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I once worked with an Art Director who had just arrived in the UK from a stint at Leo Burnett in Venezuela. As well as alarming tales of armed guards outside his office, he told me this: when pitching, it was usual practice for the agencies involved...
Posted by: Creativepool
I had a go at being a creative director once. It didn't quite work out. All sorts of reasons why but the main one being that I was just 30 years old. Looking back that's probably too young to be in the hot seat. Although I knew how to come up with...
Posted by: Creativepool
We've all been there. The flip charts at the front of the room. The post-it-notes around the walls. The plate that once detained a packet of custard creams. The incessant doodling. The standing up and the sitting down. The glazed eyes staring into...
Posted by: Creativepool
Up until a month ago I'd never attended a networking group. In truth I didn't know much about them. I assumed that they were for geeks and braggers, for the totally incompetent and the mildly desperate, for people either short of friends or folk who...
Posted by: Creativepool
Being the product-loving and recession-conscious consumers that we are, we all want to get as much for our cash as we can. And in some ways, that even applies to giving to charity. People will admirably train themselves to death to run the London...
Posted by: Creativepool
Tell us what you do for a living and who you work for? Head of Design, Future Media and Technology at Channel 4 Television. What does that involve? I'm responsible for designing the Interface user experience on Channel 4's New Media platforms. I...
Posted by: Creativepool
Twitter can be a bear pit. As a repository for anything that crosses one's mind, it tends to attract rebuttals, rejections, replies and refutations like an old sweet attracts pocket fluff. However, with a bit of luck, a judicious following policy and...
Posted by: Creativepool
As you are no doubt well aware, copywriters are, of course, some of the brightest, kindest and most imaginative people walking this planet. Indeed, when God was busy spooning out the talent, he took a particular shine to the marketing wordsmith -...
Posted by: Creativepool
Ricardo Rizzo Motion Graphics/Video Designer "I'm Riccardo, a London based motion designer. My job is my passion... and was my childhood dream! I think there's nothing more i can add, starting from this statement." View Ricardo's Creativepool...
Posted by: Creativepool
Creativity has got to be one of the most important skills in the world today. Take a look at any recruitment ad in the corporate world and you’ll see how much the skill is in demand. Right now all kinds of companies are looking for...
Posted by: Creativepool
Last Sunday Facebook surprised the world. Without waiting for their market flotation later this week - and like a big shot investment banker casually ordering the 1900 Cristal Brut - the social network laid down $1b in cash and stock to acquire...
Posted by: Creativepool
Easter's a bit confusing, isn't it? I've managed to get my head around the crucifixion being on 'Good' Friday and Easter weekend falling on different dates every year - but now I find myself befuddled by the whole egg thing. Try as I might, I simply...
Posted by: Creativepool
As Facebook timeline is being pushed upon us more and more forcefully from the powers that be, you might want to stop and ponder the implications of opting to have your entire Facebook past accessible to all. Click on 2008 and photos of a stag night...
Posted by: Creativepool
I suppose when you create the most useful invention since the Corby Trouser Press, you have the right  to outsmart your audience. And the good people at Google certainly like to take advantage of their elevated position on the first day of the...
Posted by: Creativepool
From the moment the brief lands on the table and the creative team cast their eyes over the words 'TV Script' the salivating begins. Will this be the one? The one with the inexhaustible budget. The one that shouts 'GO BIG'. The one that doesn't...
Posted by: Creativepool
Like many other people, the first email to pop into my inbox each morning is from Groupon, offering me a wealth of hot stone massages, teeth whitening, stately home breaks and exotic cuisines for a fraction of their normal prices. I often sleepily...
Posted by: Creativepool
I'm not a classic early adopter. I don't queue outside Apple stores every time a plastic cover for the iPad is released, but I latch onto technology fairly quickly. I was online in the late nineties, had one of the first phase of free Spotify...
Posted by: Creativepool
In this month's article we will be looking at the grey area these days between front end design and development. Most of Source's clients have restructured their creative and tech departments forcing people to be able to design and build projects and...
Posted by: Creativepool
As the Olympics and the Jubilee draw closer there is an ever increasing sense of patriotism and British pride emulating from all around. The V&A are marking the event in their own intriguing way by staging a major exhibition entitled 'British Design...
Posted by: Creativepool
Mobile advertising has grown 132% in the first half of the year. The progression in the popularity of smartphones has led to mobile advertising revenues almost hitting £500 million in 2012. In the first 6 months of this year mobile advertising...
Posted by: Creativepool
In comparison with the tabloids, The Guardian uses television advertising sparingly. This may be a cost consideration, but actually ensures a rather pleasing impact when a spot does appear. In the past, the paper's TV efforts have been intriguing,...
Posted by: Creativepool
Tony Cullingham is principal of the famous Watford Creative Advertising course at West Herts College. The course at Watford is legendary and considered to be one of the very best in the UK. If you're trying to break into the business it is said that...
Posted by: Creativepool
Colette Alexandratos Illustrator and Vector Artist "I am a self motivated, open minded, creative and hardworking individual who can adapt to a variety of styles, from hand drawn illustrations, to vector based artwork by working as an individual and...
Posted by: Creativepool
Last year I wrote a piece and published it from Egypt while the population was engaged in an, ultimately successful, push to overthrow its president. Now I am back and writing this from Dahab, a town on the eastern coast of the Sinai peninsula where...
Posted by: Creativepool
Two bits of excellent news. First, there's a conference for copywriters and wordsmiths happening in Bournemouth on 18th May this year. And second, readers of the Creativepool blog can enjoy a special discount. The event has been pulled together by...
Posted by: Creativepool
Now Hollywood is the territory of bean counters rather than creative visionaries, we should be not at all surprised when Space Chimps 4 fails to live up to its, admittedly limited, promise. However, back in the mists of time, truly great movies were...
Posted by: Creativepool Violent. Rude. Sexist. Dangerous. And harmful to animals. Here's some top TV ads that have fallen foul of the authorities. Suicide Bomber. Volkswagen Here's an idea. How about we show a suicide bomber in an ad designed to show the VW Polo as a...
Posted by: Creativepool Magnus Shaw - writer, blogger and broadcaster www.magnusshaw.co.uk www.creativepool.co.uk/magnusshaw
Posted by: Creativepool
Last week The Guardian launched a major campaign to showcase what it terms ‘open journalism' and its multi-platform credentials. The storyline for the main ad, devised by BBH London and directed by Ringan splices the story of the The Three...
Posted by: Creativepool
I was a human rights worker, specialising in gender and conflict in West Africa, when my first book was published. The freelance life appealed to my sense of adventure, so I tendered in my resignation. Here, in no particular order, are the lessons...
Posted by: Creativepool
Years back it was said that creative people that chose to go freelance were either too old to be considered for full-time employment or simply not good enough to cut it in a top agency. In those days, I’m going back to the 80’s here, the...
Posted by: Creativepool
Jon Baker Photographer, Picture Researcher, Retoucher " Provide a high level photographic retouching service. My work has included Hair and beauty campaign's for Loreal and Wella Portraits of The Prince of Wales to accompany the Alan Titchmarsh...
Posted by: Creativepool
From YouTube, some of the finest female minds in the creative business provide us with a bit of insight into their working lives. Rosie Arnold It's all about enthusiasm and charm rather than being a tough...
Posted by: Creativepool
From YouTube, leading advertising creatives explain what they do, why they do it and what excites them. Bill Bernbach on Creative Qualities. 'The basis for persuasion is to understand what motivates a man' Brilliant stuff from the greatest...
Posted by: Creativepool
You’ve been working on a nightmare brief for the last four days. It’s been a dog and so far you’ve come up with zero. You’re staring out of your office window and slowly but surely the panic begins to set in. It’s...
Posted by: Creativepool
For decades brand marketeers have worked hard to draw a direct link between a product and the possibility of success with the opposite sex (they’ve rarely been brave enough to suggest a connection with same sex relationships outside specialist...
Posted by: Creativepool
