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Leaders

Teenage Cancer Trust: Say hello to our new interns

In 2013 we did some work with the Teenage Cancer Trust, running marathons, wearing silly outfits and raising funds where we could; but this year we’re taking on two new remote interns, Matt and Pete. Matt and Pete are currently undergoing...

Posted by: Bray Leino
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Leaders

Regenerating London’s Commercial Quarter #BehindTheBrand

This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...

Posted by: Creativepool Editorial
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Inspiration

Lacing up a new expert in all things luxury | #BehindTheBrand

Last year Laced commissioned SomeOne to fully overhaul their strategic, verbal and visual BrandWorld. From the world’s finest auction houses to the most codified streetwear hubs, reselling sneakers and other contemporary, limited edition items...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting creative directors on Creativepool

Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. They are, in essence,...

Posted by: Creativepool Editorial
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Industry

Creating a digital strategy for a legacy brand | #HistoryMonth

Simon Corbett, CEO at Jargon PR and Adam Smith, Managing Director of Rawnet, discuss why legacy brands need to reconsider their digital strategies and reap the benefits, and how customer-centricity will be the key to a successful digital...

Posted by: Creativepool Editorial
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Leaders

WHAT’S UP 2022? Three media experts predict the year’s big trends

Long form, short form, educator content, social media and inclusivity - a trio of industry leaders predict what they expect to be big this year, whilst examining where they come from in the first place. Simon Binns, editor of LAD Bible, Matt...

Posted by: Creativepool Editorial
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Inspiration

Get inspired by the most innovative websites of 2021

It’s been a great and unique year for web design. Even as the world started opening up again, the best websites of 2021 demonstrated the need for brands and individuals to jump on the Digital Transformation ship, showcasing their capabilities...

Posted by: Antonino Lupo
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Inspiration

The most popular Web Design trends for 2021

Anyone following the video games industry has probably seen this coming for a while, but we humans love interaction and most of all, we love games and stories. There’s nothing quite like a good interactive experience with our web browser to...

Posted by: Antonino Lupo
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Inspiration

The Colour Trends you'll see everywhere in 2021

Here’s to a colourful year. The year of health panic is hopefully about to end, but it's quite possible that 2021 will still have room for the creative world to reflect on lockdown experiences. If you thought 2020 was quite chaotic in terms of...

Posted by: Antonino Lupo
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Leaders

From condoms to cannabis: how to market your taboo product

The conversation around controversial and taboo sectors is changing. Topics that used to be hard to tackle even ten years ago are now out and in the open, which opens up a whole new world of possibilities for marketers and brands. It does, of course,...

Posted by: Creativepool Editorial
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Features

Start imagining your impossible problems

Simon Richings, ECD at digital creative agency AnalogFolk, will appear at Creativepool's Connect: London festival next week alongside Miguel Alvarez, director of technology, to offer insight on how artificial intelligence (AI) can be harnessed as a...

Posted by: Ryan Watson
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Leaders

Top Hires of the Week

Somesuch Alex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Acne This week, Acne welcomed Director Laura Borgio to their ranks. A super innovative filmmaker with a passion for storytelling, Laura's rare ability enables her to create engaging, meaningful, and dynamic content across a multitude of different...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

CHI&Partners Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Twelve Creative agency Twelve has announced that former Geometry Chief Strategy Officer and Managing Partner, Martin Smith, has been appointed as its new Group Strategy officer. Starting the role in mid-November, Smith will also play a role in...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Mediacom North MediaCom North, already one of the biggest billing agency outside London, is setting its sights even higher by creating a new board of directors for the group which now includes the recently acquired Code Computerlove (Code). Paul...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week: Irn bru, beanz, comedy cats and Bradley Cooper

The Leith Agency - Irn Bru Xtra Musical comedian Brett Domino? Talking Squirrels? Seb Cardinal (of Cardinal Burns) directing? Sounds like the perfect ingredients for a new IRN-BRU commercial. Working through The Leith Agency, Seb stepped behind the...

Posted by: Creativepool Editorial
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Leaders

Riz Ahmed inspires black and ethnic voters in blacksdontvote campaign

Launched on May 18, blacksdontvote.com is the latest hard-hitting campaign by Operation Black Vote and Saatchi & Saatchi London to engage Black and Minority Ethnic (BME) communities across the UK to boost BME voter registration and turnout to vote in...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

OLIVER On-site specialist OLIVER has appointed Proximity London Creative Director, Rob Kavanagh (left), to take on the role of Executive Creative Director on a number of key client accounts. Kavanagh will report in to OLIVER Group UK’s chief...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

JJ Creative Integrated marketing agency JJ Creative has recruited two highly established creatives, with over 40 years of combined industry experience, to add to their growing team. Rick Gillham and Kat Wild join the Oxfordshire-based JJ, whose...

Posted by: Creativepool Editorial
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Leaders

J. Walter Thompson, Grayson Perry and the GSA turn Ash to Art

In a Campaign created by J. Walter Thompson London, 25 leading international artists, including Simon Starling, Sir Antony Gormley, Grayson Perry, Cornelia Parker, Jenny Saville, David Shrigley and Douglas Gordon have used materials retrieved from...

Posted by: Creativepool Editorial
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Harness the Power of "Why" In Your Brand Story

We all remember great stories. It’s what helps us make connections, strengthens our memories and inspires action. So it is no surprise that brands who use storytelling are the ones that get noticed. Storytelling in marketing is not a new...

Posted by: Emma McCarthy
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Leaders

Top 10 Hires of the Week

RKCR/Y&R RKCR/Y&R has strengthened its management team further by appointing Priya Patel as Managing Director. Patel, who was previously Managing Partner at RKCR/Y&R, will continue to run a portfolio of client business, oversee the agency operations...

Posted by: Creativepool Editorial
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Industry

Academy Class's next creative event for designers and developers

Academy Class, the UK’s finest new media training provider, is pleased to bring a plethora of experts to their annual event, specifically tailored to meet the needs of designers and developers. Taking place in one of London’s most...

Posted by: Academy Class
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Workshop

From Freelancer to Business Owner: How do you get there?

We’ve advised and helped many candidates make the switch from a permanent position to freelance when the right thing has come along and vice versa. We’ve previously shared some first hand advice for both, the switch from freelance to...

Posted by: ADLIB
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Leaders

Top 10 Hires of the Week

mcgarrybowen Jason Gonsalves has been announced as the new UK CEO for mcgarrybowen. Gonsalves joins from BBH London, where he most recently served as Chief Strategy Officer. He has a strong leadership pedigree, and is almost unique in making the...

Posted by: Creativepool Editorial

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