Displaying 397 - 432 of 1993 results
Why is academia so competitive? Because the stakes are so low. If you fail. You’re not really losing anything. What about brands acting in a kinder way? Is there anything to lose by not being nice? Or indeed anything to gain by wearing hearts...
Posted by: Simon Manchipp
Worldwide, global content marketing revenue is expected to hit $137 billion by 2026. That’s no doubt down to its proven effectiveness: targeted content, relevant to the reader’s position in the purchase process, yields 72% higher...
Posted by: We Are Amnet
The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 10 March, the unified 2023 SXSW Conference will introduce what's next in the worlds of film, culture, music, and technology, providing rich opportunities for...
Posted by: The Darnell Works Agency
One of the few agencies forged successfully amidst the fires of COVID, Trouble Maker is an end-to-end content, media and distribution agency with four founders that have experience with some of the biggest brands in the world. They came together to...
Posted by: Creativepool Editorial
Two-thirds of businesses in the UK have no kind of plan for sustainable operations. This is hardly a surprising statistic - in the current economic climate, enterprises across all industries are looking to reduce their outgoings and avoid any kind of...
Posted by: Creativepool Editorial
Panellists and presenters at the B2B Marketing Expo shared a wealth of insight to light the way for fellow marketers through the economic gloom. LEAP Marketing Manager Jen Reznick attended the event and shares her key takeaways. Marketing priorities...
Posted by: LEAP
Ever wish you could just cut all the middlemen out of marketing and get straight to the point? Direct marketing is your answer. As the name suggests, direct marketing is a means of marketing directly to your customers via multiple channels. Direct...
Posted by: Creativepool Editorial
There is increasing pressure on the retail sector during the peak holiday season, commencing with Singles Day and Black Friday in November and ending with the January sales. With the busiest time of the year for planning holiday marketing campaigns...
Posted by: Creativepool Editorial
For this week’s company spotlight, we focus on The Frameworks, an independent design consultancy and frequent Creativepool contributors. We caught up with James Trowman, Partner and General Manager, to discuss the origins, challenges and future...
Posted by: Creativepool Editorial
Most brands accept that creativity is a positive thing when it comes to promoting their business. But, too often, they focus only on visual design when developing their creative assets - and tend to view it as just pretty pictures. That narrow...
Posted by: Creativepool Editorial
In fashion, money talks. Indeed, there is literally millions to be made if you know the right people or are somebody’s son or daughter. But for the rest of us starting out in a fashion career from the very bottom with no real guidelines to...
Posted by: Creativepool Editorial
Daniel Collins is an award-winning content with other 7 years of experience in the industry. Currently Strategy Director at Rocket (specialist kids, youth and parent business) and Co-Founder of The Howl Creative (content creation for entertainment...
Posted by: Creativepool Editorial
Making our products and services as easy and natural to use as possible is often easier said than done. In many cases there are hundreds of moving parts and wheels within wheels to negotiate and condense into a cohesive and organic user experience....
Posted by: Creativepool Editorial
Genie - the intelligent matchmaking service for creative industries - launched a campaign last year to encourage employers to be more transparent with their budgets. Led by Genie’s female founders Nicky Badneoch and Bonnie Harold and endorsed...
Posted by: Creativepool Editorial
For many agencies, January is a time of maximising budget spend for the first quarter, but it’s also when planning for the year ahead’s growth takes place in earnest. Smaller agencies often struggle with planning for growth, and a key...
Posted by: Creativepool Editorial
Yext describes itself as “the Answers company that’s on a mission to empower every company in the world to provide authoritative answers to every question about their organisation.” It achieves this by using AI to collect and...
Posted by: Creativepool Editorial
Earlier this year, Leeds Health and Care Partnership, on behalf of NHS West Yorkshire Integrated Care Board released a health campaign to raise awareness around the illegal practice of female genital mutilation (FGM). The campaign aimed to encourage...
Posted by: Creativepool Editorial
Creating a website is a big deal - it’s putting a piece of yourself or your business online, in the hope of growing your audience. We all want to be sure that our sites create the best first impression possible - especially since data has shown...
Posted by: Creativepool Editorial
The ad industry would be forgiven for approaching 2023 with some apprehension. Inflation and economic instability have left marketers prepared for cuts to ad spend across all sectors. Fortunately, if the latest market reports are anything to go by,...
Posted by: Creativepool Editorial
The number of active internet users has increased every year for the last 20 years. The technological advancements of society have had a staggering effect on marketing. Marketing began as a simple job of posting an ad in your newspaper or buying a 30...
Posted by: Creativepool Editorial
Film making is perhaps one of the most eclectic of creative pursuits. Because a film maker is not just on thing. A film maker is a director, producer, writer, and manager rolled into one and those kinds of skills require a certain kind of creative...
Posted by: Creativepool Editorial
The media industry has undergone massive changes throughout 2022. The current global recession has seen streaming giants struggle to maintain customer revenue and interest, especially with new streamers such as Paramount Plus, entering the...
Posted by: Creativepool Editorial
This year, B2B marketing specialist alan. Launched Integrated Intelligence - a new research division aiming to fundamentally change how B2B marketers understand their industries. Led by Research and Intelligence Managers, Josh Cohen and Emilie...
Posted by: Creativepool Editorial
Veezu, the leading private hire technology platform in the UK, recently announced its new rebrand delivered by Customer Experience Agency Initials CX. Initials CX was tasked with creating a whole new brand identity, including a new brand platform,...
Posted by: Creativepool Editorial
Are you visually creative, and tempted to work remotely for yourself? And do you have a brain that’s equal parts creative and mathematic? Do you also consider yourself something of a natural touch when it comes to design work? Then you might be...
Posted by: Creativepool Editorial
Sophie Morice is a creative with a passion for sustainability and a brand associate at Reckitt - owner of household names such as Air Wick, Vanish and Finish Of Generation Z - a generation that shows the most concern for the planet’s wellbeing...
Posted by: Creativepool Editorial
timeTo is an organisation that focuses on providing regular training for agencies and employees as well as support for sexual harassment in the workplace. Within the training supplied by timeTo there is emphasis on the intention behind the...
Posted by: Creativepool Editorial
What exactly are the benefits of new technology to the creative team? Productivity, workflows, defined processes - not necessarily something we would automatically associate with creativity. Yet, for Darren Evans, Design Director at The Engine Room...
Posted by: Creativepool Editorial
Hiring the best team to bring your animation projects to life is not an easy task. Animation projects require extensive production, and the proper studio needs to deliver the desired visual output while also guaranteeing a smooth experience...
Posted by: Creativepool Editorial
Not everyone is perfectly flawless, and neither is every piece of work. Even if the designer, artist, or photographer is a genius, their work will often contain a few sore spots. Indeed, even the supermodels on Instagram and on the billboards we see...
Posted by: Creativepool Editorial
Following the one year anniversary of Facebook's rebrand to Meta, Thomas Walters, Founder and CEO of leading global creative influencer marketing agency, Billion Dollar Boy, reflects on the year past. Thomas explores how the metaverse has evolved,...
Posted by: Creativepool Editorial
As freelancers, we sometimes have to deal with client data and the issue of cybersecurity often seeps into our consciousness. Because if that data is compromised while in our possession, it’s ultimately our fault, right? And who want to hire a...
Posted by: Benjamin Hiorns
Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...
Posted by: We Are Tilt
Everyone likes a freebie and with the news this morning that we are potentially heading into one of the worst recessions in history, the concept of getting something genuinely useful for nothing has never seemed more enticing. With that in mind, I...
Posted by: Benjamin Hiorns
Branding agency Lantern recently created a new campaign and brand refresh for Digital Isle of Man, showcasing the island as a centre of digital innovation. Brought on to bring the community lifestyle and natural landscape of the island to life,...
Posted by: Creativepool Editorial
With new, in-app shopping functionalities being unveiled by social media platforms regularly it’s easy to see how social commerce has become widespread practice so quickly. Gone are the days where consumers had to google a brand or product an...
Posted by: Creativepool Editorial