Displaying 1 - 36 of 339 results
Celebrity sells. It’s a marketing device that can be traced back to the 1760s when Josiah Wedgewood used Royal endorsements to create an aura around his pottery and make the Wedgewood name famous. Later, author Mark Twain licensed his name to...
Posted by: Creativepool Editorial
Have you ever found yourself in the situation of a flight getting canceled? It’s frustrating and a hassle when you have places to go. Like Brussels Airlines, it is known for its affordable flights but sadly prone to cancellations. Here’s...
Posted by: Creativepool Partner
Many charities and associations out there have an outstanding story at the roots of their foundation. The ANAIS Association isn't much different, and with just a quick glance at the interview below, you can tell it is deeply rooted in an incredibly...
Posted by: Creativepool Editorial
The monumental marches that took place around the world over the weekend as Donald Trump was being sworn in as the 45th President of the United States, were perhaps more notable than the ceremony itself. Millions of women and men marched to show...
Posted by: Creativepool Editorial
It's been reported that the Liberal Democrat party will be pledging a crackdown on 'intimate' images of people being posted online without their consent as part of their pre-election manifesto. The move arrives just a week after Apple's iCloud was...
Posted by: Benjamin Hiorns
OMA, the design firm founded by Rem Koolhaas, is to build its first major public building in the UK after winning an international competition to design The Factory in Manchester. The £110 million project will create a major new theatre and arts...
Posted by: Creativepool Editorial
Let’s face it. Music licensing can be pretty tedious from time to time. Okay… most of the time. But you don’t need to understand every term or nuance to purchase a music license. If you’re an advertiser looking to license...
Posted by: Bopper
CBGB was founded on the Bowery in New York City by Hilly Kristal in 1973. The New York music venue became a forum for American punk and new wave bands such as the Ramones, Television and Patti Smith Group. In 2013, the former location of CBGB was...
Posted by: Creativepool
Licensed characters are colourful, instantly recognisable and often loved by hundreds of thousands of consumers around the world. Yet, when it comes to licensed characters, Adland is plagued with a can't do attitude particularly common among top...
Posted by: Creativepool Editorial
A guide to graphic design rates, with tips and advice from select professionals in the industry Graphic Designers are masters of design. Comfortable with a number of different mediums and often possessing a large skillset, Graphic Designers can...
Posted by: Antonino Lupo
Throughout history, advertising has played a significant role in supporting and promoting social movements. By leveraging the power of media and public influence, advertisers have helped shape public opinion and bring attention to various social...
Posted by: Benjamin Hiorns
A guide to freelance music composition rates, with tips and advice from experienced professionals in the industry Musicians and composers set the mood of the stories we love and cherish the most in our hearts. Without musicians, horror films would...
Posted by: Antonino Lupo
LOVE - Umbro Breaking news. UFOs have been discovered by Umbro and Premier League footballer Michael Antonio. The news broke following an ordeal in which comedian Brett Domino (alter ego of musician and comedian Rob J Madin) and Rich Hall were sent...
Posted by: Creativepool Editorial
Imagine if no artist had ever signed their canvas. What would the art market look like today, how would works be attributed; valued, bought and sold? Artists do identify their work and have access to well organised and established routes to revenues...
Posted by: Creative Barcode
October 11th 2011 may seem like a very long way away right now, but it marks a landmark date that affects every business that recruits freelance workers through a recruitment agency or business Most of you that are reading this article will have not...
Posted by: Creativepool
This week, we sat down with two talented service designers from global innovation company Designit, Mimi Fuentes and Linn Cowie-Sailer, to delve into their pivotal role in the impactful ‘Silence Hurts’ campaign. This initiative, a...
Posted by: Creativepool Editorial
Music licensing for ads is notoriously complicated. This is partially due to multiple layers of rights in any song. You have to consider where the music has come from, who wrote it and performed it , where it will end up, and if your license covers...
Posted by: Creativepool Editorial
A guide to freelance illustration rates, with tips and advice from experienced professionals in the industry Illustrators are the makers of dreams. By combining art, design and creative skills, illustrators work to produce original images for a wide...
Posted by: Antonino Lupo
On 24 May 1988, the United Kingdom introduced a nasty little clause, stating that a local authority “ shall not intentionally promote homosexuality or publish material with the intention of promoting homosexuality.” This was just 30 years...
Posted by: Antonino Lupo
Every time politics gets into the frame, it is tempting to resort to one of the first world-recognised writers of dystopian fiction, George Orwell, to pay a much heartfelt tribute to such a great master of English literature. Well, as of January...
Posted by: Creativepool Editorial
"Don't learn advertising. Learn people." Associate creative director Augusto Correia has an ardent passion for creativity. You can easily get that from his words, and how vehemently he talks about his craft. Born a musician and grown in advertising,...
Posted by: Creativepool Editorial
Throughout history, athletes have operated in the sphere of public good. From Mohammad Ali resisting the Vietnam War draft, Billie Jean King playing the now infamous 'Battle of the Sexes' match to promote women’s equality, or Colin Kaepernick...
Posted by: Brandpie
Dutch Design Week is renowned for future thinking and concept-driven projects, making it one of the top design events of the year. This year’s exhibit revolved around something that’s top of the agenda for everyone from governments to...
Posted by: Pearlfisher
Not-for-profit, creative organisation ADCAN recently announced the launch of the 2017 ADCAN Awards. The annual film-making competition returns for its fourth year, and for the first time the awards ceremony will be held in the home of film, Los...
Posted by: Creativepool Editorial
Full disclosure here; I'm not a vegetarian and have no intention of ever becoming a vegetarian. Now that doesn't mean I am unfamiliar or unsympathetic with the plight of the average vegetarian, but it does mean that some of you might assume that this...
Posted by: Benjamin Hiorns
by Magnus Shaw. This week, the Chancellor of the Exchequer proposed a scheme whereby employees will be invited to give up some of their employment rights in exchange for company shares. You may think this is a tremendous idea or the most cynical...
Posted by: Creativepool
Paul Wearing is an RCA graduate based in London. A born traveller, he has worked extensively throughout the US and Far East with fashion, interior design and advertising houses. The influence of his design background is evident in much of his...
Posted by: Creativepool Editorial
And what the self-employed need to know about leaving the EU. That’s right, I used the dreaded ‘B’ word. As you can imagine, Brexit will have a certain impact on freelancers in the UK, and to an extent, to those working from Europe...
Posted by: Antonino Lupo
This week marks a year since General Data Protection Regulation (GDPR) came into effect across all 28 member states of the European Union (EU). The privacy laws were enforced to increase and protect the rights people have over their personal data...
Posted by: Creativepool
With the 2018 FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...
Posted by: Creativepool Editorial
This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...
Posted by: Benjamin Hiorns
isobel - Kelly's of Cornwall Top ice-cream brand, Kelly’s of Cornwall, returns to our screens with a new TV ad spoken entirely in Cornish. The quirky ad, by creative agency isobel, aims to show that there’s a Kelly’s flavour for...
Posted by: Creativepool Editorial
Amsterdam Worldwide - Mitsubishi Mitsubishi Motors Corporation (MMC) has selected Amsterdam Worldwide as their lead global brand agency. The Amsterdam-based agency, with additional offices in Berlin and Paris, was engaged last spring in a...
Posted by: Creativepool Editorial
Greenlight’s Tim Waine on how icons can still breathe new life into brand campaigns. Remember that ad featuring Cheryl Cole and L’Oréal? Times and trends may change, but celebrity brand endorsements remain one of the most powerful...
Posted by: BENlabs formerly Greenlight
Amnesty International, since its beginnings in 1961, has been the champion for human rights and justice in the streets, through letter writing and, most of all, through creativity. To mark our studiocrowd brief that searches for creative ideas to...
Posted by: Heather Deacon
Women's organisation IGNITE has released “Writing Our Rights,” a handwriting workbook for young girls that introduces them to female political pioneers while they practice their handwriting skills. The workbook uses the words of 10 iconic...
Posted by: Creativepool Editorial
