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Displaying 217 - 252 of 417 results

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Leaders

Why Instagram should be careful

I have been a user of social media since Facebook launched back in 2004 and like many of you have seen the development and additions of existing and new channels. In recent years the giant that once was Twitter seems to be struggling and in my...

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Leaders

Gender equality is the hot topic at Cannes this year

J Walter Thompson London has teamed up with Creative Equals to place a spotlight on the low levels of women at the top table of creativity at this year's Cannes Lion. Together, they are launching #TheFemaleFilter; a campaign which will analyse the...

Posted by: Benjamin Hiorns
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Leaders

SONOS and Amplify launch ReScored in partnership with Abbey Road Studios

SONOS is collaborating again with creative agency Amplify to help launch their wireless home cinema speaker, the PLAYBASE. The campaign continues SONOS’ long-term commitment to giving listeners the high-quality experience they deserve, doing...

Posted by: Creativepool Editorial
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Leaders

Adobe brings to life the 100-year old brushes of Edvard Munch

Adobe has today announced an innovative, first of its kind project, The Hidden Treasures of Creativity, which will digitally recreate the over 100-year old paint brushes of Edvard Munch to inspire a new generation of master painters. In collaboration...

Posted by: Creativepool Editorial
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Leaders

Uber launches first major UK TV campaign

Uber appears to be quite aggressively targeting the UK with its new brand campaign “Where to?” The campaign saw Uber’s first UK TV advert air at the weekend, with a series of out-of-home media also going live from today. The...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Booze, biscuits and other stories

BrandOpus - Hall & Woodhouse Badger BrandOpus has designed a unique Collector’s Edition bottle for Hall & Woodhouse’s signature brew Badger, which has picked up a coveted D&AD Graphite pencil. The extraordinary bottle is a realisation of...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Finding light at the edges with Brighten the Corners

Named after a 1997 album by indie rock-band Pavement, Brighten the Corners have been enlivening the design industry since they founded their studio back in 1999 (with the aforementioned album presumably playing on the office stereo). In the 17 years...

Posted by: Kate Lewin
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Leaders

Top 10 Hires of the Week

Hoot Comedy Tom Bazeley, (second from left) former CEO of M&C Saatchi, is rejoining the world of production and IP to become chief executive of Hoot Comedy, a comedy production company he helped set up five years ago. He will rejoin Hoot Comedy this...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Publicis - Fairy Fairy has brought to life the power of a single drop of its famous washing up liquid with a playful art installation of bubbles. Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: “one drop...

Posted by: Creativepool Editorial
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Features

What is your Moonshot?

Close your eyes for a moment and think about the one big thing that has happened in your business environment over the past year that has directly impacted you. Last January (2016) I set about igniting conversations with companies that had...

Posted by: Suki Thompson
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Leaders

Creative Opinions on AI

Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...

Posted by: Benjamin Hiorns
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Leaders

Should we adopt Digital Minimalism?

You may have seen the video of Simon Sinek explaining the Millennial Question. If not you should check it out now. His insight into the Millennial generation’s addiction to the dopamine-releasing effects of smartphone and computer usage is an...

Posted by: Kate Lewin
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Leaders

Rebrand Roundup: Bins, Pies, 'Secret' Clubs and other stories

Conran Design Group - Keep Britain Tidy Award-winning brand design agency Conran Design Group (part of the Havas Creative Group) has partnered with Keep Britain Tidy on a new brand identity including the redesign of the charity’s famous...

Posted by: Creativepool Editorial
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Leaders

Shortlisted Designs for the UK Holocaust Memorial and Learning Centre

Designs by shortlisted teams in a competition to design a £40 million national Holocaust Memorial and Learning Centre in the UK have gone on public display. The UK Holocaust Memorial Foundation launched the memorial international design...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

m/SIX m/SIX has hired Alistair MacCallum, former CEO at Omnicom’s M2M, as its UK Chief Executive, allowing Jess Burley to focus on her role as Global CEO. m/SIX, which is a joint venture between The&Partnership and GroupM, experienced strong...

Posted by: Creativepool Editorial
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Leaders

CES 2017: 10 Stories from Day One

For almost 50 years, the Consumer Electronics Show (CES) has been seen as the tech industry's ground zero. This is the show, held annually in Las Vegas, though initially held in New York, that sets the trends for the year to follow. One of the...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: Bathrooms, Cookbooks, Opera and some very quirky beer

StudioMono - Kingsbury Press StudioMono has rebranded and repositioned Kingsbury Press as masters of “The Art of Print” as the printer marks its 50th year in business. The new look is minimal and monochromatic and is offset by an online...

Posted by: Creativepool Editorial
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Leaders

Tech Meets Creativity: Best of 2016 & Trends for 2017

Towards the tail end of 2015, everyone was declaring 2016 as the dawning “Year of VR,” and whilst there have been a number of major developments in the field this year, including the commercial launches of all three major platforms, it's...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Proverb Proverb welcomed Alisa Blanter as Senior Art Director this week. Blanter will work on a variety of the agency’s accounts. Blanter joins Proverb after spending 10 years with Viacom’s Nickelodeon in New York where she began as a...

Posted by: Creativepool Editorial
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Leaders

Helen Marten claims 2016 Turner Prize

The winner of the ever controversial Turner Prize was announced yesterday (December 5), with 31-year-old painter and sculptor Helen Marten claiming the 2016 prize. The youngest of the four shortlisted artists, Marten, who graduated from...

Posted by: Benjamin Hiorns
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Leaders

Black Friday 2016: A Creative Review

Black Friday is a very modern phenomenon. A true triumph of commercialism, it's a perfectly placed date in the cultural calendar that gained so much attention a few years ago that South Park deemed it necessary to construct a feature-length episode...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From High Fashion to North Korea

Spring - Browns Fashion Spring has rebranded fashion retailer Browns, including a redesigned logo, packaging, store design and website. Founded in 1970, this marks the London-based retailer’s first rebrand in 40 years. The aim is to reflect...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Maxus - Perfetti Van Melle Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million...

Posted by: Creativepool Editorial
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Leaders

A Short History of Guinness World Records Day

Happy Guinness World Records Day! Launched to celebrate the day the Guinness World Records book sold its 100 millionth copy, the 12th annual GWR Day will see upwards of 600,000 people around the world attempting to secure their place in the history...

Posted by: Guinness World Records
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Leaders

Creativity Breaks by Canopy & Stars is the perfect creative retreat

Being a creative individual isn't always a picnic. Unreasonable deadlines, the inability to switch off and those constant, nagging feelings that theres always “Something we should be doing right now” can often lead to heightened stress...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

Karmarama - Kerrygold's Karmarama is launching a gleefully optimistic new TV campaign for Kerrygold’s spreadable butter range, which is set to go live this weekend. The inspiration for the idea came from the fact that the home of Kerrygold is...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: Camden Lock, Twinings, Action Against Hunger and more

Ragged Edge - Camden Lock Parent company Market Tech recently approached Ragged Edge to define and create a coherent brand for the iconic Camden Market. The approach had to be relevant to a broad millennial audience and work both on and offline, but...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Qantas, MetLife, Host & NatGeo

Houston Group - Qantas Australian national airline Qantas has been rebranded and its famous kangaroo icon has been redrawn as a simplified silhouette with no arms. Designer Marc Newson has led the project working alongside Australian consultancy...

Posted by: Creativepool Editorial
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Industry

Reality Bites: What can VR do for your business?

Worldwide VR & AR is set to grow from $5.2 billion in 2016 to $162 billion in 2020 according to research by the International Data Corporation (IDC). But what does that mean for your business? Is it just another fad? Not according to Goldman Sachs...

Posted by: Creativepool Editorial

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