Displaying 1981 - 2016 of 2218 results
Embrace constant change, keep it new and tell dramatic stories. Freddie Baveystock, our Strategy Director, explains how brands can remain fresh as featured in The Guardian. The ever-changing competition between which brands are hot and which are not...
Posted by: Rufus Leonard
If you have a Facebook account, which most of you probably do, you can't have failed to notice your friends and family lobbing buckets of ice water over their heads for the past few weeks. Maybe you've taken part in the stunt yourself, much to the...
Posted by: Ashley Morrison
Reports have been leaking in over the weekend that Liberty Global, the owners of Virgin Media, are looking at placing a takeover bid for ITV. The telecommunications and television company owned by billionaire John Malone has reportedly been...
Posted by: Benjamin Hiorns
In a new TV spot created by BBDO New York for Snickers' “You're Not You When You're Hungry” campaign, rookie Cleveland Browns quarterback Johnny Manziel (known as “Johnny Football” by fans) is transformed by sheer hunger into...
Posted by: Benjamin Hiorns
Ogilvy & Mather New York recently unveiled a brand new promotional campaign for the upcoming NASCAR playoffs, which are known as the “Chase for the NASCAR Sprint Cup.” The Sprint Cup, which is being brought to the masses via ESPN, sees 16...
Posted by: Benjamin Hiorns
Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...
Posted by: Magnus Shaw
It all started innocently enough. Somebody I follow on Twitter, re-tweeted a post from somebody I don’t. The post suggested there had been severe wrongdoing in the Thatcher government of the 1980s, including the deeds of Mrs. Thatcher herself,...
Posted by: Magnus Shaw
In an effort to further expand its efforts to target small businesses, the UPS Store plans to introduce a new integrated campaign next month, created by UPS Store agency of record, Doner, from Detroit, and the UPS agency of record, Ogilvy & Mather,...
Posted by: Benjamin Hiorns
The news that the next 'Star Wars' film will be a sequel to episode six - 'Return Of The Jedi' - fills me with genuine excitement. That it will star Mark Hamill, Harrison Ford, Carrie Fisher and Peter Mayhew is thrill upon thrill. However, if this...
Posted by: Magnus Shaw
As the first American brand to bring modular, computerised steam shower systems to the US, Ariel Bath is looking to set Ariel at the standard in luxury for in-home steam showers with its 2014-2015 brand campaign. The "Healthy Living at Home" campaign...
Posted by: Benjamin Hiorns
Guitar Centre, the world's largest musical equipment retailer, recently announced that DJ and producer Steve Aoki will be the latest artist ambassador in the retailer's "All we sell is the Greatest Feeling on Earth" campaign, following previous...
Posted by: Benjamin Hiorns
Regular readers of the Creativepool blog will know that, although I am no artist, I like nothing more than to spend several hours at an exhibition, having a good moan. True, I don't need to be in an exhibition to do that; Ed Reardon lives - he's 42...
Posted by: Ashley Morrison
Ashton Kutcher - you know the fellow. He's famous, isn't he? Famous for some quite poor movies; famous for marrying Demi Moore; famous for that Hollywood hidden camera thing - Punk'd; and famous for launching websites. Hang on - famous for launching...
Posted by: Magnus Shaw
Acura, the American-based luxury vehicle division of Honda, the Japanese automotive company, is stepping up marketing for its delayed 2015 TLX with the largest campaign in the brand's history. The TLX is a high-performance luxury sedan, which...
Posted by: Benjamin Hiorns
Resource is the first major event dedicated to the circular economy, and is set to uncover the next generation of UK entrepreneurs, experts and innovators, who can help UK businesses of the future adopt a circular economic approach. The term...
Posted by: Benjamin Hiorns
Thursday is definitely the new Friday, and last Thursday we hung out at the new House of Vans for the opening of London’s only indoor skatepark. Because its hidden around five of the Old Vic tunnels beneath Waterloo Station, its a bit hard to...
Posted by: Creativepool
Wildlife charity Care for the Wild and the London branch of JWT recently unveiled a parody video featuring numerous famous YouTube cats 'performing' an original song entitled “If You Care, Care For The Wild,” which underlines the dangers...
Posted by: Benjamin Hiorns
In a creative role-reversal, BBDO has teamed up with NBA superstar Chris Paul to create a new TV spot which shows Paul , the LA Clippers point guard, asking his young fans for photographs; a unique twist on the modern trend of fans taking 'selfies'...
Posted by: Benjamin Hiorns
I think I've only ever met two people who never swore. One for moral and religious reasons, the other had taught herself not to, because she thought she was doing it too much. I admired them both for their self-control and adhering to something they...
Posted by: Magnus Shaw
The Mobile Marketing Association has announced that it will be publishing a tool for brands and agencies called The Mobile Marketing Playbook, in partnership with adidas, the sporting goods giants. The playbook acts as a step-by-step, start to finish...
Posted by: Benjamin Hiorns
A new digital project by AKQA seeks to “Explore the stories of Levi wearers” and invite users to add their own. “Live In Levi's” is a digital experience that has been designed to “Engage and activate the expansive global...
Posted by: Benjamin Hiorns
The Atlanta-based Creaxion, one of North America's leading marketing firms, announced recently that it had signed up SegPay for five more years; the longest, and perhaps most significant client contract in the agency's 16 year history. SegPay is one...
Posted by: Benjamin Hiorns
In a bid to encourage Londoners to utilise off-peak travel, Transport for London have worked with M&C Saatchi to celebrate the dynamic and exciting experiences available within the city, all of which can be accessed with ease via the capital's...
Posted by: Benjamin Hiorns
We had the chance to speak to Italian Fotolia Contributor Danilo Sanino to ask him about his signature of illustration which is extremely popular, having found the target market for his work as well as his equation for success whilst still enjoying...
Posted by: Fotolia
The health behaviour experts at Ogilvy CommonHealth Worldwide announced yesterday that its New Jersey office had made five promotions and made two new hires. Promotions Former account executive Libber Werner has been promoted to the role of senior...
Posted by: Benjamin Hiorns
The Advertising Club of New York, a professional organisation that represents the vision and mission of the global advertising industry, honoured 12 members for Outstanding Support and named 6 new board directors at the 118th Annual Meeting of the...
Posted by: Benjamin Hiorns
As part of the “Unleash your Mojo” campaign spearheaded by M&C Saatchi and Lida, Virgin Holidays will be launching a new ad campaign this summer geared towards Caribbean holidays and the unique experiences they have to offer. The campaign...
Posted by: Benjamin Hiorns
Subaru of America recently debuted its new advertising campaign for the 2015 Subaru Legacy, the Japanese car manufacturer's new mid-size sedan. The campaign aims to position the car as a smarter alternative to 'mainstream' choices with three national...
Posted by: Benjamin Hiorns
As part of Fotolia’s ‘Unstock’ series we spoke to Contributor Darién Sánchez about his foray into the stock industry to uncover more about his unique illustrations and graphics.Darién SánchezFO: Can you introduce...
Posted by: Fotolia
Recently I’ve been catching up on a lot of DVDs. All those TV shows that people told me I had to watch but I just never found the time for them: 24, The Wire, The Killing. Lots of death - lovely. Part of the reason for this is that I am pretty...
Posted by: Ashley Morrison
The Warc 100 was announced last week and BBDO Worldwide took the top spot by having the most campaigns on the list of any global agency network. The Warc 100 is an annual ranking of the best marketing campaign's in the world, with a campaign's...
Posted by: Benjamin Hiorns
I recently read that if the average person was lucky enough to be granted three wishes by a genie, the number one choice was actually “world peace” rather than “a massive amount of money”. Presumably “an infinite number...
Posted by: Ashley Morrison
McCann Worldgroup announced yesterday that Devika Bulchandani has been promoted to the role of president at McCann XBC, the shop formed in 2012 as an agency dedicated to MasterCard, one of McCann's biggest clients. Bulchandani will be succeeding...
Posted by: Benjamin Hiorns
As well as losing out on their own 2014 World Cup (after a staggering 7-1 defeat to Germany on Tuesday evening) it would appear Brazil have lost something else to a European country. In this case we're referring to the iconic 'Christ the Redeemer'...
Posted by: Benjamin Hiorns
HHGregg, the electronics and home appliances store, announced yesterday that it will be leaving Leo Burnett and Spark SMG to return to Zimmerman Advertising, which handled the brand's creative and media planning since 2007. The retail chain moved its...
Posted by: Benjamin Hiorns
That which was designed to save us, is spoiling our lives. Which is a fancy way of saying that passwords have become a terrible pain in the elbow. About fifteen years ago, when most of us began our connection to the sprawling internet beast, we only...
Posted by: Magnus Shaw
