Displaying 1 - 36 of 1676 results
When it comes to branding, there can be few tasks as daunting (besides perhaps being asked to brand a whole country) as being asked to brand a city. Branding a city is no longer limited to creating logos and slogans; it has evolved into a strategic...
Posted by: Benjamin Hiorns
Freelancing has become an increasingly popular choice for creative professionals in recent years, particularly in the years following the pandemic. I’ve been freelancing for over a decade now and the freedom to work on diverse projects, set...
Posted by: Benjamin Hiorns
Every ambitious business reaches a point when it seriously considers rebranding to progress. The cause could be changing customer trends, loss of market share, an acquisition, poor PR to overcome, or simply outgrowing an existing identity. But...
Posted by: Creativepool Editorial
In today's boardrooms, sustainability is increasingly becoming a vital aspect of an organisation's brand strategy. Consumers are becoming more conscious of the environmental and social impacts of the products they buy, and they are looking for brands...
Posted by: Continuous
A great website build is a delicate balance between the needs of the end user, the objectives of the client, and something that’s functional and looks fantastic. The Being Group’s Head of Web, Karven Kwan, shares how running a successful...
Posted by: The Being Group
Whether it’s to pursue a passion project or to maximise your income, side hustles have become more popular than ever in the UK as people look for different ways to navigate situations such as the lockdowns and the cost-of-living crisis. Almost...
Posted by: Creativepool Editorial
As the world came to a halt back in 2020, everything was impacted from the way we live and interact. As the world shifted from outside to online, even digital marketing saw a dramatic increase in usage. The pandemic dealt a severe blow to traditional...
Posted by: Creativepool Editorial
Most people think they have interview preparation perfected, but you’d be surprised by how many people overlook basic elements, and some simple improvements, which can be key to your success. We’ve gathered the top 4 tips to make your...
Posted by: Hanover
Many industries had to move their entire networks online overnight in March of 2020, however, there is no doubting the impact a well-run live event can have for brands of all shapes and sizes. However, with all COVID restrictions having now lifted,...
Posted by: Creativepool Editorial
We’ve seen all sorts of scenarios and an abundance of different situations in the past year. In all of these cases, the best brands in the eyes of the public were the ones showing compassion, empathy and care. In short, the most human. You...
Posted by: Antonino Lupo
2020: The year fan engagement took centre stage The pandemic has upended all of our lives in one way or another. While some industries pivoted to limit disruption, others are struggling as Covid-19 continues to take its toll. The sports industry is...
Posted by: Paul Bidder
One of the essential element of any successful business is well-trained employees. Skills, training, experience and knowledge are always in high demand. Efficiency and safety are the names of the game and the more productive an employee is, the...
Posted by: Liam Smith
When your brand trades across multiple countries, reproducing a successful marketing campaign from one region in the rest of your markets can appear easy. It seems all you need to do is pay some translators and watch the savings roll in. However, a...
Posted by: Creativepool Editorial
It’s getting harder to step your foot in that creative door. With agencies focusing on awards and “big achievements”, we tend to focus more on titles and lose sight of personal development. Sophia Luu argues it’s time to scrap...
Posted by: Creativepool Editorial
Organising a creative hack can be a great way of getting people to interact with your brand and overcome a problem as part of a team. Non-profit organisation Sightsavers works to protect eyesight and the fight for disability rights and held a...
Posted by: Creativepool Editorial
Brainstorming, coming up with ideas, and literally getting paid to think are the best parts of our jobs as creatives. In advertising, group brainstorming is the most efficient and effective way to solve a client's problem and, in this video, I...
Posted by: Kevin Forister
I must admit to being slightly addicted to books about how people are persuaded to buy things. Yet the very preponderance of such books indicates that there are very many competing opinions and theories of 'How we decide’ (also the title of one...
Posted by: Steve Osborne
Engine, together with NHS Blood and Transplant, is uniting with blood donor organisations across 21 countries to highlight an almost 30% international drop in blood donation. A number of high profile brands and organisations are backing the campaign,...
Posted by: Creativepool Editorial
I am excited. And worried. And excited again. It’s now officially the afternoon and I’ve done next to no work. Naughty boy. But why? Well, on Tuesday, I acquired a new puppy, and he’s adorable (see above). But here’s the...
Posted by: Ashley Morrison
“Whether you’re a business looking for more success or tasked with developing brands, having a clear focus will save you time, money and tears.” The team at TEN Creative has designed a handy infographic and guide to share. 1....
Posted by:
Nick Kamen was famous for a while. He was a pop star in the eighties and had a hit with a thing called 'Each Time You Break My Heart'. It wasn't terribly good. But his music wasn't the reason he was famous. No, the reason he was famous was for taking...
Posted by: Magnus Shaw
At some stage in your creative career you will reach a point when you pass beyond the world of corporate employment. For some people, the desire to 'do your own thing' happens early on, while others need longer before they feel they can cut it in...
Posted by: Creativepool
The Eurovision Song Contest, renowned for its extravagant performances and diverse musical entries, has evolved significantly over the years, now claiming a spot as one of the most watched non-sporting events globally. In 2023, Eurovision reached a...
Posted by: Benjamin Hiorns
Renowned creative executive Karan Dang, whose award-winning career spans running in-house advertising agencies at Disney and Walmart, and UX/UI expert Shruti Dang, are launching DANG, a creative consultancy built to guide brands to captivate the next...
Posted by: Creativepool Editorial
There’s something almost ‘James Bond’ about living as a digital nomad. Imagine waking up to the gentle sound of waves in Bali one week and sipping coffee in a quaint café in Prague the next, all while working on the same...
Posted by: Benjamin Hiorns
When you're passionate about user interface (UI) design, choosing the right college can feel like a crucial step in crafting your future career. But with so many educational institutions offering programs in UI design and related fields, how do you...
Posted by: Creativepool Partner
We all like to think we’re making the world a better place. At very least, we’d like to think we’re not actively making it worse. The same is true of a brand. You want your brand to be a positive influence, not only for the sake of...
Posted by: Benjamin Hiorns
Generally speaking, my annual Earth Day articles tend to revolve around collecting the most interesting activations from the year but this year, I was offered a pretty unique opportunity. A few weeks ago, I was contacted by Selina Donald, CEO and...
Posted by: Benjamin Hiorns
In the giddy haze of the “I want it all and I want it now” culture of 2024, the very idea of getting excited over something tangible probably seems a little quaint. If, like me however, you’re old enough to remember the anticipation...
Posted by: Benjamin Hiorns
In today’s increasingly digital world, the demand for 3D designers is on the rise. Whether you want to visualize a product, bring a virtual world to life, or create captivating animations, choosing the right 3D designer is critical. With so...
Posted by: Creativepool Editorial
There are so many ways to get a career in design, but it doesn’t necessarily follow that you just need the formal qualifications to be a good designer. It’s absolutely possible to be good at design without any qualifications at all. Like with...
Posted by: Tony Clarkson
In our visually-oriented society, the significance of enlisting a proficient photographer is paramount. Whether orchestrating a wedding, launching a new product, or aiming to immortalize a fleeting moment, selecting the ideal photographer is a...
Posted by: Creativepool Editorial
Events have incredible power to positively impact the lives of their attendees, but their temporary nature and millions of visitors per year inherently drive wastefulness. We are running out of space and time to tackle this problem - our landfills,...
Posted by: Benjamin Hiorns
In today's digital age, incorporating animation is essential for businesses and individuals to effectively communicate their ideas. Whether your goal is to produce captivating marketing materials, educational content, or creative animation projects,...
Posted by: Creativepool Editorial
Can I tell you a secret? As a branding designer and consultant, I've come to realize a truth that might ruffle a few feathers: Design, in and of itself, doesn't sell. Before you sharpen your pitchforks, allow me to elaborate. Design, particularly...
Posted by: Marc Posch
With the gaming industry among the biggest in the world right now, game designers have never been more highly sought after. Whether you are a major gaming studio creating AAA games or a startup with a revolutionary idea for an indie game, the...
Posted by: Creativepool Editorial