Displaying 181 - 216 of 239 results
The Black Cab Interviews have flown all the way from London to Singapore just in time for Spikes Asia - Singapore’s Festival of Creativity, in collaboration with Cogs Agency with production support by The Flying Kick Asia and Shooting Gallery...
Posted by: Creativepool
So, carrying on from Part 1; you’re working and you’re producing great creative work. It’s time to tell the story of your illustrious career, but more importantly, it’s about keeping the new chapters coming. Remember to check...
Posted by: Fabrik
Digitas LBi DigitasLBi, has announced Alvaro Cabrera as chief strategy officer for North America. In his new role, Alvaro will report to Tony Weisman, CEO of DigitasLBi North America. As CSO, Alvaro will work closely with CCO Ronald Ng, and global...
Posted by: Creativepool Editorial
Depending on your point of view, the social dating app Tinder is either a revolutionarily simple and efficient dating app or a grim harbinger for the downfall of civilised society. We’ll choose to remain on the fence for now, but have to admit...
Posted by: Creativepool Editorial
Mother - Atom Atom, the digital App based bank that’s set to launch later this year, has asked Mother, the world’s largest independent marketing agency to be their strategic creative partner. The partnership is the result of a...
Posted by: Creativepool Editorial
The New York Times announced yesterday that its innovative creative marketing agency T Brand Studio, will be expanding to London, offering international clients access to its content marketing services expertise and award-winning “Paid...
Posted by: Creativepool Editorial
The Partners Brand consultancy The Partners, has appointed award-winning creative director Peter Henshaw as leader of creative for the agency’s Health Team. Peter will lead global relationships with Novo Nordisk, AstraZeneca, The International...
Posted by: Creativepool Editorial
There was a sticky period in the evolution of the World Wide Web. This was the time when developers and advertisers seized on pop-up technology, but before any ad-blocker software was available to mitigate it. If memory serves, it lasted about a year...
Posted by: Magnus Shaw
As a self proclaimed 'festival veteran' I like to think I've seen it all. I've seen 50 Cent pelted to within an inch of his life with piss, I've seen grown men weep into their lukewarm lagers as Radiohead finally give in and play Creep after almost a...
Posted by: Benjamin Hiorns
You’ve read your Vogue, you’ve read your GQ, even an old copy of Woman's Own you found on the train. But why so predictable, friend? Expand your horizons, take a chance and live on the wild side - because, for all the talk of a crisis in...
Posted by: Magnus Shaw
Gyro Gyro London has appointed David Harris as Executive Creative Director. Teamed with the strong leadership of Gyro London Managing Director Kate Howe, Harris will help to intensify gyro’s growing presence as a business-to-business...
Posted by: Creativepool Editorial
The world was a different place in 1991. But aside from the breakup of the Soviet Union, the end of Apartheid in South Africa, the assassination of Gandhi and Operation Desert Storm, 1991 also marked the inaugural Saatchi & Saatchi New...
Posted by: Creativepool Editorial
The One Club, producers of Creative Week and the prestigious One Show Awards, announced this week the formalisation of “Creative Residency,” a program developed in collaboration with BBDO New York that provides multicultural students and...
Posted by: Creativepool Editorial
Sunshine Nadya Powell is joining the creative agency Sunshine, in the newly created role of Managing Director. She is expected to join from DigitasLBi agency Lost Boys in August. Sunshine has grown significantly since it was conceived of two and a...
Posted by: Creativepool Editorial
A new campaign for the SurfAid charity organisation from BWM Dentsu encourages people to literally make a donation in their sleep. The organisation, which works hand-in-hand with the communities of Western Sumatra, Sumbawa and Sumba in the Mentawai...
Posted by: Creativepool Editorial
R2-D2 takes to the skies! Disney and Japan's All Nippon Airways have joined forces (pun obviously intended) to transform a Boeing 787-9 Dreamliner into the beloved droid R2-D2 from the Star Wars movies, as part of the Star Wars Celebration event,...
Posted by: Benjamin Hiorns
THINK! - Drug Drive Paranoia No-one should underestimate the challenge of creating a decent public information film. Selling your audience tasty ice-cream is a walk in the park when compared with the task of changing people's lifestyle choices....
Posted by: Magnus Shaw
BetVictor has really doubled (or tripled even) down on its loony mascot Maurice in a trio of new spots by VCCP, which feature the zany character played by Paul 'Denis Pennis' Kaye in a variety of guises, each one obsessed with getting the best odds...
Posted by: Creativepool Editorial
Jamie Casino - Casino's Law It's hard to overstate the importance of the Superbowl to Americans. Ostensibly a sports final, it's actually a televisual event which unites the country annually - and the commercial breaks are just as important as the...
Posted by: Magnus Shaw
Does anyone remember Dirty Sanchez? Unfortunately, I do. For the (lucky) uninitiated amongst us, it was essentially a Welsh reading of Jackass. In other words, it featured man-children degrading themselves via a series of increasingly bizarre stunts...
Posted by: Benjamin Hiorns
Football legends Sven-Göran Eriksson (former England manager and current Shanghai SIPG manager) and Mark Lawrenson (BBC football presenter and former Liverpool defender) recently starred in a new campaign for the online betting site BetVictor. In...
Posted by: Creativepool Editorial
10. Travelators You know travelators, those flattened escalators that serve as moving pavements. Well, it’s not unusual to find static print ads along their route, but I’m suggesting the actual moving steps would be ideal ambient media....
Posted by: Magnus Shaw
A copywriting pal of mine has drawn my attention to a collection of quotes about, well, copywriting. I'm always delighted when these things crop up, because I feel sure blog posts on design and art direction outnumber pieces on copy by about a...
Posted by: Magnus Shaw
I think I've only ever met two people who never swore. One for moral and religious reasons, the other had taught herself not to, because she thought she was doing it too much. I admired them both for their self-control and adhering to something they...
Posted by: Magnus Shaw
Ever since it was re-branded as the 'Creativity Conference', opening the doors for more than just advertisers, The Cannes Lions (colloquially referred to as “The Academy Awards of the advertising world) has gone from strength to strength, year...
Posted by: Benjamin Hiorns
On page one of 'The Bumper Book Of Branding' (which doesn't exist), we're told that a successful brand starts with a successful name. Y'know, something memorable, something that resonates with the audience. Crack the name and half the battle is won....
Posted by: Magnus Shaw
I don't know whether it's because I'm a writer, but when I watch a movie, the script and screenplay always take my attention. A great concept with a terrible script can really spoil things; likewise a thumping good screenplay can lift an average...
Posted by: Magnus Shaw
Getting an advertisement completely and utterly wrong is quite an art. For starters, it takes two parties who at least profess to know what they're doing: the client and the agency. Then the brief must wildly misunderstand the nature of the audience...
Posted by: Magnus Shaw
Yesterday it was announced that Washington Olivetto, the iconic Brazilian creative director and head of WMcCann Brazil, is to be given the Lifetime Achievement Award at this year's Clio Awards. The award ceremony (which is owned by Guggenheim Digital...
Posted by: Benjamin Hiorns
Digital advertising agency DigitasLBi have announced a brace of important new hires this past week. The latest is Morgan Carroll, who will serve as executive vice president and executive creative officer of the agency's Chicago and San Francisco...
Posted by: Benjamin Hiorns
With our growing decency on smart phones to check everything from our emails and breaking news to the progress we're making with our exercise routines, it seems almost natural that we should also be using our smart phones to check in on our loved...
Posted by: Benjamin Hiorns
Glint - The Visual Agency were recently commissioned by Nokia to shoot images for their interactive #iSpy campaign. The campaign, promoting Nokia's groundbreaking Lumia 1020 smart phone, ran concurrently across Nokia's global Twitter feed and Ocean...
Posted by: Glint - The Visual Agency
So, you think you know your social media? What's the biggest social network in the world, then? Right, Facebook. Even my Auntie Janet knows it's Facebook - and I don't have an Auntie Janet. Okay, which social network is the second biggest? Twitter,...
Posted by: Magnus Shaw
Following a four stage pitch process Spinnaker has been appointed by iNTERTAIN, one of the UK’s leading high street hospitality companies, operating 35 bars and comedy venues nationwide. Spinnaker will be originating and implementing a new...
Posted by: Steph Smith PR
Skincare advertising isn't renowned for pushing the bounds of creativity. Indeed, the industry's campaigns tend to be as formulaic as the various unctions they peddle. Occasionally these ads drift into the realms of the ridiculous - I've mentioned...
Posted by: Creativepool
Copywriting has never been more important. The success of digital media still depends on persuasive writing. Traditional media such as print, DM, or radio, cry out for great writers. But where do copywriters go for inspiration? Who Needs...
Posted by: Creativepool