Displaying 109 - 144 of 3474 results
It was clear quite early on that 2020 would become the year when socials took the centre stage. With most of the world in lockdowns or respecting social distancing rules, there were few outlets for entertainment and creativity outside of our beloved...
Posted by: Creativepool Editorial
Kitcatt Nohr & Lazar Dzamic Since December 2007, Lazar Dzamic has lead the digital planning offering at Integrated agency, Kitcatt Nohr. Along with Planning Director, Richard Madden, Lazar leads digital strategy as Digital Planning Director, for...
Posted by: Creativepool
All entrepreneurs, more or less local business owners and young startup creators want to understand how to do corporate social media marketing. Because thanks to this combination of ideas, contents, strategies and interactions you can obtain concrete...
Posted by: Si3 Digital
In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...
Posted by: Taker | Maker
The world of marketing has graced us with countless unforgettable (albeit controversial) campaigns over the past decade spanning a range of industries, from fast food to male grooming and women’s health. Recently, women’s health brand...
Posted by: Creativepool Editorial
AKQA Resh Sidhu has returned to AKQA as Creative Director. Based at the NYC studio after two years at digital and visual effects company Framestore, Resh will join the AKQA New York Leadership Team. Resh is one of the most respected names in Virtual...
Posted by: Creativepool Editorial
The Good Co posits itself as “one of the world’s leading positive content platforms,” and sets itself apart in an industry primarily focused on the negative by focusing specifically on content that reflects and shares a positive...
Posted by: Benjamin Hiorns
The deal to acquire Twitter is done. Elon Musk has now completed his $44bn takeover of the social media company. But while many of us have been distracted by the ‘will he, won’t he?’ headlines over recent months, perhaps what we...
Posted by: Creativepool Editorial
WCRS - MoneySuperMarket MoneySuperMarket has announced the appointment of WCRS as its new creative agency. WCRS won the brief in a four-way pitch process against Saatchi & Saatchi, AMV BBDO and Wieden & Kennedy and will start working with...
Posted by: Creativepool Editorial
WPP - Bose Audio electronics firm Bose has selected a custom-built team of WPP agencies to be its global agency across creative, media and digital along with localisation and production. Grey Group, Wunderman, Hogarth Worldwide and MediaCom are...
Posted by: Creativepool Editorial
Let's replace the always-on content approach with one where you don't say anything unless it's meaningful and backs the brand purpose. Specsavers won plaudits for a quick witted and relevant response to the mix-up while Snickers’ got in there...
Posted by: Southpaw
The Wild bills itself as a “social-first” creative agency, which sits alongside social-first publisher Jungle Creations. To learn more, we spoke to Tom McGirr, Executive Strategy Director at The Wild, a man who feels that brands have...
Posted by: Creativepool Editorial
isobel - Kelly's of Cornwall Top ice-cream brand, Kelly’s of Cornwall, returns to our screens with a new TV ad spoken entirely in Cornish. The quirky ad, by creative agency isobel, aims to show that there’s a Kelly’s flavour for...
Posted by: Creativepool Editorial
Droga5 – NBTY NBTY, a global manufacturer, marketer, distributor and retailer of market-leading vitamins, supplements and sports and active nutrition products, has announced Droga5 as its new strategic and creative advertising agency partner. The...
Posted by: Creativepool Editorial
WPP - Coca-Cola Coca-Cola has given its next big global campaign to three WPP agencies: Ogilvy New York, Sra Rushmore in Madrid and the minority-owned Santo in Buebos Aires. Wieden+Kennedy Portland, which helped to devise the long-running...
Posted by: Creativepool Editorial
Sibling The executive leadership team from GSD&M and the founders of multicultural ad agency LatinWorks announced this week the exciting launch of Sibling, an integrated creative and media agency with a decidedly multicultural DNA. The agency plans...
Posted by: Creativepool Editorial
‘Going viral’ is often seen as the pinnacle of success for marketing or advertising teams, with the social significance of a brand measured in likes, mentions and re-shared posts. Recently, however, businesses have started to question...
Posted by: Creativepool
When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...
Posted by: Benjamin Hiorns
72andSunny - Adidas Adidas has announced a new partnership with 72andSunny to lead its sport campaigns. The agency will lead creative for Adidas Sport Performance, with responsibility for brand-level global campaigns with a strategic focus on...
Posted by: Creativepool Editorial
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Posted by: Creativepool Partner
For many businesses, the purse strings have never been tighter. Not only did the pandemic squeeze budgets, but the subsequent cost-of-living crisis which many are now enduring - including rising energy prices, growing wages, and inflationary...
Posted by: Creativepool Editorial
Elon Musk - ask one person and he’s only a few steps removed from a “real life Bond villain” but ask somebody else and he’s basically the saviour of free speech. Indeed, according to market research platform Appinio, 2 in 5...
Posted by: Benjamin Hiorns
Ash Jones is the Founder and Director of fast-growing personal branding agency, Great Influence. Ash’s journey to business success started in 2014 when he became one of six founding team members of Social Chain - now one of the World’s...
Posted by: Creativepool Editorial
Annual 2021 represented a milestone in the realm of creativity this year. Following nearly two years of Zoom calls, restrictions and social distancing, The Annual was a chance to celebrate and to showcase the best creativity has to offer, an occasion...
Posted by: Creativepool Editorial
When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...
Posted by: James Thomlinson
It seems rarely a day goes by without the word 'ecommerce' coming up. The growing ubiquity of ecommerce in the UK (by 2023, it will have a predicted 97% penetration rate) - combined with the much-mooted “death of the high street” - means...
Posted by: Creativepool Editorial
VCCP - Transport for London In 2018, London reached its annual air quality limit in less than a month. Because of that, Transport for London and the Mayor have plans in place to tackle the problem and improve air quality for Londoners. One of those...
Posted by: Creativepool Editorial
GTB UK - Ford WPP agency GTB UK and Ford of Britain have launched “Elephant in the Transit,” a new campaign born out of the Channel 4 Diversity in Advertising competition, and then developed into a meaningful partnership with the mental...
Posted by: Creativepool Editorial
Whilst we’ve all probably been guilty of exaggeration or telling the odd white lie at one point or another over social media, whether it’s to make ourselves look better or feel better, a new study has found that women (in Australia at least) are...
Posted by: Creativepool Editorial
You’re not likely to find me on TikTok anytime soon. I’m the kind of person who still refuses to listen to an album any other way than from start to finish, so short-form video is never going to appeal to me. However, it would appear...
Posted by: Benjamin Hiorns
There are few qualifications as coveted in the modern world of branding and business as the B Corp classification. In a landscape where green credentials are one of the most important factors for millions of customers when choosing which brands to...
Posted by: Benjamin Hiorns
Grant Paterson, Head of Gaming and eSports at Prism Wunderman Thompson, asks us to consider the implicit risks of the metaverse and whether or not regulation could be the answer. Imagine that you and your partner plan to buy a new car and travel to...
Posted by: Creativepool Editorial
Last month, O2 launched a social first campaign to promote the Samsung Galaxy Z Flip3 foldable phone by UK agency of record, VCCP London and Girl&Bear. The campaign saw the iconic Noughties pop band, Steps, take over the famous O2 arena with a...
Posted by: Creativepool Editorial
The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...
Posted by: Creativepool Editorial
With ‘distance’ becoming the defining word of the COVID era, creative agencies had to find new ways of connecting - with clients and each other - and many turned to the gift that is social media to stay in touch. But how saturated has...
Posted by: Red Setter
VCCP - Britvic J2O J2O, the iconic adult soft drink made by Britvic, is on a mission to help people make the most of any social occasion in its latest, multi-million-pound campaign by VCCP, with the help of a colourful cockney alpaca named Mojo. As...
Posted by: Creativepool Editorial