Displaying 145 - 180 of 2691 results
Anyone that’s been working within the creative industries for any significant length of time will probably have a few horror stories to share when it comes to being on the receiving end of an unwarranted torrent of abuse. We don’t like to...
Posted by: Benjamin Hiorns
Misplaced romanticism is a common curse in popular culture. There’s the concept of the “troubled genius” creative that, for some, excuses some pretty reprehensible behaviour and puts a rose-coloured lens over mental illness....
Posted by: Benjamin Hiorns
The holiday season is upon us, and with it, the temptation to give in to end-of-year slump. If you were thinking about taking a break from freelance marketing until New Year’s, think again - a lot of other freelancers will be thinking exactly...
Posted by: Antonino Lupo
"As a creative, I've never had a female to learn from or look up to as an example of what was possible for my career." It's not uncommon to hear such stories from female leaders in the industry, even today. Though we are slowly getting there, we...
Posted by: Creativepool Editorial
Despite common perception, organisation and creativity don’t have to be mutually exclusive. But in creative agencies – where teams juggle multiple clients with constantly changing demands – forward planning and prioritisation can seem...
Posted by: Creativepool Editorial
Grant Hunter was recently promoted to Global Executive Creative Director for iris Worldwide and has been working for the agency from his base in London for 15 years now. A man with creativity in his bones, Grant is an incredibly insightful...
Posted by: Creativepool Editorial
January: Google lets users design their own phones Internet kingpins Google unveiled a new prototype this year for their modular smartphone, which will allow users to swap out components and essentially design their own phones. The phone will work...
Posted by: Creativepool Editorial
Every year, as Q4 draws to a close, we scan the luxury futurescape for up-and-coming markets and macro trends that we believe expose the crucial spaces top brands need to innovate within over the coming year and well into the PCE (post-COVID era). A...
Posted by: Matter Of Form
VCCP - Britvic J2O J2O, the iconic adult soft drink made by Britvic, is on a mission to help people make the most of any social occasion in its latest, multi-million-pound campaign by VCCP, with the help of a colourful cockney alpaca named Mojo. As...
Posted by: Creativepool Editorial
Raconteur A women-led tour de force is in full swing, as Marissa Puget and Olia Ougrik take the mantle of ownership of Raconteur, the Los Angeles and Paris-based consultancy known for their creative storytelling approach to publicity, marketing, and...
Posted by: Creativepool Editorial
Somesuch Alex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...
Posted by: Creativepool Editorial
It's hard to say 2020 was a simple year for mental health - and, well, health in general. Even in this climate, charities and fundraisers have been hard at work to improve health all across the globe, beyond the damages that COVID-19 was already...
Posted by: Creativepool Editorial
Slimming company Weight Watchers has rebranded as WW with a renewed focus on wellness and health, rather than weight loss. While the change represents an evolution of thinking at the company, the fact that the heritage letters have been retained has...
Posted by: Creativepool Editorial
By Lucie Pearce, Head of Marketing at fifty.io With the narrative of veganism changing over the last decade, plant-based diets are no longer solely the purview of vegans, as the ‘vegan-curious’ and ‘flexitarians’ continue to...
Posted by: Creativepool Editorial
Dentsu Aegis Network Dentsu Aegis Network has hired Victoria Milligan as Marketing & Communications Director for Media Brands, UK & Ireland. In the new role, Victoria will co-ordinate the marketing and communications of Dentsu Aegis Network media...
Posted by: Creativepool Editorial
Interbrand, the world's leading brand consultancy, has launched its 2023 Breakthrough Brands report which names the top 30 innovative brands that are emerging to disrupt the global landscape. The report includes OpenAI, the company behind ChatGPT,...
Posted by: Creativepool Editorial
Millennials seem like a complicated generation through and through. They keep rewriting the way our society works and that can be confusing and tough for the people trying to retain Millenials in the office and give them work. Suddenly, cubicles...
Posted by: Liam Smith
We’re stronger together. This might be a tired adage, but it rings particularly true in the post-COVID age of digital transformation, when we’ve all been siloed off into our home offices. Collaboration has long been the cornerstone of the...
Posted by: Benjamin Hiorns
Self-hypnosis app reveri has launched a new brand identity crafted by Mother Design to mark its entry into the UK health-tech category. Reveri was co-founded by world-leading psychiatrist Dr. David Spiegel, and Silicon Valley investor and technology...
Posted by: Creativepool Editorial
Ryan Michlitsch is a San Francisco-based Creative Director working at Hook. Skilled in design, user experience, art direction, UI, branding, team building and leadership, he’s worked at ad agencies from the Midwest to the West Coast. Over the...
Posted by: Creativepool Editorial
Inclusive design is on the rise in the baby care sector. People want to see a brand that not only embraces natural and organic products but one that accounts for every background and is relatable to all. The focal point should not just be a...
Posted by: Creativepool Editorial
The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 11 March, the unified 2022 SXSW Conference will introduce what's next in the worlds of film, culture, music, and technology, providing rich opportunities for...
Posted by: The Darnell Works Agency
There is an untapped opportunity for brands, advertisers and marketers around the world right now: connecting with an audience that is still much wary of 'getting back out there' and to their old lives. We've been living in a much more closed-up...
Posted by: Creativepool Editorial
Mixteca is a non-for-profit organisation providing essential services to Latinx immigrant communities in Brooklyn, NY. The support Mixteca provides to those communities ranges from mental health to adult education, immigrant rights services and more...
Posted by: Creativepool Editorial
To say 2020 was an eventful start to the decade would be a tremendous understatement. We've seen the industry come together even while apart, as a pandemic brought about one of the biggest social crises in the history of humanity and protests for...
Posted by: Antonino Lupo
The conversation around controversial and taboo sectors is changing. Topics that used to be hard to tackle even ten years ago are now out and in the open, which opens up a whole new world of possibilities for marketers and brands. It does, of course,...
Posted by: Creativepool Editorial
Pandemic. Lockdown. Quarantine. All concepts which most of us could have reasonably hoped we would never experience. And yet here we are entering another week of Zoom calls, home schooling, and … is it too early to have a glass of wine...
Posted by: Richard Holman
As we settle into the new year (nay, the new decade), Adobe has once again opened the doors to its Creative Residency programme for aspiring creatives hoping to turn their passion into a profession. The Creative Residency is an annual, year-long...
Posted by: Benjamin Hiorns
isobel - Kelly's of Cornwall Top ice-cream brand, Kelly’s of Cornwall, returns to our screens with a new TV ad spoken entirely in Cornish. The quirky ad, by creative agency isobel, aims to show that there’s a Kelly’s flavour for...
Posted by: Creativepool Editorial
The Good Co posits itself as “one of the world’s leading positive content platforms,” and sets itself apart in an industry primarily focused on the negative by focusing specifically on content that reflects and shares a positive...
Posted by: Benjamin Hiorns
East London charity, Shoreditch Trust, and local content marketing agency, the tree, are finding new ways to engage young people in the area. They have developed a targeted creative workshop, encouraging young people to explore new ways to think...
Posted by: Creativepool Editorial
Usually we would have included this PSA as part of our Ads of the Week piece, but this work was so powerful and so well put together that we thought it deserved a deeper examination. This is a spot that has been gathering quite a lot of attention on...
Posted by: Creativepool Editorial
Anyone who has ever said, or even intimated that the London ad scene isn’t competitive should have their illusions shattered by a football tournament due to take place later this afternoon. 26 agencies and 182 players are competing in an...
Posted by: Creativepool Editorial
It doesn't take an advertising campaign to convince me that beer is beautiful, but that doesn't mean I don't appreciate the effort here. Carlsberg isn't exactly my brand (I'm more of an ale man myself), but it's hard to argue against their creative...
Posted by: Benjamin Hiorns
This week, we sit down with Josh Harris, Managing Director of the London-based creative agency Neverland. Born from a serendipitous conversation at the school gates, Neverland was founded over the disconnect between brand strategy and creativity in...
Posted by: Creativepool Editorial
If you’re reading this as a freelancer, let me ask you bluntly - how many times have you got into an argument with your significant other while on holiday because you “just can’t ignore” that email or that phone call? For me,...
Posted by: Benjamin Hiorns
