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Leaders

Newcastle Brown Ale goes satirical for the Super Bowl

Though Newcastle Brown Ale, the Heineken-owned British beer brand that is surprisingly popular across the pond, lack the finances to buy a national TV ad during the 2015 Super Bowl, they have struck upon an ingenious way in which to buy regional TV...

Posted by: Creativepool Editorial
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Leaders

Droga5 and Newcastle Brown Ale take top Facebook Studio Award

For the second year running the top distinction at the annual Facebook Studio Awards has gone to an advertising agency and brand combination, who used the social media platform as a base from which to launch a successful campaign. This year the...

Posted by: Benjamin Hiorns
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Workshop

Sparking the fires of creative revolution with Guerilla #CompanySpotlight

Gueriilla Communications is a creative integrated agency that enjoys what they do and like to have fun with the people they work with. The clue is very much in the name. To learn more about the defiantly northern agency, we spoke to James Allen,...

Posted by: Creativepool Editorial
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Inspiration

The funniest and most interesting AI-generated content of 2022

Loab has set the internet alight in recent months. The haunting, AI-generated woman isn’t the first piece of art created by artificial intelligence, but she might be the scariest. Supercomposite, the musician who ‘discovered’ her...

Posted by: Creativepool Editorial
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Inspiration

The kinetic visual compositions of VJ Jamie Shaw | #MemberSpotlight

Jamie Shaw is a freelance Motion Designer with a background in Fine Art, specifically abstract painting and drawing but his passion has always been in VJing. Working initially within the events industry, he developed a specialism in projection...

Posted by: Creativepool Editorial
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Workshop

Picking the bristles from Hedgehog Lab | #CompanySpotlight

Hedgehog Lab is a global digital product studio that partners with brands and enterprises to help them achieve their business goals using emerging technologies on the web, mobile and connected platforms. With over a decade’s experience in...

Posted by: Creativepool Editorial
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Industry

The best places to work in the UK as a creative

The creative industry continues to retain its reputation as a vibrant sector that has demonstrated immense fortitude against the ever-evolving challenges of the pandemic. But there is a reason why so many creatives continue to flock to the big cities...

Posted by: Creativepool Editorial
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Inspiration

How Wonderstuff reaches clients without pitching | #CompanySpotlight

Based in North East England, Wonderstuff is a wonderfully ambitious branding agency with a great heart, committed to making each client's journey unique. Wonderstuff does not pitch. The team has been expanding solely through referrals and word of...

Posted by: Creativepool Editorial
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Features

Legends of Design: Jonathan Ive

Sir Jonathan Paul Ive is one of those figures who will always be remembered for leaving an everlasting mark in the history of design, technology and creativity. Save for the late Steve Jobs, there is no one who had more relevance in the history of...

Posted by: Antonino Lupo
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Industry

Annual 2021: who will see your work this year?

Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....

Posted by: Creativepool Editorial
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Inspiration

Loving shots and stories with filmmaker Darren Statman

We love a good story. And film director Darren Statman has plenty to tell. It isn't every day that we get the chance to open a window into a creative professional's life, but with our Member Spotlights it does happen fairly often. What we love about...

Posted by: Creativepool Editorial
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Leaders

Leaders – Andrew Wilkie on challenging the status quo

There isn't a perfect formula for being an effective leader. But if there were one, we'd believe head of creativity and engagement at touch Andrew Wilkie cracked it a long time ago. A believer in humility, hunger for knowledge and constant...

Posted by: Creativepool Editorial
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Leaders

New COPA90 range celebrates 20 iconic moments in football

The new Premier League season is underway and while all the fresh replica kits look lovely on the players, they are more expensive than ever. The good news for today’s fashion-conscious football fan is that COPA90 has launched a nostalgic...

Posted by: Creativepool Editorial
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Leaders

New Blood winners predict the future of creativity

As one of the world’s largest student competitions, the D&AD New Blood Awards represent the best emerging creative talent from around the globe. Year on year, the winning work signals a promising, exciting future for our industry, so off the...

Posted by: D&AD
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Leaders

Account Wins of the Week

Getty Images - Pride in London Getty Images, a world leader in visual communication, has been appointed as an Official Media Partner of Pride in London, which will see it capture this year’s official celebrations and set up a legacy collection...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Visualsoft Leading e-commerce and digital agency, Visualsoft, has recruited 20 new employees as part of its ongoing growth strategy - with more on the way! The team expansion has taken place across its Stockton, Newcastle and Manchester offices, to...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Droga5 London Droga5 London has named Ashley Shack as Director of Talent - a new role at the agency. Shack, who is American, arrives from Wieden+Kennedy London, where she was the Creative and Design Recruiter. She joins the management team at Droga5...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Double Concentrate Double Concentrate, the Newcastle-based digital creative agency, has scored a hat-trick of new hires after adding industry veteran Gareth Howells to its team as part of an appointment triple. Howells was one of the founders of...

Posted by: Creativepool Editorial
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Leaders

Digital Leaders announce DL100 finalists

Digital Leaders, the global initiative for promoting effective, long-term digital transformation across government and industries, has today announced the finalists who make up the DL100 list for 2017 and opened the public vote. The independent list...

Posted by: Creativepool Editorial
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Leaders

Halifax and Kinetic take the Thunderbirds on a UK Tour

Halifax has collaborated with Greenhouse GroupM and the contextual advertising specialists at Kinetic to create a mobile-interactive Thunderbirds-themed game as part of a wider campaign to reach those people who aren’t ordinarily engaged with...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Ocean Outdoor - BBC Three/Hyundai (Piccadilly Lights) Hyundai has renewed its commitment to both Ocean Outdoor and the UK’s most iconic DOOH location, confirming that it will continue to maintain its presence on the iconic Piccadilly Lights...

Posted by: Creativepool Editorial
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Leaders

Virgin Trains launch innovative data-driven DOOH Campaign

Virgin Trains on the east coast is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages...

Posted by: Creativepool Editorial
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Inspiration

Design Trends 2017: Upcycling

The concepts of building something out of nothing and finding gold in somebody else's garbage are very much at the heart of a trend that could very well be seen as a euphemism for 2017 as a whole, given the widespread disappointment with the...

Posted by: Benjamin Hiorns
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Leaders

Finalists announced for the 2017 FDM Everywoman in Technology Awards

The finalists for the seventh annual FDM everywoman in Technology Awards, which celebrates women that are changing the face of technology in the UK, have been announced this week. From entrepreneurs and engineers driving the business agenda to...

Posted by: Creativepool Editorial
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Leaders

Top Account Wins of the Week

Fidelity International, a provider of world class investment solutions and retirement expertise, has selected MEC as its media agency following a pitch process. MEC, which won the business following a review handled through Oystercatchers, will...

Posted by: Creativepool Editorial

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