Displaying 73 - 108 of 7401 results

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Ribena Unlock Ribenary World With Interactive AR App

Ribena has partnered with J. Walter Thompson London, Brass and Diverse Interactive to create an interactive app called “Doodle Your World,” which allows users to literally ‘doodle’ on their surroundings, by using Ribenary characters that come...

Posted by: Creativepool Editorial
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Top Stories from SXSW 2017

The Infinity installation that immerses visitors in patterns of light Light projected into a mirrored room created seemingly infinite patterns in a remarkable installation by the Turkish artist Refik Anadol at this year's SXSW festival. For the...

Posted by: Creativepool Editorial
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#TechTuesday: Budweiser on Mars, Apple AR Glasses and other stories

Apple building AR technology that could “make it's way onto our bodies” A new report released yesterday claims that the mighty trend-setters at Apple are currently working on an augmented reality product, which would put it in direct...

Posted by: Benjamin Hiorns
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How brands are using: Geolocation Marketing

What do Pokémon GO, L’Oréal and McDonald's have in common? Lots as it happens - all three have very effectively harnessed the power of Geolocation services in their quest for market domination. If you’re a little hazy on what...

Posted by: Kate Lewin
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Direct-to-Consumer is challenging brands according to 2017 Warc Toolkit

Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer 'middleman' allows brands that...

Posted by: Creativepool Editorial
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How brands are using Chatbots

Discussions about chatbots have been doing the rounds for a while now, they're usually encased within a ‘will they/won’t they?' hit the mainstream-type discussion, in which marketers like to tell us we’re on the cusp of THE next big...

Posted by: Kate Lewin
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The Top Advertising Campaigns of 2016 from the Industry

Whilst 2016 has been something of a banner year for many horrible things, it's been business as usual in advertising, and business navigating new frontiers. One thing that appears to have come to the forefront this year is the coming together of...

Posted by: Benjamin Hiorns
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Samsung and Leo Burnett use AR to save lives with Pocket Patrol

In collaboration with Surf Life Saving Australia, Samsung Electronics Australia recently launched and piloted an Augmented Reality (AR) mobile app developed with Leo Burnett Sydney, which uses technology to help raise awareness of the number one...

Posted by: Creativepool Editorial
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Berlin Dispatch: This year's winners at The CICLOPE Festival of Craft

Unlike advertising festivals, CICLOPE Festival focuses on the art of execution, rather than of the ideas. Whether it’s a TV commercial, a mobile app or an interactive installation, CICLOPE believes a the finished result is as important as the...

Posted by: Kate Lewin
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Top 10 Hires of the Week

Southpaw Following a successful run of pitch wins, Southpaw has made a trio of new senior appointments in the past month, to help drive the next phase of their business strategy and growth plans. Joining the agency as a Senior Creative, Barney...

Posted by: Creativepool Editorial
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Top 10 Ads of the Week

Faster Horses - Somerset House Faster Horses and Somerset House, the centre for contemporary culture in the heart of London, have released a film to launch Somerset House Studios. Somerset House Studios is a new experimental workspace for artists,...

Posted by: Benjamin Hiorns
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Top 10 Hires of the Week

Karmarama Karmarama is further bolstering its creative department with the appointment of six new creatives and the promotion of Creative Director Dickie Connell to the new role of Deputy Executive Creative Director. Connell joined the agency five...

Posted by: Creativepool Editorial
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Rise of the Machines: Examining the robotic landscape in 2016

OK I'll level with you, that headline is more than a little clickbaity, as we're still decades away from an actual, potential robotic uprising. The last few years have seen a marked increase, however, in the use of robotics in not only manufacturing,...

Posted by: Benjamin Hiorns
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#TechTuesday: TV remotes for dogs to printing chocolate with XOCO

Facebook brings wireless internet to the developing world Hoping to establish itself as the social media network that cares, Facebook this week announced it is developing wireless internet access hardware and software that can be used in areas where...

Posted by: Creativepool Editorial
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Rebrand Roundup: From Pride to Popcorn

Bompas & Parr - Propercorn Institute of Flavour Bompas & Parr has designed popcorn brand Propercorn’s new month long pop-up, “Institute of Flavour.” Based in Soho, London, the pop-up features a popping room and kitchen where...

Posted by: Creativepool Editorial
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#TechTuesday: From subtle sex toys to philosophical search engines

Wisp is the wearable sex toy alternative Wan Tseng, a graduate of the Royal College of Art graduate, has designed a series of erotic devices that provide a subtle, sensation-focused alternative to traditional, more 'full-on' sex toys. The Wisp...

Posted by: Creativepool Editorial
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Cannes Lions 2016: Wednesday's Top Highlights

Before we begin discussing the fifth day of the 2016 Cannes Lions, if you want to keep track of all the award winners, you can keep checking the “Just Announced” page on the official Cannes Lions website for all award wins as and when...

Posted by: Creativepool Editorial
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Plume Labs set pollution patrolling pigeons free over London

Anyone who has ever spent any amount of time in London would struggle to ascertain where it got its nickname from, as “The Big Smoke” is one of the most heavily polluted major cities in Europe. One particularly green-fingered tech...

Posted by: Benjamin Hiorns
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Razorfish go for the feels with new Canon campaign

Razorfish has announced the launch of a multichannel communications campaign, influencer engagement and online film “Me and my bear” for the popular photograph sharing mobile application Lifecake, which was acquired by Canon earlier this...

Posted by: Creativepool Editorial
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Berlin Dispatch: Ciclope International Festival of Craft

For the last two years Berlin has been the home of CICLOPE Festival, the only international event fully dedicated to the craft of moving image. Since moving to the heart of Berlin’s über cool Mitte district in 2012, it has become THE place...

Posted by: Kate Lewin
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The Latest Highlights & Trends in Tech

The first VR musical instrument is backed by Abbey Road A virtual reality musical instrument has been developed that can potentially mimic thousands of instruments through a unique (and really rather clever) 3D sensor. The design of the boldly named...

Posted by: Creativepool Editorial
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Top 5 Account Wins of the Week

Ocean Outdoor - Team GB Team GB has revealed details of its exclusive content partnership with digital out of home owner Ocean as it unites the nation behind the team prior to Rio 2016. The deal will see Ocean turn the nation red, white and blue...

Posted by: Creativepool Editorial

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