Displaying 1 - 36 of 687 results
Plus Two In this month's skills advice section, Erin Leuschke from Plus Two talks to us about using Adobe Flash in the offline world. Plus Two have 25 years experience in the strategic, creative and technical aspects of marketing...
Posted by: Creativepool
Recently, I've been hosting some copywriting seminars. And I'm delighted to say the participants have all been attentive, smart and enthusiastic.That's not always the case, however. So, if you're due to deliver a pitch, presentation or training...
Posted by: Magnus Shaw
Nintendo have never been ones to let a good idea die just because it failed once. In the mid 90s, the legendary Japanese gaming giant, fresh from the success of their iconic Gameboy, decided to piggyback on the wave on enthusiasm surrounding virtual...
Posted by: Benjamin Hiorns
Huw Thomas addressed a capacity crowd at the inaugural RunwaysUK Conference, 'Airport Infrastructure for a Future Britain'. The event was attended by Sir Howard Davies, head of the Government's Airports Commission, and moderated by Newsnight...
Posted by: Foster + Partners
Modern communication technologies have changed working life for marketing professionals. Many moons ago, before the advent of the World Wide Web, the only way to effectively engage with your clients was by setting up lengthy in-person meetings....
Posted by: Prezi
Last week I gave a presentation in Lincolnshire. It's been a while since I did this (give a presentation I mean, not visit Lincolnshire) and I realised I might be a little rusty. So the night before, I ran through a few 'golden rules' - just a mental...
Posted by: Creativepool
Is an agency deck the best way to sell your agency culture, ideas and services? Is the old PowerPoint presentation still a “crutch” agencies need or would it be better to ditch the deck in favour of a more interactive, informal...
Posted by: Lucy Snell
For most of us the days of creating our own portfolios from scratch are way behind us now (except if you're a developer), so make life as easy as possible for yourself by using portfolio builders, creative services and platforms that are designed for...
Posted by: Fabrik
Times have changed since the halcyon days of Mad Men. Many agencies are established enough that they rarely (if ever) need to go through the traditional pitching process. For smaller agencies, however, or for situations where a brand is the belle of...
Posted by: Benjamin Hiorns
OLIVER recently created a pan-London OOH campaign entitled “No pic, no vote” to raise awareness among young people of the need for photo ID to vote for the London Elections which took place on 2 May 2024. Led by a group of young...
Posted by: Creativepool Editorial
When we enjoy our work, and it's a part of who we are, it's harder to be mindful of sneaky burnout gremlins. So how can we make sure we look after our mental health when our creative minds never take a break? Creativity isn’t just a job we...
Posted by: We Are Tilt
The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...
Posted by: Creativepool Editorial
It's awards season. Right. Don't panic. If you don't know where to start, you're not alone. Winning awards isn't a walk in the park, yet all it takes is a pinch of dedication, care, planning and just about the right quality of work. With little more...
Posted by: Creativepool Editorial
Last night I was invited along to the Cannes Lions Official Launch at the rather swanky Mondrian London at Sea Containers. The room was filled with about 50 key members of the press from the usual suspects and a broadcast was streamed to about 500...
Posted by: Michael Tomes
Art Directors in advertising are responsible for what advertisements look like. They are involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised. They can be...
Posted by: Creativepool
Union Station’s Beaux-Arts facade was transformed into a canvas for a 3D projection mapping video that was the centerpiece for the iconic Kansas City building’s centennial celebration, entitled "The Monument Comes Alive." Bazillion...
Posted by: Bazillion Pictures
What happens when you do get an interview? How will you ensure your portfolio impresses your interviewer or client? Here are some tips that are essential in creating a great portfolio: 1. Keep it to an A3 size minimum Contrary to what your tutors...
Posted by: Creativepool
In today’s world, where visual content is increasingly important, professional graphic design can be a crucial factor in your business's success. If you’re planning to update your brand identity or completely rethink your visual...
Posted by: Taker | Maker
What’s your most memorable burger? We’re guessing one stands out. And, through clever event design, you can make your events just as memorable for attendees as that burger is for you. However, when it comes to delivering event...
Posted by: Sleek Events
In the highly competitive world of retail, the visual appeal of your store plays a crucial role in influencing buying decisions and attracting more visitors. Hiring a skilled retail designer is essential for creating a compelling and superior...
Posted by: Creativepool Editorial
The problem Today's market is more competitive than ever, and when teams come together to define their must-win strategy for a project, an essential part of this is often overlooked or left until the last minute when the pressure is on and time is...
Posted by: Wedidit Creative
Presenting was a massive area in which I sought to improve as an art director and one in which many art directors who I've mentored through the years have also looked to improve. Today, I'm dropping a video about it-one that explores shaking nerves,...
Posted by: Kevin Forister
“Am I being paid enough?” This is a question I ask myself daily. Of course, as a freelancer, I technically control my own salary but it’s still a nagging itch that tends to kick in at the most inopportune moments. Generally, just...
Posted by: Benjamin Hiorns
The executive creative director (or ECD) is the head honcho as far as the creative team is concerned. The person behind the curtain engineering the creative identity of a company and facilitating the adoption of that identity throughout all media...
Posted by: Creativepool
We are all designers. This is the sentence you will see at the end of this piece, a consideration that many teams fail to realise. Making creative projects requires going through a process. This process can be more or less specialised across the...
Posted by: Creativepool Editorial
We, humans, are visual creatures and tend to be attracted to "nice things". That is a well known fact and can be noticed in almost every part of our lives, no matter if it is cars, furniture or even a nice bottle of wine. We react to nice design and...
Posted by: Božo Kaurić
Let’s look at an all-too-familiar scenario. The deadline - which was already tight - got moved up. The brief that you’d agreed to got changed as their client added more aspects to it. But in the interests of professionalism you cut all...
Posted by: Ant O'Neill
Benk + Bo, the multifunctional space for creatives in Spitalfields, London, are bringing their Scandinavian design and aesthetic to the Workshop Zone at Connect: London on November 21 and 22. Join them for a cup of coffee and learn about how the...
Posted by: Creativepool
Robert Kendal, Managing Director of Yulio Technologies, on how we can apply what we know about the 2D world in VR and his own experiences with VR design. Finding yourself facing your first leap into VR? Don’t worry, you’ve got this. VR...
Posted by: Creativepool Editorial
Once upon a time there was a briefing with expectations, assets and a budget. The team met, brainstormed, scratched their heads , planned, created and finally the child was born. The presentation to the client was good - the powerpoint presentation...
Posted by: Andre Felix
Razorfish Reception 16.00-18.00 Monday 20 June Majestic Terrace East Cocktails and canapés will be on the menu directly following their main stage presentation. Samih Fadli is hosting the event, and will be on hand for discourse about how...
Posted by: Creativepool
Studio Output create design-savvy logo for the BBC Connected Studio BBC Connected Studio Idents Studio Output has redesigned the visual identity for the BBC Connected Studio, BBC’s digital research arm, in order to make it more...
Posted by: Creativepool Editorial
First Flower blooms in outer space! The orange zinnia plant, which is part of NASA's plant growth system on board the International Space Station, is finally flowering! The experiment began on November 16, 2015, when the zinnia's “Rooting...
Posted by: Benjamin Hiorns
Signalling the first signs of Christmas for Quality Street The First Signs of Christmas J. Walter Thompson London has teamed up with Quality Street to signal the real signs of Christmas by showering a street (and a cinema audience) with a blizzard...
Posted by: Creativepool Editorial
Fuseproject - Zolt Fuseproject has developed the branding and industrial design of the new Zolt Laptop Charger Plus, which claims to be the smallest and lightest charger on the market. Zolt (a division of US electronics product developers Avogy)...
Posted by: Creativepool Editorial
“Don't let change leave you behind," is the sage advice offered by The Institute of Communication Agencies (ICA) and Publicis Canada as they unveil a new theme (underlined by an updated logo and digital and print marketing campaign) to promote...
Posted by: Creativepool Editorial
