Displaying 1 - 36 of 94 results
Traditionally, rental properties have been marketed through bricks-and-mortar stores or “For Rent” signs. But that has all changed dramatically since the invention of the internet as the global world has moved online. Marketing a local...
Posted by: Creativepool Partner
It will have escaped nobody that we’re living through a tough time right now in the UK and nobody is suffering more than renters. Yes, those of us lucky enough to have mortgages are being shafted too but for renters, it’s less of an...
Posted by: Benjamin Hiorns
The folks at Rowdy Studio are certainly not new to being featured in the Annual awards. After having been shortlisted a few times, however, 2020 was the year in which the team managed to grab a Bronze prize, with a colourful and incredibly stylish...
Posted by: Creativepool Editorial
Over the last half decade, we have seen some interesting shifts in the buying habits of people in privileged and developed markets. Notably a decline in the need for ownership in its traditional sense. With the vast majority of ‘things’ no longer...
Posted by: ECHO
A good laugh can go a long way. Which is why we were not so paitently anticipating some pretty glorious work when we learned that Saatchi & Saatchi London had teamed up with comedian Nick Offerman (Ron Swanson from the criminally underrated Parks &...
Posted by: Creativepool Editorial
Nine times out of ten, our #BehindTheIdea features focus on TV spots and other more naturally ‘exciting’ creative endeavours. This week, however, we’re doing things a little differently and are instead going to be putting the...
Posted by: Creativepool Editorial
Christmas is a time for giving and family celebrations. Yet, it can be a time of excess and over-indulgence - from gifting to greeting cards and glitter - we question if the glamour is worth the garbage. Figures show that the festive season...
Posted by: SGK
This week, car rental firm Enterprise launched a high-octane campaign featuring Hollywood star Gerard Butler to communicate how the brand helps consumers get things done whether it be a house move or family visit. Below, Joe Stamp and Tom...
Posted by: Creativepool Editorial
With the rise of remote working, more people are now working independently from all corners of the world. Globally, there are 35 million digital nomads - many of which are working for themselves as freelancers. As freelancing becomes increasingly...
Posted by: Creativepool Editorial
VCCP - Britvic J2O J2O, the iconic adult soft drink made by Britvic, is on a mission to help people make the most of any social occasion in its latest, multi-million-pound campaign by VCCP, with the help of a colourful cockney alpaca named Mojo. As...
Posted by: Creativepool Editorial
BBD Perfect Storm - Etihad Airways Etihad Airways has appointed BBD Perfect Storm to its agency roster following a competitive strategic and creative pitch. BBD Perfect Storm competed for the business against a number of unnamed network agencies in...
Posted by: Creativepool Editorial
Pentagram - Poetry Foundation A Pentagram New York team led by Michael Bierut have designed a new, typography-based visual identity for US-based organisation The Poetry Foundation. The organisation, based in Chicago, is a literary group and...
Posted by: Creativepool Editorial
Grayson Perry is working with London-based architects Apparata on an affordable-housing scheme with integrated studios for artists located in Barking, east London. A House for Artists is designed to provide relatively low-cost rental accommodation...
Posted by: Creativepool Editorial
Saatchi & Saatchi - HomeAway In what is easily my ad of the week, given my love for all things Nick Offerman, the former Parks and Recreation star (and carpenter) urges people to “Get HomeAway from it all” as part of the holiday rental...
Posted by: Benjamin Hiorns
Changes to fixed broadband advertised price claims have come into force this week after the ASA (Advertising Standards Authority) signalled that transparency in broadband price ads must improve if advertisers are to be confident that their ads will...
Posted by: Creativepool Editorial
The polarising Brad and Dave ads for the Enterprise Rent-A-Car company have been circling the UK for two years. Now, finally, digital agency DARE has decided to upgrade the “UK car hire with US customer service” campaign by rolling out...
Posted by: Creativepool Editorial
Airbnb is a relatively new company, having only been founded in 2008, but it's already changed the way many of us vacation, with the owner-focused apartment rental site having become larger in recent years than many established hotel brands, and with...
Posted by: Creativepool Editorial
Lapka, a small Russian hardware start-up devoted to turning sensors (such as Geiger counters) into luxury items, has caught the eye of Airbnb, who snapped up the company this week for an (as yet) undisclosed sum. Lapka is now based in San Francisco,...
Posted by: Creativepool Editorial
A fresh face on the iPod Apple has officially revealed a brand new iPod Touch, and has also announced a gaggle of new colour options for the entire iPod line. We reported a few weeks back that the latest iTunes update leaked this information ahead...
Posted by: Creativepool Editorial
VCCP has created a TV spot for car rental company, Avis called “Unlock the World,” which made its televisual debut last night during the World Cup match between England and Costa Rica. The campaign, which was written by Kieran Knight and...
Posted by: Benjamin Hiorns
This week, I had the pleasure of speaking with Chloe Christian and Olivia Dowd, the brilliant co-directors behind the powerful new production GRILLS, which is set to headline The Camden Roar Festival at Camden People’s Theatre from Tuesday,...
Posted by: Benjamin Hiorns
Fashion has always been anathema to me. You could diplomatically refer to my wardrobe as “functional” and I’m unlikely to spend more than a few fleeting seconds deciding what to wear in the morning. I do, however, understand the...
Posted by: Benjamin Hiorns
Planning an event can be a daunting task, requiring meticulous attention to detail and a fair amount of creative flair. When it comes to making your event a success, whether it's a corporate gathering, a wedding, or a private celebration, hiring the...
Posted by: Creativepool Editorial
There’s something quietly Dickensian about the term “cost-of-living crisis” that’s given the news over the last few months a surreal air of uncanniness, at least in the UK. The concept that so many of us, even those such as...
Posted by: Benjamin Hiorns
Worldwide, global content marketing revenue is expected to hit $137 billion by 2026. That’s no doubt down to its proven effectiveness: targeted content, relevant to the reader’s position in the purchase process, yields 72% higher...
Posted by: We Are Amnet
In today’s digital era, it’s more important than ever for businesses to manage their core operations electronically. According to Edward Coram-James, Co-founder and CEO of digital marketing agency, Go Up, this is because of one simple...
Posted by: Creativepool Editorial
It's always fascinating to step behind a camera and look at how things are actually made. This is especially true when you encounter a team like G6 MoCo. With Hollywood-level production and specialised in high-speed motion control, tracking vehicle...
Posted by: Creativepool Editorial
Following up an initiative which started in 2019 with the #PledgeNoPlastic installation, Timberland has partnered once again with Do Epic Sh*t to shine the spotlight on the true 'heroes of sustainability', highlighting the work of four environmental...
Posted by: Creativepool Editorial
Matthew Huntley lives and breathes film. You can say that of many directors, but for few it is as true as with him. Constantly looking for inspiration, endlessly focused and with a specialism in documentaries, Matt is a prolific director/filmmaker...
Posted by: Creativepool Editorial
In a world that needs to rethink consumption, who’s leading the way in innovative design and astute behavioural change? Ethical consumerism isn’t a niche for brands to stay relevant anymore. It’s a driver of mass demand. In my...
Posted by: Proximity London
It wasn’t too long ago that remote working was something of a rarity: ‘working from home’ was a thinly-disguised excuse for one of the senior bods to slope off for a round of golf, an extra-marital liaison or even just an afternoon...
Posted by: Ant O'Neill
Direct-to-consumer (D2C) retailers are fast gaining ground in an overcrowded market at a time when high street retail’s woes are only deepening. As iconic brands like Barney’s and Victoria’s Secret struggle in the US and Mothercare...
Posted by: Creativepool Editorial
Whether you own a small business just starting out, are a large one looking to cut costs or a freelancer on a budget, there is one common crucial factor in succeeding or going under - and that’s saving on overhead. This can be an...
Posted by:
BBH London - Burger King UK Burger King UK has appointed BBH London as its first creative agency, without a pitch, following the UK’s franchise’s buyout at the end of 2017. The UK franchise was acquired by private equity firm Bridgepoint...
Posted by: Creativepool Editorial
Recipe - Birdseye Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...
Posted by: Creativepool Editorial
Brand & Deliver - Shadow of the Tomb Raider Publisher of the iconic Tomb Raider series, Square Enix, has appointed Brand & Deliver to secure UK brand partnerships for its upcoming blockbuster title, Shadow of the Tomb Raider. Following the massive...
Posted by: Creativepool Editorial
