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Leaders

Rob Lowe unleashes his painfully awkward side for DirecTV

In a new ad for DirecTV, the American satellite TV provider and broadcaster, Rob Lowe stars as a man who is painfully awkward as he continues to give his reputation as a handsome, Hollywood heartthrob a run for its money following the already...

Posted by: Benjamin Hiorns
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Inspiration

We chat with the man behind Supermundane: Rob Lowe

Rob Lowe, who sometimes goes by alias Supermundane, is an industry veteran who has worked with everyone from *Wallpaper to Sleazenation, and even designed book covers for Penguin. His distinctive use of colour and line make him a go-to guy for...

Posted by: Jade French
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Features

Rob Lowe just looked right at me!

For me, going to the cinema is often a slightly nervy business. When I go, I go because I like to see films on big screens with big sound how they're meant to be seen. I certainly don't go for a meal of slimy hot dog, popcorn, Revels and Coke, for...

Posted by: Creativepool
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Features

Spotlight... Rob Pratt, Senior Designer & Art Director

Company Brand & Deliver Job title Design Director Social media Creativepool.com/robpratt Twitter: @prattrob Website: robprattdesign.co.uk Tell us a bit about what it is that you do I’ve worked across iOS apps, websites and digital...

Posted by: Creativepool
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Leaders

Lowe Profero chosen as digital agency for Guzman Y Gomez

Lowe Profero, the global digital network of Lowe and Partners, announced last week that they have partnered with the Australian based Mexican food chain, Guzman y Gomez, to develop the brand's digital presence both locally and internationally. The...

Posted by: Benjamin Hiorns
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DLKW Lowe announces milestone move to Old Street

We can happily confirm that we are relocating to an old carpet factory in Shoreditch, 37-45 City Road, London EC1Y 1AT. We will be in by the end of 2015. The 46,000-sqft office will comprise all Mullen Lowe Group UK agencies including ad agency DLKW...

Posted by: MullenLowe London
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Features

5 minutes with... Steve Boswell - Lowe & Partners

How did you get started in the industry? Foundation Art, Graphics Degree, followed by much trudging around London with another Steve and a black portfolio, hearing ‘Come back with some more ideas next week' which eventually led to a 1st Job at...

Posted by: Creativepool
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Leaders

Top 10 Hires of the Week

Gyro Gyro London has appointed David Harris as Executive Creative Director. Teamed with the strong leadership of Gyro London Managing Director Kate Howe, Harris will help to intensify gyro’s growing presence as a business-to-business...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

TBWA\Chiat\Day New York This week, TBWA\Chiat\Day New York appointed former Saatchi & Saatchi NY EVP Rodes Ponzer as Global Brand Leader on the Accenture account. The agency has also hired three new Group Account Directors: Carrie Lipper to lead the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

M&C Saatchi M&C Saatchi has announced that Ben Welsh, formerly ECD at M&C Saatchi Sydney, is to be appointed as creative chairman of Asia. The appointment marks a change in emphasis for the Network, demonstrating its spotlight on Asia, a region...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

DLKW Lowe DLKW Lowe has been given the creative account for the UK Post Office following a review where it pitched against high-profile competitors such as Ogilvy, WCRS and Engine. DLKW take the reins from Dare, who won the account back in 2009, but...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

MEC MEC has promoted Marc Pearson to the newly created role of managing director of its Performance division, Jason Dormieux, the agency’s joint CEO announced today. His promotion reflects a doubling in size of MEC Performance across both its...

Posted by: Creativepool Editorial
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Leaders

The Awards Roundup

ADMA goes Mobile with Beacon Technology ADMA will be using some exciting new technology at its ADMA Global Forum on the 4th and the 5th of August at the Sydney Hilton. The event is a two-day, seven stream conference aiming to change the world of...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

Digital Cinema Media - Curzon Cinemas Curzon has appointed Digital Cinema Media (DCM), the UK market leader in cinema advertising, to grow its ad revenue and build brand partnerships across its expansive portfolio. DCM will take over the current...

Posted by: Creativepool Editorial
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Leaders

Top 8 Hires of the Week

Sunshine Nadya Powell is joining the creative agency Sunshine, in the newly created role of Managing Director. She is expected to join from DigitasLBi agency Lost Boys in August. Sunshine has grown significantly since it was conceived of two and a...

Posted by: Creativepool Editorial
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Leaders

BBDO tops the Warc 100. Again.

For the second consecutive year, BBDO has been named as the top-rated agency network by the Warc 100; the definitive annual ranking of the world's top marketing campaigns and companies. Results this year were culled from results in 87 major global...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

TBWA - Boundary Road Brewery Robber’s Dog director, Daniel Borgman, shoots the epic return of the Chocolate Moose for Boundary Road Brewery. Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Taylor James Taylor James has announced the addition of Jason Guerrero as Creative Director, Marie De Leon as Head of Production, and Jacques Tege as Senior Technical Director. All will be based in New York and will report to Taylor James New York...

Posted by: Creativepool Editorial
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Leaders

Top Account Wins of the Week

Leo Burnett India - General Mills Leo Burnett India has won the integrated communication mandate for the entire product portfolio of General Mills in a multi-agency pitch, with most top agencies participating. After Bajaj this is yet another...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

TBWA\Chiat\Day TBWA\Chiat\Day has appointed Andrew Dauska as managing director of the agency's Nissan account, reporting directly to TBWA\Chiat\Day LA president, Luis DeAnda. Andrew, who joins TBWA from Wunderman in Minneapolis, has a proven track...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

TBWA\Chiat\Day LA TBWA\Chiat\Day LA has announced Renato Fernandez as Worldwide Creative Director at the agency, with responsibility for the Gatorade brand. Previously Creative Director for Gatorade in the U.S., Renato's promotion extends his role...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a Photographer?

A guide to photography rates, with tips and advice from experienced professionals in the industry Telling entire stories with the power of one frame. Capturing emotions in a shot. This is the matter of which photographers are made; masters of...

Posted by: Antonino Lupo
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Leaders

Account wins of the Week

TBWA\Chiat\Day – Kenwood Vineyards TBWA\Chiat\Day has been named agency of record for Kenwood Vineyards, a brand that was acquired by wine & spirits leader Pernod Ricard USA last year. The agency was appointed to help lead a re-launch of the brand...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week: Week 3

Camp + King - Energizer Energizer Holdings has announced its selection of Camp + King as its advertising agency of record. The selection of the San Francisco-based agency sets a new marketing course for Energizer as it looks to engage in broader...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Mother - Atom Atom, the digital App based bank that’s set to launch later this year, has asked Mother, the world’s largest independent marketing agency to be their strategic creative partner. The partnership is the result of a...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

Lida Lida was recently awarded a £5 million direct and digital fundraising account for Oxfam after a competitive pitch against Rapp, Atomic and the incumbent agency, WPB Chameleon. The London-based direct marketing agency will be tasked with...

Posted by: Benjamin Hiorns
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Leaders

IPG kill off Rouge and find new home for Cadillac

The Interpublic Group (IPG) recently announced that it will be retiring the “Rogue” brand it created to serve Cadillac and will be giving all Cadillac work to Lowe and Partners Worldwide in an effort to “Deliver a comprehensive...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

Publicis London - Tourism Ireland Tourism Ireland has re-appointed Publicis London to develop its global creative work, and has appointed OMD as its global media agency, after a process involving Creativebrief. Both agencies will support Tourism...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

BBH New York - Playstation The latest edition of the Star Wars Saga, The Force Awakens, won't hit cinema screens until December 17 in the UK, but the marketing frenzy has begun already. Toys have hit already hit store shelves, and the final official...

Posted by: Creativepool Editorial

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