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Features

Tune Out. What use is radio to young people?

Recently it was announced that Radio 1 and Radio 1 Xtra would be shedding a cross section of their DJs. Controller Ben Cooper has handed Mike Davies, Jen Long, Ally McCrae, CJ Beatz, Crissy Criss and Robbo Ranx their cards, and his actions are blamed...

Posted by: Magnus Shaw
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Inspiration

Beyond Radio

Throughout my career as a sound designer, I've witnessed rapid changes in the audio landscape. As I reflect on this, I realise that there has never been a better time to work in audio. Radio listenership is currently at an all-time high, podcasts...

Posted by: Chris Turner
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Leaders

Radio campaign uncovers the haunting sounds of the sea

Marine conservation charity Surfers Against Sewage (SAS) has launched a new radio campaign shining a light on the damage being done to our oceans despite the fact that 95% of them remain unexplored. Created by M&C Saatchi, and following on from...

Posted by: Creativepool Editorial
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Leaders

The Gate records radio ad on world’s biggest slide for Chiltern Railways

The Gate London (part of MSQ Partners) has launched its new summer campaign for Chiltern Railways, featuring a radio advert recorded at the ArcelorMittal Orbit, home to the world’s biggest slide. The advert forms part of a wider campaign to promote...

Posted by: Creativepool Editorial
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Leaders

Commercial radio enjoys biggest advertising revenue figures in 2016

Commercial radio is celebrating a record-breaking year for advertising revenue, boosted by increased investment in the medium by online retailers. Figures from Radiocentre, the industry body for UK commercial radio, reveal that commercial radio took...

Posted by: Creativepool Editorial
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Leaders

Awards Highlights: Why is creativity in radio advertising dying?

A roundup of the most important news of the week in the advertising awards world... Advertising Week 2016: 26-30 Sept This week was Advertising Week in New York. Attendees of the week-long event got to hear Carolyn Everson, Imran Khan, Wendy Clark...

Posted by: TheNextGag
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Leaders

Does the UK really need a 'men-only' radio station?

Depending where you reside in the UK, you may be a listener to XFM. The original home of Ricky Gervais and Stephen Merchant, its format has largely been studenty, with a playlist dedicated to indie guitar bands, and a presenter roster of music buffs...

Posted by: Magnus Shaw
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Leaders

Could Fubar Radio be the future of online broadcasting?

UK radio is in surprisingly good shape. As the first electronic media mankind ever enjoyed, we might reasonably expect it to have been overtaken or eradicated by something more futuristic. In fact, listening figures are pretty robust and, although...

Posted by: Magnus Shaw
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Leaders

Smooth operators. Whatever happened to real radio presenters?

The BBC notwithstanding, and a peppering of community outfits aside, there aren’t really any independent radio stations left in the UK. It’s all ‘networks’ - which is a rather overexcited way of saying a large corporation...

Posted by: Magnus Shaw
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Leaders

Mother claim 'Most Creative Radio Ad' for their Boots Christmas spot

The 'Radio Advertising Bureau' has recently announced the results of their 'RadioGauge' from the latter half of 2013. The RAB's bespoke tool tests campaigns throughout the year against 11 statements which match the 5 'creative Ls' which are...

Posted by: Benjamin Hiorns
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Features

Why internet radio has failed to make a big noise.

Do you listen to the radio via the internet? Quite possibly. Radios 1, 2, 3, 4, 5Live, 6Music, Capital, Smooth - they're all there, streaming away. But, when was the last time you listened to an internet-only radio station? One that's online rather...

Posted by: Magnus Shaw
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Features

How to... Write a great radio ad

by John Fountain. Tony Hertz is an award winning radio producer. Over the past 40 years there have only been two D&AD Black Pencils for radio and Tony has won both of them. Today he runs Hertz Radio, but many years ago he ran a company called The...

Posted by: Creativepool
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Leaders

Rebrand Roundup: FC Barcelona, BBC2, Mailchimp and more

FC Barcelona - Summa European footballing giant Barcelona is renewing its image with a rethink of the iconic crest design and an official introduction of a nickname regularly used by fans. The new logo, created by Spanish consultancy Summa...

Posted by: Creativepool Editorial
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Leaders

Kellogg’s Invests £6 million in Crunchy Nut

Kellogg’s is investing more than £6 million in advertising for Crunchy Nut this year, 31% of which will be spent digitally, as the brand reaches out to social influencers in its “Search for the Ultimate Crunchy Nutter” competition. The...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Publicis Groupe Publicis Groupe has announced, as predicted by many, that Arthur Sadoun, current head of Publicis Communications, will replace Maurice Levy as chairman and chief executive of Publicis Groupe on June 1. Levy, who has served as CEO of...

Posted by: Creativepool Editorial
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Leaders

Why Kanye West wants to work with IKEA

Rapper, producer and wannabe renaissance man Kanye West has declared his lofty and surprising ambitions to design for Ikea and has called for the Swedish company to collaborate with him on a furniture range. During an interview on BBC Radio 1 with DJ...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Saatchi & Saatchi - George & Matilda Eyecare George & Matilda Eyecare has announced the appointment of Saatchi & Saatchi as its creative agency. In a major development for the industry, George & Matilda will bring a distinct range of eye-care...

Posted by: Creativepool Editorial
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Leaders

The BBC versus Apple in the battle for your ears.

For the first time ever, radio and music lovers will be able to download BBC radio programmes in full, to their smartphone or tablet for free, listen to them offline, and keep them for up to 30 days on the BBC iPlayer Radio app. The update, rolling...

Posted by: Magnus Shaw
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Inspiration

Jelly London launch Melvin Galapon to their roster

jelly London are immensely excited to welcome the effortlessly cool, and highly sought after, Melvin Galapon to our exclusive roster of talent. Melvin is a graphic artist hailing from a small town in the Northwest of England. A graduate from Central...

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Leaders

Detriot studio launches mobile DJ Mothership

I don't understand DJs. Or more accurately, I don't understand the idea of the DJ as a modern-day rockstar. The fact that glorified button-pushers such as David Guetta and Calvin Harris can command hundreds of thousands of pounds to essentially press...

Posted by: Benjamin Hiorns
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Workshop

Opinions - Unlikely Celebrity Endorsements

by Jessica Hazel Just two months ago Rihanna tweeted a picture of herself on a medical drip, pumping herself full of vitamins after suffering from exhaustion and dehydration following a hectic tour schedule combined with wild partying. Now she is...

Posted by: Creativepool
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Leaders

Offloading. Does Loaded's decline mark the end of an era?

Loaded, the title from which all lads mags sprang, is to be sold for the second time in as many years. Its publisher, Vitality, was taken into administration last week, owing creditors £1m and liquidators Cooper Young have been tasked with...

Posted by: Creativepool
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Workshop

How-To: How Businesses Can Use Video Content in Marketing

The popularity of digital video content is undeniable. Facebook, YouTube, Instagram and TikTok, all heavily video-based, are among the top social media platforms. For many young audiences, these platforms, along with a host of streaming services, are...

Posted by: Taker | Maker
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Inspiration

Magic in the Air

I’ve always loved magic, things that seemingly disappear into thin air and come back again. As a kid watching Saturday night TV, I would be dazzled by the likes of David Nixon, Paul Daniels and Ali Bongo. They sparked my imagination and belief...

Posted by: Chris Turner
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Features

Inside 5 of 2024’s most controversial banned adverts #PurposeMonth

Controversy can be a double-edged sword, particularly in an age where there’s so much content and so few original ways left to break through the noise. Poking the bear is all well and good though, but if you poke too hard, you’ll...

Posted by: Benjamin Hiorns
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Features

Are Parody Ads the Laziest Form of Advertising? #MarketingMonth

If sarcasm is the lowest form of with then parody surely can’t be fair behind. Parody is a well-tried and tested form of humour used in everything from comedy sketch shows to major motion pictures. It’s an artistic form in and of itself,...

Posted by: Benjamin Hiorns
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Leaders

Making a creative leap with Lauren Maynard #GettingToKnow

FutureBrand - the brand-led business transformation company that has helped transform household names such as American Airlines, Sanofi, McDonald’s, NatWest and Barilla - has appointed Lauren Maynard as its new Global Chief Growth Officer. In...

Posted by: Creativepool Editorial

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