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Inspiration

Celebrating 20 years of Real Beauty #BehindTheIdea

Welcome to our exclusive interview with SOKO creatives Mariana Cordeiro, Head of Strategy & Data, and Nayara Lima, Creative Leader. We’ll be delving into the creation of a landmark campaign for Dove, commemorating the 20th anniversary of their...

Posted by: Creativepool Editorial
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Leaders

Trend Report: How Beauty Brands Got Digital

Once upon a time the beauty industry was in a pretty set way. Brands such as L’Oreal, Avon and Estée Lauder only needed to whip up tried-and-tested print and billboard campaigns with household celebrities in order to sell new products and...

Posted by: Kate Lewin
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Inspiration

The age of beauty: tackling the industry’s diversity blind spot

A fixation on youth is endemic in advertising, with the fetishisation of bleached blonde locks, smooth bronzed skin and chiseled jawlines almost as old as the medium itself. But while there have been great strides made in recent years to diversify...

Posted by: Creativepool Editorial
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Industry

Celebrating BIG with Beauty Papers

With summer over and the Christmas season just starting, it’s busier than ever at JJ Media Group. We have an incredible line-up of new exclusive events coming up over the next two months, starting with an epic free rave to celebrate the new...

Posted by: JJ Media Group
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Inspiration

Smile Train Captures the Beauty in Every Smile | #BehindTheIdea

This October, Smile Train launched a campaign called ‘Beauty in Every Smile’, which looks to celebrate the beauty and diversity in smiles - following research which found that a third of people in the UK with a facial difference have been...

Posted by: Creativepool Editorial
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Leaders

Beauty beware - the B-Corps are coming

The global vegan market is predicted to reach $31.4 billion by 2026. The rise of the plant-based diet has recently generated a whole new wave of consumer awareness in certain sectors, with environmentally conscious consumers looking for greener...

Posted by: Creativepool Editorial
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Features

Member Spotlight: the frail beauty in Begoña True's illustration

It's easy to tell those who have an ardent passion for what they're doing from those who don't. And it is enough to glimpse at one of Begoña True's illustrations to tell which of the two groups she naturally belongs to. We caught up with one of...

Posted by: Creativepool Editorial
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Inspiration

Kia find the beauty in loneliness with a CGI firefly | #BehindTheIdea

Creative comms agency Innocean UK worked with long time client Kia on its most recent ad. The agency showcased the enticing design and class leading features of the Kia Sportage, with the help of a CGI firefly. In collaboration with director Lee J...

Posted by: Creativepool Editorial
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Leaders

What a beauty salon can teach you about politics

A weekly roundup of the most important news from the advertising awards world ADC*E The Art Directors Club of Europe honored “We Are The Superhumans” for Channel 4 by 4Creative with a Creative Distinction Award. The prize was created...

Posted by: TheNextGag
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Inspiration

How one global photography competition found the beauty in concrete

The Global Cement and Concrete Association (GCCA) has today announced the winners of its ‘Concrete in Life 2021’ global photography competition, which celebrates the beauty, importance, and sustainability of concrete - the most widely...

Posted by: Creativepool Editorial
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Leaders

VCCP help ASICS launch Beauty and the Beast trainers

To coincide with the release of Disney’s live-action adaptation of “Beauty and the Beast,” which stars Emma Watson and is looking set to be one of the most popular films of the year when it's released in UK cinemas on March 17th, ASICS have...

Posted by: Creativepool Editorial
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Features

The not-so-beautiful game: the sickly world of beauty pageants

These days, we’re by no means strangers to the phenomenon that is reality TV. It permeates every channel, every genre and every demographic. We laugh at the modern Victorian freak show that is X Factor, with their hopelessly deluded, fragile...

Posted by: Ashley Morrison
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Industry

Creativepool Annual Spotlight: The disruptive beauty of BBD Perfect Storm

BBD Perfect Storm is a modern agency for a modern world; an agency that understands culture needs to be shaped not by reflection and appropriation but by setting the agenda. Since opening in 2013 (the same year as Creativepool, as a matter of fact),...

Posted by: Creativepool Editorial
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Leaders

INNOCEAN and Flatpack discover pulse-stopping beauty for Hyundai

Hyundai has teamed up with INNOCEAN, Keystone and Flatpack Films to create a slick and dynamic new ad to promote its new model: Genesis G80. Whilst most car adverts focus on the drama and action of the model on the road, this spot succeeds in...

Posted by: Creativepool Editorial
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Leaders

Tim Nicholls uncovers the lost beauty of the Artcade

Some of my fondest childhood memories involve cycling to the local arcade with a handful of 20 pence pieces and experiencing the kind of immersive experiences my Sega Mega Drive simply couldn't offer. Of course, with the passing of time and the march...

Posted by: Benjamin Hiorns
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Leaders

The power of real: Balancing authenticity with social media pressures

Most of us are guilty of (and feel guilty about) comparing ourselves and lives to what we see on social media. The stream of beautiful people, places and things can sometimes feel relentless, with everyday consumers and influencers alike feeling the...

Posted by: Creativepool Editorial
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Features

Why Creative Labour Isn't Always Seen as "Real Work" #PurposeMonth

Aside from my “day job” as a copywriter/journalist/mercenary, I’ve also worked on and off as a semi professional musician for the last 20 years. At one point around 2008, it seemed as if that career might actually blossom into...

Posted by: Benjamin Hiorns
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Leaders

The creative industries need #MoreThanWords to ensure real change

We've heard the promises of a hypocritical industry working relentlessly to patch up the holes in representation and diversity. We've seen our own industry fall short of those promises when the Department for Digital, Culture, Media and Sport has...

Posted by: Creativepool Editorial
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Leaders

"Traditional design can still have a real impact" - #JudgeSpotlight

With over 25 years of experience as an art director and designer, Wellmark Executive Creative Director Mark Sammartino was a perfect fit for the Annual 2020 Publishing panel. As a juror for one field of creativity that kind of lost its essence with...

Posted by: Creativepool Editorial
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Features

5 Minutes with... Marc Bessant, Real World Records

by John Fountain. Marc is the in-house designer and creative director at Real World Records, the label founded by WOMAD and Peter Gabriel. Over the past 12 years he has been responsible for over a hundred CDs, vinyl sleeves, T-shirts, flyers,...

Posted by: Creativepool
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Inspiration

The Real Deal

My inspiration from this year’s Festival of Creativity in Cannes came from experiencing people who were the Real Deal. ‘Real Deal’ness was heard in every word of Condé Nast Artistic Director Anna Wintour’s elegant...

Posted by: Ann Wixley

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