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Workshop

Improving market will improve recruitment standards

Source This month’s CP Career comes from Source - a specialist recruitment business, dedicated to the digital, integrated and traditional creative communications industry. They work to support the needs of advertising, marketing and design...

Posted by: Creativepool
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Features

5 minutes with... Graham Pugh - Teamspirit

Tell us what you do for a living and who you work for? I'm Executive Creative Director of Teamspirit. What does that involve? Managing a department of creative teams, designers, artworkers and digital people, writing ads and mailshots and online...

Posted by: Creativepool
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Workshop

Signs of change

Written by Toby Thwaites, Director, Purple Consultancy - Specialists in creative recruitment Toby Thwaites and Paul Wood founded Purple in June 2000. Purple provides recruitment consultancy to advertising, design, integrated marketing, publishing,...

Posted by: Creativepool
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Features

Fulfilment failure - the best way to waste a budget.

What's the best way to waste an advertising budget? Perhaps hiring Wayne Rooney would do the trick. Maybe booking loads of space in the breaks in '72 Degrees North' would squander that cash pretty effectively. How about a 48 sheet poster campaign at...

Posted by: Creativepool
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Leaders

Amy Winehouse launches a new collection for Fred Perry

Last week, the flagship Fred Perry store at Spitalfields had all of its windows blacked out. Inside, Amy Winehouse was putting on an exclusive gig for a lucky few to mark the launch of the new line she has designed for the British fashion institution...

Posted by: Creativepool
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Features

Where now for the idea?

Most professionals provide an easily identifiable service. The lawyer offers his advice and representation, the dentist his drill and pink water. But the stock in trade of the professional creative is a little harder to pin down. Is the designer...

Posted by: Creativepool
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Features

Supermarket Sarah

Supermarket Sarah A.K.A Sarah Bagner is a shop owner with a difference. She originally trained in graphic design and went on to work in corporate advertising for a few years but jacked it all in to run a vintage stall at Portobello Market which was...

Posted by: Creativepool
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Workshop

Ryanair - the floating marketplace

Last week a couple of friends and I went to Berlin for a short break on the cheap. Unfortunately for us our tight budgets and last minute booking meant we had to fly with Ryanair, in the past this hasn't been much of a problem but we were unprepared...

Posted by: Creativepool
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Features

26 Seconds

London Design Festival 2010 has been something of a triumph for writers collective 26. Not content with dreaming up one of the more unusual LDF events in 26 Treasures, they've also teamed up with IVCA film makers to create a series of 26 second...

Posted by: Creativepool
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Features

26 Treasures

Great ideas come from anywhere. This is the story of how one great idea was born, how it was cared for and nurtured and how it has grown into one of the highlights of the 2010 London Design Festival. The idea came to Rob Self-Pierson. Rob is a...

Posted by: Creativepool
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Inspiration

Souled. How religion uses advertising.

On 21st October 2008 a completely original advertising campaign was launched. Positioned on the sides of buses it carried the simple headline: 'There's probably no God. Now stop worrying and enjoy your life. This was the first time a marketing...

Posted by: Creativepool
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Inspiration

Yarnbombing: how knitting became street.

Knitting has had somewhat of a revival in recent years. Gone are the connotations of ugly Christmas jumpers, lovingly constructed by your great aunt Edna, nowadays its designer hand knits which take the catwalks by storm and models knit and purl...

Posted by: Creativepool
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Features

Professional development courses: a load of old tosh?

If, like me, you are registered with a number of job sites, you will probably get a weekly or even daily glut of emails telling you that you really ought to think about taking some sort of training course. Be it a course in Dreamweaver, Flash or...

Posted by: Creativepool
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Features

Meet Matt Phillips

Matt is taking the plunge. He's a digital designer who is turning his back on the security of full time employment and going freelance. He knows this is a high-risk strategy. He knows it could all go pear shaped. But a few weeks in and he's finding...

Posted by: Creativepool
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Features

5 minutes with... Edward Lloyd-Williams - CScape

Tell us what you do for a living and who you work for? I am the Creative Director of cScape What does that involve? Looking after the creative and UX needs of our clients. Meeting clients and presenting work. How did you get started in the...

Posted by: Creativepool
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Should designers draw more?

Legendary graphic designer Milton Glaser once said, 'Computers are to design as microwaves are to cooking.' Now while one or two designers might want to argue that point, is it possible that we rely on the computer too much these days? Are the core...

Posted by: Creativepool
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Features

Are you special?

I was very pleased to receive a big response to my recent piece on becoming a copywriter but one question really caught my attention. The correspondent asked me to suggest a 'type' of copywriting in which to specialise. This rather threw me, but it...

Posted by: Creativepool
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Features

Rob Lowe just looked right at me!

For me, going to the cinema is often a slightly nervy business. When I go, I go because I like to see films on big screens with big sound how they're meant to be seen. I certainly don't go for a meal of slimy hot dog, popcorn, Revels and Coke, for...

Posted by: Creativepool
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Features

Meet James Watt

BrewDog, a brewery with a difference, is the brainchild of 25-year old James Watt and his business partner and best mate Martin Dickie. Today it is Scotland's largest independently owned brewery producing about 120,000 bottles per month. But that...

Posted by: Creativepool
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Inspiration

Angela Kohler

"When I was small I wanted to be a ballerina, or a painter, or a magician, or a trapeze artist. Now I am a photographer, which is kind of like being all of those things, only you get to fly more and don't have to worry as much about your figure." -...

Posted by: Creativepool
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Inspiration

Does London Stifle Creativity?

Sunday night often sees me sitting at my laptop trying to rustle up some inspiration for my weekly blog post. Sometimes inspiration comes easily - trying my luck (successfully) at getting an interview with Ben Eine last week was a no-brainer, given...

Posted by: Creativepool
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Features

Meet Adam and Dan

Dear Creative Director, Adam Lowe and Daniel Needham are a junior creative team looking for full-time employment in a top agency. Hey, it could be yours! These guys won a D&AD New Blood Award last year and were commended by YCN in 2010. I don't...

Posted by: Creativepool
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Features

Dr Who theme standing the test of time(lords)...

I can name three things which sent me running for cover behind the sofa when I was a child. The film Jaws especially with the entry of John Williams' iconic two-note blood-chilling theme; another Jaws, but this time from James Bond, bearing his...

Posted by: Creativepool
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Inspiration

Nostalgic Advertising- why fix it if it aint broke?

When it comes to trends, what goes around comes around. Trends will invariably repeat themselves once enough time has passed for them to become 'In Vogue'again. This is true across the board, from fashion and interiors to music and lifestyle choices....

Posted by: Creativepool
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Inspiration

Whatever happened to Creative Independents?

Back in the 1990's we had a big recession in the UK. It was bad times. Lots of agencies were hit and many people lost their jobs. As usual with this industry, quite a few talented creative folk found themselves out of work. But out of adversity...

Posted by: Creativepool
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Inspiration

What makes a bad logo bad (and a good logo good)?

Unlike Naomi Klein, I like logos. In fact, I think everyone should have one. Not just every company every single person. We could do away with those boring, old fashioned signatures and photos and just stick our personalised logo on things like...

Posted by: Creativepool
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Features

Do you have a client from hell?

We all know the overused retail mantra 'the customer is always right'. It's been rammed into our consciousness since we got our first Saturday shops as grumpy teenagers and began having to deal with The Great British Moron. In my experience, the...

Posted by: Creativepool
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Features

Remember the SodaStream? Get busy with the fizzy again!

Do you remember the SodaStream? If you were a child back in the '80s, you were either the envy of your friends if you had one or else you were looking longingly at it in your friend's house and pestering your parents for one. Well, it's back...

Posted by: Creativepool
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Workshop

How creative is your brief?

I bet there are many things your agency can claim to be good at. But is one of them writing a creative brief? I was reading the adliterate blog the other day and there was a post about how clients should go about writing creative briefs. That got me...

Posted by: Creativepool
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Features

Meet Andy Hayes (Part 1)

Andy has over 18 years' agency experience, mostly in project management and co-leads one of the design teams at The Partners. Or rather, he did, because in a few days he'll be saying a tearful goodbye to everyone, including his wife and family, and...

Posted by: Creativepool
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Features

Stop me if you've heard this one ...

As a thrusting, upwardly-mobile creative professional, I'm sure you have many an anecdote primed and loaded for those moments when an Islington dinner party conversation sags a bit. After all, good creative work always tells a compelling story...

Posted by: Creativepool
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Features

Patrick Collister on "Does digital need art directors?"

What do you call a designer who can't draw or use a computer? That's right. An art director. I found that posted on a blog. Ouch. And yet it is true that the role of the art director has been transformed by technology. When I was the creative...

Posted by: Creativepool
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Leaders

Calling all technophiles: the iPhone 4 is here

Last time I blogged about the iPhone, I was singing its praises while simultaneously warning that it could lead to serious relationship problems if it found its way into the bedroom. Don't get my wife started on Angry Birds, for instance. "Just one...

Posted by: Creativepool

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