Displaying 1189 - 1215 of 1215 results
At some stage in your creative career you will reach a point when you pass beyond the world of corporate employment. For some people, the desire to 'do your own thing' happens early on, while others need longer before they feel they can cut it in...
Posted by: Creativepool
The year is 1988. Dan Weiden, creative director of ad agency Wieden and Kennedy is attending a meeting at his client Nike’s offices. He and a group of employees are seated around a table and the employees are explaining the Nike approach to...
Posted by: Creativepool
From needing to make a few simple HTML tweaks to a full website overhaul, there is a huge range of HTML editors available to download today. Ranging from the simple to the complex, and from the free to the costly, here are ten editors which stand out...
Posted by: Creativepool
As things currently stand, wealthy business men are far more likely to face a mob brandishing flaming torches than the accolade 'national treasure'. Even Alan Sugar is, at best, a rather grouchy figure of fun. But if there's one glaring exception,...
Posted by: Creativepool
1. Keep to an A4 size This is pretty obvious. Who is going to print out an A3 CV for their records anyway? Provide your potential employers the convenience as they are really busy people. It's politeness. They will need to print out your CV for...
Posted by: Creativepool
Any regular movie-goer will be familiar with the use of CGI effects in sci-fi, fantasy and other animated movies. They can be as or even more visually stunning than a 'real' film because the only limit is the imagination of the director and the...
Posted by: Creativepool You can hardly move in an inch in a shop these days without being confronted with fair trade this and that and an ending array of ethical options for your every consumer need. Once an option for dreadlocked hippies and mother earth types, ethical...
Posted by: Creativepool
"There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very beginning. And we always will." This morning, a bouquet and an apple with...
Posted by: Creativepool
The year is 2001. Vinnie Chieco, a freelance copywriter from San Francisco is sitting in the offices of Apple Inc. He and a small group of other freelance writers are here to name a rather interesting new product Apple is launching. Before the...
Posted by: Creativepool
One evening in 1933, above a garage in Bradford, Pennsylvania, George G. Blaisdell clicked open the first ever Zippo lighter. That was more than 425 million Zippo lighters ago. Today in a world where products are redesigned on impulse rather than...
Posted by: Creativepool Redundancies, renegotiations, restructuring and rotten revenues. Tough times in the creative industry. Tough times everywhere. Sorry folks, but there's no longer any room for passengers in this business. So here's a thought: why don't we take a very...
Posted by: Creativepool
What does being a CD at M&C Saatchi really mean? I think they refer to it as spinning plates these days. But pretty much everything involving helping write strategies to pushing the creative teams to get the best out of them and then in some cases...
Posted by: Creativepool What's the best way to waste an advertising budget? Perhaps hiring Wayne Rooney would do the trick. Maybe booking loads of space in the breaks in '72 Degrees North' would squander that cash pretty effectively. How about a 48 sheet poster campaign at...
Posted by: Creativepool
It's hard to believe I know, but the UK is not the be all and end all of creativity. If you're up for trying pastures new there are a few places worth heading for. Sure there's Australia, the US, New Zealand and Canada but frankly everyone goes...
Posted by: Creativepool
On 21st October 2008 a completely original advertising campaign was launched. Positioned on the sides of buses it carried the simple headline: 'There's probably no God. Now stop worrying and enjoy your life. This was the first time a marketing...
Posted by: Creativepool I decided a few days ago that this week's blog instalment was going to be on the subject of Adam and Jane - the BT ad couple who seem to have captured the nation with the various fictional stages of their relationship over the past five years. As the...
Posted by: Creativepool I was very pleased to receive a big response to my recent piece on becoming a copywriter but one question really caught my attention. The correspondent asked me to suggest a 'type' of copywriting in which to specialise. This rather threw me, but it...
Posted by: Creativepool
For me, going to the cinema is often a slightly nervy business. When I go, I go because I like to see films on big screens with big sound how they're meant to be seen. I certainly don't go for a meal of slimy hot dog, popcorn, Revels and Coke, for...
Posted by: Creativepool
Dear Creative Director, Adam Lowe and Daniel Needham are a junior creative team looking for full-time employment in a top agency. Hey, it could be yours! These guys won a D&AD New Blood Award last year and were commended by YCN in 2010. I don't...
Posted by: Creativepool
I can name three things which sent me running for cover behind the sofa when I was a child. The film Jaws especially with the entry of John Williams' iconic two-note blood-chilling theme; another Jaws, but this time from James Bond, bearing his...
Posted by: Creativepool Andy has over 18 years' agency experience, mostly in project management and co-leads one of the design teams at The Partners. Or rather, he did, because in a few days he'll be saying a tearful goodbye to everyone, including his wife and family, and...
Posted by: Creativepool
As a thrusting, upwardly-mobile creative professional, I'm sure you have many an anecdote primed and loaded for those moments when an Islington dinner party conversation sags a bit. After all, good creative work always tells a compelling story...
Posted by: Creativepool
So you're all ready to go. The brand new Full HDTV has arrived. The iPhone app uploaded. The Daily Star wall chart is mounted over the fireplace. And a replica of the trophy created entirely from beer cans has started to form in your lounge. Yes,...
Posted by: Creativepool As BP's stricken rig barfed over 2000 barrels of oil a day into the Gulf of Mexico for the best part of a month, some wag suggested pouring gallons of vinegar into the ocean to create the world's largest salad dressing. But that's probably the extent...
Posted by: Creativepool Would you like to own Twitter? I'm not selling it or anything, so don't reach for your cheque book just yet. But if you were richer than golden syrup, I'm guessing you might be tempted. Only, here's a note of caution Twitter has yet to make a penny...
Posted by: Creativepool Over the coming weeks I am going to sniff out some exciting creative entrepreneurs who will hopefully give you a little hope and encouragement if you are in the process of setting up your own business. I used to go to University down in Brighton and...
Posted by: Creativepool
There is a lot of ugly footwear on the high street these days, from high-heeled wellies to trainers with a camel toe feature; the recent developments in the realms of Average Joe shoe design have been well and truly shocking. However, few...
Posted by: Creativepool