Displaying 109 - 144 of 9311 results
If you’re a freelancer who’s got a steady stream of work coming your way - either from the same loyal clients who know you and trust you, or from referrals from said loyal clients, or you’re very good at selling yourself and you...
Posted by: Ashley Morrison
As businesses, agencies have the grave burden to make profit with which they can generate growth and help the team thrive. With that in mind, pricing your agency services is arguably the most difficult part of founding and running a successful...
Posted by: Antonino Lupo
Imagine if you could listen to music all day and make a creative career out of that. That is precisely what Karolina Namyslowski's 'typical' day looks like - though making a routine out of creation doesn't come without costs. Having studied...
Posted by: Creativepool Editorial
Rolling Stone has always been a brand ready to stand up for social causes. For too long our society has been used to the myth of "super-moms", by which family sacrifice and struggles were not shared but cherished for the female figure, thus leaving...
Posted by: Creativepool Editorial
We are all designers. This is the sentence you will see at the end of this piece, a consideration that many teams fail to realise. Making creative projects requires going through a process. This process can be more or less specialised across the...
Posted by: Creativepool Editorial
Every brand needs a strategy. Without one, you have no clear path from where you are to where you want to be. It’s easy to waste time, and hard to make decisions, because everyone has a slightly different idea of what success looks like....
Posted by: Creativepool Editorial
When I first started out, I was always encouraged to pin my ideas to my office wall. I used an A3 layout pad and a fat black Pentel marker and just scribbled down whatever came into my head. Once I thought that I had something, I’d draw a...
Posted by: Creativepool
Annual 2021 represented a milestone in the realm of creativity this year. Following nearly two years of Zoom calls, restrictions and social distancing, The Annual was a chance to celebrate and to showcase the best creativity has to offer, an occasion...
Posted by: Creativepool Editorial
This Pride season marks 50 years since Parliament first voted to start legalising homosexuality. Across the UK, Prides will be marching with a message of hope, acceptance, activism and love. Ahead of the London parade on 8th July, Pride in London and...
Posted by: Creativepool Editorial
Last year Laced commissioned SomeOne to fully overhaul their strategic, verbal and visual BrandWorld. From the world’s finest auction houses to the most codified streetwear hubs, reselling sneakers and other contemporary, limited edition items...
Posted by: Creativepool Editorial
Ever worked with a brand where you’ve completely drunk the Kool-Aid and, in your mind, that brand’s products are categorically the best? I’m torn about whether that’s a good thing. I’ve always kept a degree of...
Posted by: Rob Pratt
How did you get into the industry? I seem to have developed an eclectic skillset, and I’ve been switching back and fore between images and words my whole adult life. At 18 I chose words, bailing out of a foundation course in Art and Design for...
Posted by: Creativepool Editorial
I don’t know about you but my inbox seems to be full to bursting with messages from every Tom, Dick and Hubert offering me advice about how to kick-start my super-productive 2016. It’s only 4th January and I’m bored of it all...
Posted by: Ashley Morrison
Christmas exists, in my opinion, to soften the blow of winter. The nights seem endless, the days are barely given time to breathe, and the weather is reliably dour for most of us, so we need it really. Even as someone that doesn’t really care...
Posted by: Benjamin Hiorns
Back when this lockdown mess started, several countries all over the world tackled restrictions in different ways. One of the unexpected results of social distancing is that people started taking real advantage of their 'allocated' exercise hour,...
Posted by: Creativepool Editorial
“TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks. TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics”. In this article, we have...
Posted by: Mind Doodle
Diversity fuels JXL Creative in every aspect of their work, from the team itself to the projects they work on. As a creative agency, JXL is often hard at work to diversify its portfolio and make sure that they are always on the lookout for something...
Posted by: Creativepool Editorial
Pride Month is a concept with its heart in the right place but there has been a spate of rainbow washing in recent years. Companies that have no right aligning themselves with the LGBTQ+ community have been falling over themselves annually for a...
Posted by: Benjamin Hiorns
The traditional agency model used to work. An agency builds a team of trained and dedicated full-time 'creatives.' A client brief lands, a team of in-house talent is assembled, and tasks are assigned. The work is delivered and the time billed - all...
Posted by: Bomper Studio
Steinlager, the classic New Zealand lager, launched an ambitious video this week that plays on the nation’s love of Rugby by telling the tale of their first ever international team. “Originals” is an underdog story from DDB New Zealand and...
Posted by: Creativepool Editorial
They say being a hyper-active and overachiever creative can hurt you in the long run, but nobody ever set how long that run should be. Jimmy Delatour was a jack of all trades once - and only after trying his hand at various internships, opportunities...
Posted by: Creativepool Editorial
Of all the things Apple do well, creating a hullabaloo is one of the best. Despite ongoing wars and Scotland's bid for independence, the launch of a new product still performed well in the news agenda on Tuesday. Live from Cupertino, the world's...
Posted by: Magnus Shaw
On 6th June, 2269, the Greatest Party of All Time will take place around the world. We will not be around to see it. But creativity is also about leaving something for the next generations to experience and enjoy, isn't it? Peter Dean, Co-Founder of...
Posted by: Creativepool Editorial
2016 has been widely heralded by all corners of the media as the “Year of VR.” Whether or not this is because they're simply trying to force it to happen or because technology has finally caught up with the concepts we were salivating...
Posted by: Benjamin Hiorns
Starting out in the creative industry can be hard for anyone, and you should be prepared to feel as though you are doing more work than the MD or CEO. The basics are easy, arrive first or go home last (whichever is noticed), and pretty much be...
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“Here Are All The Black People” is a one-day event funded by the proceeds raised annually at The One Show, which was originally created following a panel discussion between Jimmy Smith and Jeff Goodby. The pair were discussing the lack of...
Posted by: Creativepool Editorial
by John Fountain I'll wager that if you visit any creative agency's website and go to the "About" page you'll find that, though the pictures and design might be poles apart, the words themselves will all be pretty much the same. Which is weird when...
Posted by: Creativepool
As consumers stroll calmly into November, retailers are officially hitting the Christmas period. They're reaching the last leg of an 11-month long process that has involved passion, hope and money (on top of the blood, sweat and tears) to get...
Posted by: Creativepool Editorial
by Magnus Shaw. This week, the Chancellor of the Exchequer proposed a scheme whereby employees will be invited to give up some of their employment rights in exchange for company shares. You may think this is a tremendous idea or the most cynical...
Posted by: Creativepool
The word 'puberty' can evoke quite a varied range of bad memories in the minds of us all. It is a time of change and self-realisation. It is a time in which we become aware of our own selves, bodies and sexual identities. It is also the most...
Posted by: Creativepool Editorial
Here we go again. Yet another campaign for The National Lottery (TNL), and it stinks. This has been going on for years, of course. If you can stand to, cast your mind back to any TNL marketing, branding or advertising and tell me whether you can...
Posted by: Magnus Shaw
Following a shock announcement last week, Nicola Sturgeon is stepping down as First Minister of Scotland. After serving in the role since 2014 the leader of the Scottish Nationalist Party has said that the decision came as she felt she had less...
Posted by: Creativepool Editorial
Ask anyone my age (yes, I’m a millennial) and they’ll probably tell you the pandemic changed the way they think about work. For me, very little honestly changed. I’ve been a freelance writer for my entire professional life and have...
Posted by: Benjamin Hiorns
by Magnus Shaw Kentucky Fried Chicken may well be an assault on the digestion and troubling to the waistband, but it seems its advertising is also offensive to a cross section of the viewing public. The Advertising Standards Authority has announced...
Posted by: Creativepool
by Ashley Morrison In the past, we bloggers at Creativepool have given our opinions, advice and guidance, whether you asked for it or not! Hey, that's blogging for you. The internet is a free-for-all where anyone can purport to be an "expert", but...
Posted by: Creativepool
To celebrate World Menopause Day this year (October 18th), Dark Horses rallied a group of comedians, personalities, and one globally super famous rocker, in support of non-profit organisation Menopause Mandate. The lack of education and support for...
Posted by: Creativepool Editorial
