Displaying 1 - 36 of 5389 results
VCCPme - MacMillan Cancer Support Macmillan Cancer Support has announced the consolidation of their World’s Biggest Coffee Morning business into the VCCP Group, following a competitive pitch handled by creativebrief. VCCPme, the direct and...
Posted by: Creativepool Editorial
We all love biscuits, it can't be denied that a cup of tea wouldn't be the same without them, and there is no brand more synonymous with biscuits than McVitie's. Though McVitie's was first launched almost 200 years ago, the company merged with...
Posted by: Benjamin Hiorns
In a world where architecture can be weaponized against the most vulnerable, Gary Fawcett, Executive Creative Director at TBWAMCR, and his team decided it was time to take a stand. What began as a passion project turned into a powerful campaign...
Posted by: Creativepool Editorial
Those who attended Cannes Lions festival this year would have witnessed TikTok's impressive and engaging activations as it showed off, among other things, its new AI-generated avatars. There was little evidence of any concern about a proposed ban of...
Posted by: Vudoo
In the fast-paced world of social creativity, no two days are alike-especially for Katy Sumption, the dynamic Executive Creative Director at NewGen. From morning huddles with her innovative team to the exhilarating challenges of shaping the future of...
Posted by: Creativepool Editorial
Thanks to Charli XCX, you have probably heard the word ‘brat’ this summer. It’s been almost impossible to use social media without hearing ‘360’ - or ‘365’. If you’ve spent any time with a Gen Z-er,...
Posted by: Novagram
As a man who came of age in the 90s, my social media feed yesterday was overwhelmed by the news that, after 15 years apart, Oasis would be reforming for a set of gigs next year. On a personal level, Oasis was always anathema to me. As a awkward kid,...
Posted by: Benjamin Hiorns
This year, the Gong Awards, a prestigious local advertising competition in Singapore, decided to shake things up. Instead of the usual fanfare, they chose to pit ideas against each other in a literal fight for recognition. Leading the charge behind...
Posted by: Creativepool Editorial
A lot of people claim that being a freelancer equals freedom. And they're right. You have the option to work from anywhere in the world. Want to take a trip to Italy and not miss any of your work? No problem. Just bring your laptop with you. You are...
Posted by: Creativepool Partner
Is marketing a fun job, or are we just delivering noise, rendering us irrelevant? I often have my doubts if what we do really has impact. In the fast-paced world of modern marketing, we often find ourselves armed to the teeth with tools, strategies,...
Posted by: Marc Posch
Jewellery design is an art that combines creativity, technical skill, and a deep understanding of materials. Whether you’re a brand looking to create a new line or an individual seeking a custom piece, hiring the right jewellery designer is...
Posted by: Creativepool Editorial
In a rapidly shifting business landscape, the need for brands to adapt and evolve has never been more critical. Bulletproof, the world’s largest independent brand agency, recognized this imperative with their recent rebranding...
Posted by: Creativepool Editorial
In a world where sustainability campaigns often feel distant and impersonal, Anya Parakh, a Graphic Designer at Shape History, set out to change the narrative-literally. Tasked with inspiring North London residents to reduce their use of single-use...
Posted by: Creativepool Editorial
As a distinguished Design & Art Director, Mirna Pticek's work is a testament to the power of authenticity, where every project reflects a deep connection to place, culture, and identity. Whether crafting the visual identity of luxury hotels in...
Posted by: Creativepool Editorial
In today's digital age, the demand for creative professionals like digital artists is higher than ever. As businesses, brands, and content creators strive to stand out in an increasingly visual world, digital artists play a crucial role in shaping...
Posted by: Creativepool Editorial
AI has become a cornerstone of creative projects, whether we agree with it or not. Mastering the art of prompt writing, however, isn’t a skill that should be sneered at. Indeed, it can set you apart as a creator. Whether you're a designer,...
Posted by: Benjamin Hiorns
As the UK stands on the precipice of a potential political shift, with parliament set to return from recess in just a couple of short weeks with a brand-new government at the helm, the creative industries are poised to undergo transformative changes...
Posted by: Benjamin Hiorns
Hiring a sound designer is a crucial step in the creative process for any project that requires audio, whether it’s a film, video game, podcast, or advertisement. Sound design plays a vital role in shaping the audience's experience, making it...
Posted by: Creativepool Editorial
Making real, lasting change is not a solo endeavour. If we want to make the design industry represent the world around us, we need partnerships that bring together different perspectives and resources. So design advocacy organisation Where Are the...
Posted by: ustwo
In a world where even the mundane can be transformed into a captivating experience, Luisa Orlandi, New Business Director at Billion Dollar Boy, spearheaded a campaign that turned public toilets into a playful spectacle. Tasked with promoting SC...
Posted by: Creativepool Editorial
In the ever-evolving landscape of modern marketing, the line between internet culture and digital advertising has blurred to the point of near-indistinguishability. So, when a meme about US Senate candidate and potential Vice President JD Vance...
Posted by: Benjamin Hiorns
Rabatho Laka’s journey from a young cartoon enthusiast to an acclaimed Art Director at Machine, part of the prestigious Publicis Groupe, is nothing short of inspiring. With roots in Johannesburg and a creative process that blends maximal...
Posted by: Creativepool Editorial
A smell. A song. A box of cereal. A kid’s toy. Seemingly simple things can bring a rush of feel-good nostalgic memories to a person. These memories are powerful emotional connectors, and marketers know it. The power of nostalgia in marketing...
Posted by: Greg Zakowicz
In an era where the intersection of tradition and modernity often sparks heated debates, Tactical's CEO, Mike Khouri, leads the charge with a bold, thought-provoking campaign that fuses culture and technology. Born from conversations surrounding the...
Posted by: Creativepool Editorial
Wonderworks Communications, co-founded by Sarah Wildman-King and Miranda Hart, is a creative powerhouse dedicated exclusively to the drinks industry. From their humble beginnings in 2014, born out of a shared passion for premium drinks, to becoming a...
Posted by: Creativepool Editorial
With high engagement rates and their ability to “influence” culture, Mark McDermott, Partner at Amplify US, argues Creator Marketing should be in a league of its own. It wasn’t long ago that communicating to the advocates that...
Posted by: Amplify
Barbara Gibson is a Polish self-taught illustrator renowned for her expertise in digital collages. She co-owns Gibson Kochanek Studio and So Good Studio Ltd with her partner, Marta Kochanek. Her work has been featured in major publications such as...
Posted by: Creativepool Editorial
Creature London worked with Child Poverty Action Group, the leading charity campaigning for an end to child poverty in the UK, to launch its first above-the-line campaign. Child Poverty Action Group works on behalf of the more than 1 in 4 children...
Posted by: Creativepool Editorial
Climate collapse, biodiversity loss, rivers running with sewage…it’s hard not to feel anxious about the current state of the planet. Previous research, conducted in 10 countries across the world, found that 84% of young people are worried...
Posted by: 33Seconds
Remember those early, heady days of influencers? Brands were ecstatic at the prospect of a new avenue to market-a fresh, exciting way to engage with millennials and Gen Z. And it worked. Not only have influencers gained fame-attending the Met Gala or...
Posted by: Alex Hill
In the world of creative agencies, Wonderful stands apart with its unique blend of strategic thinking and imaginative execution. Founded in 2007 by Dan Maudhub, the agency has evolved from its roots in Maidstone, Kent to a fully remote operation with...
Posted by: Creativepool Editorial
Nissan aims to achieve carbon neutrality across its operations and product life cycles by 2050; its mission is to electrify every all-new vehicle offering in key markets by the early 2030s. A recent milestone saw Nissan become the inaugural...
Posted by: Creativepool Editorial
In this exclusive interview, we delve into the fascinating journey of talented freelance illustrator Daryl-Anne Leveton, based in Milnerton, who transitioned from a career in the printing industry to pursue their true passion for painting and...
Posted by: Creativepool Editorial
Artificial Intelligence (AI) has made tremendous strides over the past few years, evolving from a novel concept to a critical tool in various industries. In the creative sector, this rapid advancement has led to a significant transformation in how we...
Posted by: Benjamin Hiorns
Historically, advertising has often focused on reach, revenue, and creativity, but today, it is imperative to consider the environmental impact of every campaign. The shift towards sustainable advertising is not just a trend but a necessity, given...
Posted by: Benjamin Hiorns
In the vibrant world of advertising, where creativity meets technology, a remarkable project for Postobón, Colombia's leading beverage company, stands out. Tasked with creating a liquid identity for five distinctive brands-Colombiana,...
Posted by: Creativepool Editorial
