business imperative, brands are trying to avoid falling prey to greenwashing. In the rush to prove their environmental credentials, brands and businesses are making exaggerated claims, false assertions, and vague...
Posted by: WMH&I
Economic uncertainties and technological advancements are changing the face of business operations across Britain and the rest of the world, with marketing professionals at the epicentre of these shifts. Recent research from SurveyMonkey has...
Posted by: Creativepool Editorial
Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...
Posted by: Creativepool Editorial
Virgin Money London Marathon sponsor New Balance is plotting an on-course activation at this Sunday’s race to help give runners an unexpected boost at the most daunting part. The global athletics brand will have a presence at mile 24, the...
Posted by: Creativepool Editorial
Blutui has partnered with Creativepool to offer digital creatives their first three months free and 50% off for life on their accounts. We’re passionate about supporting the creative industry, that’s why we’ve developed the Blutui...
Posted by: Blutui
There are a lot of things Game of Thrones fans would do in order to be the first to see the latest episode. Indeed, the sheer amount of people who jumped on the recently released leak is a testament to that fact. But how many people would run a...
Posted by: Benjamin Hiorns
Martin London provided one runner at this weekend’s London Marathon with extra motivation to get to the finish line. Scott Montgomery from Liverpool ran the London Marathon with a hilarious ‘carrot and stick style’ Dunkin’...
Posted by: Creativepool Editorial
Samsung has taken an innovative approach to its marathon title sponsorship in Israel by turning the course into a video game event where runners collect virtual coins throughout which the brand will then donate as real money to charity. The...
Posted by: Creativepool Editorial
Today I’m on a bit of a high. And not just because I have a rare day off. No, it’s because yesterday I completed my second marathon this year - the 41st BMW Berlin Marathon. For a while there, I didn’t fancy my chances. About six...
Posted by: Ashley Morrison
M&C Saatchi has posted strong profit and revenue growth for the first half of 2014, with the advertising and marketing company declaring a 15% increase in its dividend to 1.40 pence, up from the 1.21 pence it declared last year. The profits have been...
Posted by: Benjamin Hiorns
I may be preaching to the converted here, but you’ve gotta love London. A lot of people - and certainly the majority of Creativepoolers - would say it’s the centre of the creative industry, and not just in the UK. But even leaving the...
Posted by: Ashley Morrison
This weekend, I learned a valuable lesson. Content isn’t king. Or at least, to be more accurate, content isn’t always king. Copy does have to be top-notch to have an impact and to inspire people to buy, sell, share, offer, sign up,...
Posted by: Ashley Morrison
Technology has made us faster, more productive, more efficient. As the most used pieces of software integrate with each other, we have gained a lot in terms of speed, comfort and accuracy. But that comfort comes at a cost. Freelance graphic designer...
Posted by: Creativepool Editorial
VCCP - Cadbury Twirl Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional...
Posted by: Creativepool Editorial
Buzzman - Oreo “Do you speak Oreo?” If not, the new ambassador of America’s favourite cookie will soon convert you. To kick off the new year, Oreo is set to conquer France and Belgium with its new brand platform. An alluring...
Posted by: Creativepool Editorial
Dare.Win Dare.Win group has announced the promotions of copywriter Fabienne Fiorucci (formerly of Y&R and TBWA\Paris) and art director Damien Foui (formerly of Marcel and TBWA\Paris) to Creative Directors. This dynamic duo, known by their nickname...
Posted by: Creativepool Editorial
Twelve Creative agency Twelve has announced that former Geometry Chief Strategy Officer and Managing Partner, Martin Smith, has been appointed as its new Group Strategy officer. Starting the role in mid-November, Smith will also play a role in...
Posted by: Creativepool Editorial
BETC Paris - FLAC Anticorrida BETC Paris has produced a bold awareness campaign for FLAC Anticorrida about the cruelty of bullfighting. The aim of the operation is to relaunch the public debate about this out-of-date practice. In the midst of the...
Posted by: Creativepool Editorial
Last friday night at the opening ceremony of the 2016 Olympic Games in Rio, ten elite athletes walked out in front of a global audience of over a billion sports fans and got a well deserved standing ovation! These were not just exceptional athletes,...
Posted by: Creativepool Editorial
The Golden Nintendo As a self-confessed and unashamed nerd with a mean nostalgic streak, I have noticed of late that retro gaming is no longer the affordable pursuit it once was. It depends largely on whether or not you're a player or a collector of...
Posted by: Benjamin Hiorns
As the largest city in a notoriously over-populated country, Shanghai probably isn’t the best place for a swift jog, but running is reportedly an incredibly popular pastime amongst Shanghai citizens. It's this indomitable spirit that's inspired...
Posted by: Creativepool Editorial
If you have a Facebook account, which most of you probably do, you can't have failed to notice your friends and family lobbing buckets of ice water over their heads for the past few weeks. Maybe you've taken part in the stunt yourself, much to the...
Posted by: Ashley Morrison
“Normal or diet?” The standard question you ask when you’re going to the bar and someone orders a Coke. I haven’t counted, but in my experience, I would guestimate that eight times out of ten, the answer will be diet...
Posted by: Ashley Morrison
by Magnus Shaw Paul Burke is a writer and producer with AMV BBDO. In a piece for The Drum and Creative Circle magazines on 28th August he wrote this: "If you work in advertising and call yourself a creative, why on earth would you move away from...
Posted by: Creativepool
by Magnus Shaw Yahoo - that other search engine - has announced it is to axe its personalised, digital magazine Livestand, after just seven months of publication. Don't worry if you haven't heard of it, the platform was only launched in the States...
Posted by: Creativepool
For this week’s spotlight, we spoke to Ben Bush, Partner and Head of Strategy at The Frameworks, to discuss their new proposition, “Reinvention,”. This focuses on how building a winning business is fundamentally creative. It’s...
Posted by: Creativepool Editorial
Comedy is a funny thing (naturally). For one thing, it’s incredibly subjective. Indeed, one person’s lol can be another person’s lawsuit. When it comes to humour in advertising, this means there’s an even finer line to tread...
Posted by: Benjamin Hiorns
Synima is a global video production company that’s spent the last two decades “giving voice to the world's leading brands, ensuring they cut through the noise to tell the stories that matter.” Their founder, Quint Boa, is a...
Posted by: Creativepool Editorial
There’s something almost ‘James Bond’ about living as a digital nomad. Imagine waking up to the gentle sound of waves in Bali one week and sipping coffee in a quaint café in Prague the next, all while working on the same...
Posted by: Benjamin Hiorns
Over the past four years, we have adapted together - and now, our ships are coming in. Comparatively, we may go less often, stay closer to home, and spend more time phoning things in … but new days are growing heavy with promise. In our refined...
Posted by: The Darnell Works Agency
Carlsberg is launching a new global brand campaign - Do the best things begin with curiosity? Probably - championing that all progress in the world starts with a spark of curiosity. The new campaign from Fold7 follows consumer research that...
Posted by: Creativepool Editorial
There’s a certain logic to the idea that, in a truly sustainable world, out-of-home (OOH) advertising is always going to lag behind its virtual equivalent. However, with the right approach, there’s no reason why OOH can’t set a...
Posted by: Benjamin Hiorns
The fusion of sustainability and brand identity has been a subtle but crucial pivot point for a while now, but it doesn’t come naturally for everyone. How, for example, is a company that relies on fossil fuels meant to promote itself as a...
Posted by: Benjamin Hiorns
Philips Avent, in collaboration with LePub, is launching an empowering new campaign called #ShareTheCare. This initiative aims to address the challenges faced by moms and put a spotlight on the importance of their well-being and self-care. To raise...
Posted by: Creativepool Editorial
How did you get into the industry? From watching too many cartoons as a kid, honestly! As a teenager, I saved up for a Wacom tablet and started experimenting with making my own animation in Flash and Photoshop. Later, when I studied animation at the...
Posted by: Creativepool Editorial
Sticky, sweet, and golden in colour, Lyle’s Golden Syrup has been used in home-baking since 1883, and the green and gold tin is a common sight in British kitchens. However, anybody who has taken a close look at the tin will likely have been...
Posted by: Novagram