Displaying 1 - 36 of 1538 results
Thanks to the ubiquity of mobile devices, we no longer only capture the most special moments in our lives, but every moment, no matter how inconsequential. But decades before we were all filming our every move, the concept of capturing footage at...
Posted by: Benjamin Hiorns
Whilst we’ve all been busy recording gigs and nights out or watching kittens chase shoes on our iPhones, Hollywood has created everything from heart-wrenching film shorts to feature-length thrillers using just their smartphones. Each...
Posted by: Kate Lewin
The most successful film in UK cinemas this week is 'Insidious 2'. Having seen the first 'Insidious' instalment just a couple of weeks ago, I don't think I'll bother with chapter two. The best horror movies are akin to long road trips through foreign...
Posted by: Magnus Shaw
McDonald's has launched a new set of idents that will play during the intervals of ITV Movies that see scenes from different film genres interrupted to promote its McDelivery service. Horror, martial arts, western, sci-fi, fantasy and high school...
Posted by: Creativepool Editorial
Now Hollywood is the territory of bean counters rather than creative visionaries, we should be not at all surprised when Space Chimps 4 fails to live up to its, admittedly limited, promise. However, back in the mists of time, truly great movies were...
Posted by: Creativepool
When we were kids (assuming everyone is over 40, because it makes me feel better) we read the comics and grown ups went to the pictures. Sure, we queued for Star Wars and Jaws, but flat images of impossibly ripped blokes and pneumatic ladies in...
Posted by: Creativepool
Opening titles to a movie should tell us more than simply the name of the flick. At best they should draw us in, set the scene, tantalize, wake us up, introduce us to a weird new world, make us laugh or failing all that - just simply entertain. What...
Posted by: Creativepool
The London-based (and Wokingham-born) independent marketing agency RPM, has joined forced with BSkyB's Sky Academy to design the new Sky Academy Careers Lab. The Careers Lab follows the success of the Sky Academy Skills Studio, which launched back in...
Posted by: Creativepool Editorial
Sky will unveil its latest advertising campaign tomorrow to promote the launch of Sky Mobile. The campaign reveals Sky’s new brand positioning “Say Hello,” which introduces customers to more choice, more flexibility, more control...
Posted by: Creativepool Editorial
An EU court recently ruled that the Skype and Sky TV logos were so similar that there is a strong likelihood they could be confused with one another, which effectively means that Skype is now unable to register its current logo as a trademark. The...
Posted by: Creativepool Editorial
Sky Broadband has launched a 360 degree Lego Batman game experience at its flagship Westfield London store. The interactive experience, which is being delivered by the Wasserman Experience division, will tour the UK until the 5th of March 2017. The...
Posted by: Creativepool Editorial
Sky has become the latest brand to sign up to Twitter's 'Amplify' video advertising platform in an effort to integrate its content and sponsorships online. The Amplify platform first launched in May 2013 and now has more than 70 partners (including...
Posted by: Benjamin Hiorns
It was announced yesterday that the Sport & Entertainment division of M&C Saatchi had been selected as the agency to deal with the title sponsorship of the English Football League by Sky Bet, the online gaming subsidiary of BskyB, the UK's largest...
Posted by: Benjamin Hiorns
BBC Creative/Ink & Giants - BBC Proms BBC Proms has revealed a new visual identity to mark the 90th anniversary of the BBC running and broadcasting the annual classical music festival. The broadcaster’s in-house design team, BBC Creative, has...
Posted by: Creativepool Editorial
FCB Inferno has created eight direct response TVCs to support the launch of Sky TV’s brand-new, premium ‘Sky Q’ product. The ads continue to utilise the core brand idea - TV content bursting free from screens, in the form of liquid...
Posted by: FCB London
Iris London has worked with Samsung Electronics UK to launch an impactful campaign supporting the brand’s announcement that they are joining forces with Skateboard GB, the governing body for skateboarding in the UK. The partnership will form a...
Posted by: Creativepool Editorial
Imagine the wonder if an outsider suddenly came down upon the Earth to admire all its beauty. Endless oceans, creatures and colours stretching out thousands of miles - something so precious that anyone would want to protect it. With an interesting...
Posted by: Creativepool Editorial
It's hard to say 2020 was a simple year for mental health - and, well, health in general. Even in this climate, charities and fundraisers have been hard at work to improve health all across the globe, beyond the damages that COVID-19 was already...
Posted by: Creativepool Editorial
Unless you happen to be switched on to the gaming sphere, you might not be aware of the little indie title that could, which is poised to become the biggest hit of the summer. Where your annual Call of Duty, FIFA and Assassins Creed games arguably...
Posted by: Benjamin Hiorns
Budapest100 is an urban civil festival organised annually to celebrate the 100 year-old buildings of Budapest. During the festival on April 16 and 17, the 120-year old Nagykörút (Grand Boulevard) was the focus of the program. The...
Posted by: Creativepool Editorial
Rafael Pavon, Creative Director at UNIT9 puts the headset we’ve all been dreaming about for the last decade through its paces. The Apple Vision Pro arrived at the UNIT9 offices last month, and our team has been using it extensively - testing...
Posted by: Creativepool Editorial
The swarm of drones illuminating Miami Beach Amsterdam-based Studio Drift has choreographed 300 drones to mimic a flock of birds over the beach during this year's art week in Miami. Presented by Future\Pace gallery and BMW, the Franchise Freedom...
Posted by: Creativepool Editorial
Whether you’re opening your creative business in a unique industry, or a saturated market, it’s important to recognise what makes you different from your competition. But in a world where anything seems possible, how do you focus on the...
Posted by: Creativepool Editorial
One of the downsides of city life is not being able to marvel at a clear, starry night. Luckily urban artist SpY has solved this inconvenience by installing an enormous, illuminated crescent moon over the city of Lausanne in Switzerland. By day the...
Posted by: Jessica Hazel
As a technologically advanced species, we've achieved a great deal. After all, you don't see hamsters riding micro-scooters, or otters designing iPhone apps. But we do have a tendency to overcomplicate things. Recent months have seen new versions of...
Posted by: Magnus Shaw
Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...
Posted by: Teodora Miscov
Mother - MoneySuperMarket MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...
Posted by: Creativepool Editorial
Barclaycard (in-house) Barclaycard is launching an integrated marketing campaign with help from The Muppets to show customers how they can get more from their live entertainment experience. The multi-channel campaign for the new show-stopping...
Posted by: Creativepool Editorial
With the Christmas season fast approaching (the John Lewis ad runs on the 10th and Sainsbury’s on the 14th, so be sure to mark those dates in your calendar), ad land is starting to rev its engines. We're only one week into November, but we've...
Posted by: Benjamin Hiorns
Mars - Winning Yes, we all know they're much smaller than they used to be (Mars have admitted as much). But they're still one of the leading chocolate brands, and need the power of advertising to maintain that position. Fortunately, the Mars people...
Posted by: Magnus Shaw
The independent, London-based brand consultancy Venturethree has created a colourful new brand identity for NOW TV, the TV streaming service from Sky, marking the first rebrand since the service launched back in July 2012. The new identity features a...
Posted by: Creativepool Editorial
How did you get into the industry? A few years ago, I booked a one-way ticket to Los Angeles to follow a one year directing certificate. I started working as a production assistant on sets while I was there. I then started producing my own short...
Posted by: Creativepool Editorial
J. Walter Thompson London - OXO OXO is returning to British TV screens this week with two heartwarming ads following the lives of a modern-day family, created by J. Walter Thompson London. In this new take on the classic work, which was made famous...
Posted by: Benjamin Hiorns
Leon&Chris: Way Out West Stockholm-based design studio Leon&Chris has created the identity for this year’s Way Out West festival (also in Sweden), around the theme of throwing paint. The Way Out West festival is a three-day music festival held...
Posted by: Creativepool Editorial
When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....
Posted by: Antonino Lupo
Just when you thought it genuinely had nowhere left to go after the inspired Arnold Schwarzenegger spots from last year, VCCP knock it out of the park once again with the campaign that refuses to die. This time the agency managed to rope in former...
Posted by: Creativepool Editorial
