Displaying 1 - 36 of 5343 results
Apart from the Scottish yes/no question, there is one thing that sticks in my mind as being the biggest argument to be heard around the office water cooler over the past year or so. “Who will be the next Doctor Who?” (which could actually...
Posted by: Ashley Morrison
I can name three things which sent me running for cover behind the sofa when I was a child. The film Jaws especially with the entry of John Williams' iconic two-note blood-chilling theme; another Jaws, but this time from James Bond, bearing his...
Posted by: Creativepool
The past two years have seen the luxury market expand exponentially, and market predictions suggest that this year will be no different. McKinsey forecasts the luxury goods market to increase by 2-4% in 2024, propelled by digital innovation,...
Posted by: Shoreditch Design Studio
AI has already established itself as a pretty formidable force in the advertising space but has adland already reached a little too close to the sun. AI, at its core, promises efficiency, precision, and the ability to analyse consumer behaviour like...
Posted by: Benjamin Hiorns
According to BCG Henderson Institute Chairman Martin Reeves and Rhodes Scholar Jack Fuller, imagination is crucial for “seizing and creating new opportunities and finding new paths to growth.” Their Harvard Business Review book “The...
Posted by: The Darnell Works Agency
How did you first get into the industry? I've always had a passion for art and storytelling since I was a child. I pursued formal education in illustration and concept art, which eventually led me to internships and freelance opportunities. My first...
Posted by: Creativepool Editorial
Not to get lofty, but what is life without purpose? An existence without something that drives us forward, gives us a feeling of achievement and a reason for being. Sometimes, it feels like advertising has taken purpose and turned it into a content...
Posted by: Social Chain
A creative, concept driven animation studio specialising in multimedia motion for all digital mediums, from interactive web to full commercial campaigns. Ticktockrobot is a completely remote operation with bags of potential. We caught up with...
Posted by: Creativepool Editorial
Something a little different today. As opposed to generating something physical, Initials CX were recently tasked we a project about the people, aligning markets and developing a brand strategy which had global buy-in. The objectives of the strategic...
Posted by: Creativepool Editorial
The interplay between global trends and local creativity has become a defining characteristic of contemporary aesthetics. As cultures intertwine and technology bridges geographical divides, designers are increasingly drawing inspiration from a mosaic...
Posted by: Benjamin Hiorns
Have you ever looked at yourself in the mirror and wondered who that uninspired individual was starting back at you? This existential crisis is something I found myself experiencing on an almost daily basis since turning 35 and, as a professional...
Posted by: Benjamin Hiorns
How did you first get into the industry? My journey into the creative industry was a natural evolution of my lifelong passion for art and creativity. Growing up, I always gravitated towards painting, drawing, and exploring various creative outlets....
Posted by: Creativepool Editorial
For this week’s spotlight, we spoke to Ben Bush, Partner and Head of Strategy at The Frameworks, to discuss their new proposition, “Reinvention,”. This focuses on how building a winning business is fundamentally creative. It’s...
Posted by: Creativepool Editorial
Music and sound design have always worked as invisible forces that work together to evoke profound emotional responses in creative works. As a musician myself, it’s something I’ll happily advocate until the cows come home. The aural world...
Posted by: Benjamin Hiorns
Welcome to the first issue of The Sleek Journal, where we will be sharing the latest marketing insights, experiences, and news from within the industry that have been sparking conversation here at Sleek HQ all month long. And hey, if you're itching...
Posted by: Sleek Events
We spoke to Richard Debenham, Design Director at Designhouse this week, about his agency’s job creating a new brand name and visual identity for a former subsidiary brand of the district energy business, Equans, set to lead the UK market in a...
Posted by: Creativepool Editorial
How many times in your career have you been forced to choose between a lucrative gig that feeds your coffers but chips away at your soul and a low-payer or pro-bono gig that would make you feel like you’re contributing something positive to the...
Posted by: Benjamin Hiorns
Heineken’s apple cider Inch’s, and food and drink social media publication Twisted by Jungle Creations recently launched Local Gems, a tasty new campaign seeing leading UK foodie creators Big Has, Alfie Cooks & Hey Renu and chefs from the...
Posted by: Creativepool Editorial
We all like to think we’re “saying something” with our creative endeavours but when commerce is involved, there’s only so far we can really push the boundaries. That’s why so many creatives throughout recent history have...
Posted by: Benjamin Hiorns
Outbrain is a leading advertising platform for the open web, giving marketers a single access point to one-third of the world’s online population, across thousands of diverse publisher topics. Outbrain predicts moments of engagement to drive...
Posted by: Creativepool Editorial
How did you first get into the industry? I first worked straight after college on an animated short film, as a junior 3D animator, through two of my teachers in my Animation course in Dun Laoghaire, Dublin. Then from there I started working with a...
Posted by: Creativepool Editorial
It’s ok to not be ok. This is an adage that has become something of a silent anthem in recent years, as more of us start to realise we’re “not the only ones struggling.” In the creative industries particularly, which tends to...
Posted by: Benjamin Hiorns
In the third decade of the 21st century, screens are everywhere and that’s proven quite destructive for traditional print media. Also factor in the world’s shift towards sustainable practices and it would appear as if the age of tangible...
Posted by: Benjamin Hiorns
Comedy is a funny thing (naturally). For one thing, it’s incredibly subjective. Indeed, one person’s lol can be another person’s lawsuit. When it comes to humour in advertising, this means there’s an even finer line to tread...
Posted by: Benjamin Hiorns
In the dynamic realm of business and marketing, exhibitions serve as pivotal moments for companies to make indelible marks on their audience. The triumph of an exhibition hinges not just on the showcased products or services, but equally on the...
Posted by: Creativepool Editorial
How was your company born and where are you based? IMP (Implementation Management Partners) was born in 2015, evolving from the established virtual agency Johnson Beesley, which started in 2007. Based in the US, IMP excels in brand identity design,...
Posted by: Creativepool Editorial
Wayfair, one of the world’s largest online destinations for all things home, recently launched the third iteration of its integrated strategic campaign “Go Your Own Wayfair”. This is the first spot of the campaign developed by Jung...
Posted by: Creativepool Editorial
How did you get into the industry? I've grown up surrounded by creativity, raised in a family deeply rooted in the arts. My father, who started out as a street artist and then as an actor, had such a strong artistic influence on me as a child and...
Posted by: Creativepool Editorial
The Eurovision Song Contest, renowned for its extravagant performances and diverse musical entries, has evolved significantly over the years, now claiming a spot as one of the most watched non-sporting events globally. In 2023, Eurovision reached a...
Posted by: Benjamin Hiorns
Renowned creative executive Karan Dang, whose award-winning career spans running in-house advertising agencies at Disney and Walmart, and UX/UI expert Shruti Dang, are launching DANG, a creative consultancy built to guide brands to captivate the next...
Posted by: Creativepool Editorial
You have just 2 weeks left to enter Annual 2024! If you haven't had a chance to look over the categories on the submission form, nomination form or managed to download the entry pack, you might not have noticed that we have a number of free...
Posted by: Creativepool
I can’t tell you how many businesses I’ve spoken to who believe that branding is getting a new logo and slapping it on all of their marketing. But there’s much more to brand consistency than that, and I wanted to share with you how getting...
Posted by: Tony Clarkson
“Children are the future” is a pretty hollow statement. That being said, in a global economy where creativity is seldom financially rewarded and it’s easier to make a fortune effectively moving numbers around a spreadsheet than...
Posted by: Benjamin Hiorns
Synima is a global video production company that’s spent the last two decades “giving voice to the world's leading brands, ensuring they cut through the noise to tell the stories that matter.” Their founder, Quint Boa, is a...
Posted by: Creativepool Editorial
How did you first get into the industry? It has been a really long road. I always wanted to be a graphic designer, ever since I was little. My studies were taking me in this direction, but life has a way of changing your direction. I was an IT...
Posted by: Creativepool Editorial
There are a handful of brands that have already won the pop culture lottery. These are the brands that could legitimately be called “iconic” and boast a level of recognition that even the world’s most famous individuals would kill...
Posted by: Benjamin Hiorns