Displaying 289 - 324 of 430 results
Multi-platform pregnancy and parenting brand, The Bump, recently announced the launch of a unique new Charity Registry Program, which will be integrated across all of its digital platforms, including their Bump Pregnancy and Bump Baby smartphone...
Posted by: Benjamin Hiorns
After eight years, the world’s leading drinks manufacturer Coca-Cola launched the first new cola drink, Coke Life, with a multimillion-pound ad campaign. The campaign, which comprises outdoor, print, digital and experiential, launched in the...
Posted by: Creativepool
Jonathan Glazer, the acclaimed director of cult classic films such as Sexy Beasts and Under the Skin, has directed a new ad for Canon, which tells the story of Calcio Storico (“Historic Football”), an ancient and brutal Italian sport. Glazer, who...
Posted by: Benjamin Hiorns
Of all the things Apple do well, creating a hullabaloo is one of the best. Despite ongoing wars and Scotland's bid for independence, the launch of a new product still performed well in the news agenda on Tuesday. Live from Cupertino, the world's...
Posted by: Magnus Shaw
Embrace constant change, keep it new and tell dramatic stories. Freddie Baveystock, our Strategy Director, explains how brands can remain fresh as featured in The Guardian. The ever-changing competition between which brands are hot and which are not...
Posted by: Rufus Leonard
After a recent heated shootout for ideas to refresh the McDonald's brand, Leo Burnett walked away with the prize, and are expected to put this idea to the test in a significant campaign later this year or early next year. Leo Burnett is already on...
Posted by: Benjamin Hiorns
Christopher Graves, the CEO of Ogilvy PR Global, has bagged the WPP Atticus Award for Public Relations and Public Affairs, his third Atticus Award, including the Atticus Grand Prix he won in 2012 for original published thinking in branding and...
Posted by: Benjamin Hiorns
Today sees the start of my favourite time of year: Wimbledon fortnight. And with Andy Murray defending his title and the intrigue surrounding his appointment of 2006 Ladies Champion, Amélie Mauresmo, there's a lot to be excited about. What does...
Posted by: Ashley Morrison
According to the results of the 4th Annual Effie Effectiveness Index, Effie Worldwide has named the Omnicom Group's BBDO as the most effective agency network in the world. These results are determined by the performance of the world's major agency...
Posted by: Benjamin Hiorns
To capitalise on this year's Easter buzz, VCCP have introduced a new mascot for supermarket brand Asda, in the shape of a (quite literally) 'funky chick' with a few rather audacious moves up his sleeves (or lack thereof). The latest iteration of the...
Posted by: Benjamin Hiorns
Whilst there are hundreds of awards shows held annually in the world of advertisement, very few actually mean something to the wider world. The International Advertising Association's 'Olive Crown' awards however, is the only awards ceremony in Asia...
Posted by: Benjamin Hiorns
On the 27th of March, Hyatt Regency Churchill Hotel will launch an exhibition of vibrant new art entitled 'Spring Fever', which will present work from the best emerging 'Saatchi Art' artists. The exhibition (in which every piece will be available for...
Posted by: Benjamin Hiorns
Global advertising agency JWT will this year be celebrating a landmark anniversary. 150 years ago on the 5th of December 1864, William James Carlton opened 'Carlton & Smith' as a newspaper space brokerage. 14 years later, James Walter Thompson (the...
Posted by: Benjamin Hiorns
Earlier today it was announced that Intuit QuickBooks were the deserved winners of the inaugural 'Tech Marketing 360 Campaign of the Year' award. The event is the only one of its kind, dedicating its honours specifically to technology marketers. It...
Posted by: Benjamin Hiorns
Open global competition to attract entries across multiple application-led categories, to be showcased online and at FESPA exhibitions throughout 2014 FESPA hasredeveloped its Awards programme, making it an annual competition and opening it to any...
Posted by: FESPA
The 2014 RIBA Norman Foster Travelling Scholarship has launched and is inviting applications from schools of architecture around the world. A £6,000 grant will be awarded to one student by a panel of judges which includes Lord Foster and the...
Posted by: Foster + Partners
I was never keen on the National Lottery. On the night it launched, I nipped to the shop for cigarettes and was confronted with a queue which reached out of the door and off down the street. I was concerned the people had been hypnotized and summoned...
Posted by: Magnus Shaw
Collective London create highly effective interactive work through insightful strategy, innovative ideas, and beautifully crafted experiences that people want to share. How did you get into advertising? After finishing university I answered an...
Posted by: Creativepool
I have just got back from a week's holiday in Croatia and wanted to draw your attention to the lovely experience I had on the last night of my holiday in the seaside town of Zadar, courtesy of the architect Nikola Bašić. Post World War II,...
Posted by: Creativepool
This year sees the 150th anniversary of London Underground, and the exhibition at the London Transport Museum in Covent Garden celebrates the event in all its glory with a fantastic poster exhibition. With an archive of over 3,000, 150 have been...
Posted by: Creativepool
By Ashley Morrison Considering that words and the effective use of them takes up pretty much my whole working life, I don’t read enough of them. No, cancel that - I do read enough of them, just not the right ones. Last night, I found a largely...
Posted by: Creativepool
by Ashley Morrison. A few weeks ago, I was approached by a prospective client, who asked whether I'd be interested in doing some work for them. Specifically (or not, as it turned out) they needed me to write a brochure. I assumed they wanted a quote...
Posted by: Creativepool
by Magnus Shaw. Dear Santa, I'm not sure if you're aware, but Christmas is coming. Next week, apparently. With this in mind, I thought I'd better drop you a note to outline some of the stuff I'd like you to provide. I suggest you take the Harley...
Posted by: Creativepool
by Ashley Morrison OK, let's pretend that you haven't read the title of this blog (or looked at the first picture) and see if you can guess what sort of building this describes: "It's all about human beings and that's it! Think sunken snugs,...
Posted by: Creativepool
by Ashley Morrison One of Berlin's most impressive buildings was actually British designed: the extraordinary glass dome sitting atop the Reichstag, built by Sir Norman Foster. I'll be honest, I was surprised to learn that the Germans asked a Brit...
Posted by: Creativepool
by Jessica Hazel. Chances are, anyone reading this was one of the worldwide audience of 4 billion, glued to the London 2012 Olympic opening ceremony on Friday night. It was described by TV commentator Hazel Irving as "breathtaking in its beauty and...
Posted by: Creativepool
by Ashley Morrison. Tempting as it was today to blog about the Olympic Opening ceremony (you've gotta love that James Bond bit with Her Maj, haven't you?) I've decided to talk about another round-the-country event which is taking place at the moment...
Posted by: Creativepool
by Jessica Hazel The Sunday Upmarket in the Old Truman Brewery on Brick Lane is where a wealth of artists and designers test run their future careers. Some fail quickly and disastrously whilst others soon meet the right people who propel their...
Posted by: Creativepool
I was a human rights worker, specialising in gender and conflict in West Africa, when my first book was published. The freelance life appealed to my sense of adventure, so I tendered in my resignation. Here, in no particular order, are the lessons...
Posted by: Creativepool
In the eighties and nineties I lived in London and throughout that time, London Underground put buskers on a par with the small, grey, dusty mice running between the rails. That is, vermin ripe for extermination. Okay, maybe not extermination, but...
Posted by: Creativepool
Turner Prize-winning artist and craftsman Grayson Perry is one of the most recognisable figures on today's art scene. Perhaps due to gaps in my knowledge and certain preconceptions (or misconceptions), I had never really taken to him before dressing...
Posted by: Creativepool
In a world where even the mundane can be transformed into a captivating experience, Luisa Orlandi, New Business Director at Billion Dollar Boy, spearheaded a campaign that turned public toilets into a playful spectacle. Tasked with promoting SC...
Posted by: Creativepool Editorial
The first year of 2024 is almost over; a frightening thought. But before we lapse into February and all those well-meaning resolutions fall by the wayside, we still have a solid week left to reevaluate our careers. I jape, of course, as if you...
Posted by: Benjamin Hiorns
When needing to see a healthcare professional, we generally feel like we are in safer hands with a ‘specialist’ than our general practitioner. The term denotes expertise in a particular subject, and a high degree of skill. Simon Case,...
Posted by: Creativepool Editorial
This year, Creativepool celebrated 10 years of creative excellence with the eighth edition of the Creativepool Annual and handed out over 250 prizes at a lavish Annual Launch Party in the centre of London. Without the individuals, however, the...
Posted by: Benjamin Hiorns
French West Indies fruit juice company, Jus de Fruits Caraïbes, has partnered with creative technology studio Appetite Creative and world leading food processing and packaging company Tetra Pak, to build a fun and interactive connected packaging...
Posted by: Creativepool Editorial
