Displaying 1 - 36 of 55 results
Traditionally, Super Bowl ads give brands and agencies alike an excuse to blow their budgets on big names in order to build hype and (more recently) social media buzz. Whilst many advertisers such as Anheuser-Busch (arguably the biggest single...
Posted by: Benjamin Hiorns
"As a creative, I've never had a female to learn from or look up to as an example of what was possible for my career." It's not uncommon to hear such stories from female leaders in the industry, even today. Though we are slowly getting there, we...
Posted by: Creativepool Editorial
The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...
Posted by: Creativepool Editorial
To us men, sitting at a desk and sipping hot drinks from our favourite mug, this pandemic sure felt a bit strange. No more taking the Tube to go to work, no more spending huge chunks of our day to commute and so on. So much time saved. Most...
Posted by: Antonino Lupo
With Cannes Lions 2017 on the horizon, YouTube has today released their special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. Please note that this is purely for fun, given that...
Posted by: Creativepool Editorial
David&Goliath - KIA Kia is wasting no time in teasing its Super Bowl ad this year. After releasing two short teaser spots last week, the automaker has now released another teaser spot starring its celebrity spokesperson, Melissa McCarthy. The latest...
Posted by: Creativepool Editorial
Leo Burnett - McDonald's McDelivery McDonald's has handed its £77m global advertising account for the new McDelivery home-ordering service to Leo Burnett London after a pitch involving roster agencies. McDelivery has now begun testing in the...
Posted by: Creativepool Editorial
It’s ironic how closed the creative industry is historically renowned to be. It applies to several sectors, from advertising to publishing. Entry level roles are the most coveted for and, for this reason, quite often the most difficult to...
Posted by: Antonino Lupo
Ogilvy & Mather Asia Pacific Andy Annett has been appointed as managing director of TODAY Ogilvy & Mather Myanmar. Based in Yangon, Annett will lead efforts to develop the agency’s social and digital offering, expand its creative...
Posted by: Creativepool Editorial
AKQA Resh Sidhu has returned to AKQA as Creative Director. Based at the NYC studio after two years at digital and visual effects company Framestore, Resh will join the AKQA New York Leadership Team. Resh is one of the most respected names in Virtual...
Posted by: Creativepool Editorial
The OLIVER Group The OLIVER Group has announced three new senior promotions with immediate effect as it expands its unique experience planning discipline: Mark Bell to chief experience officer for OLIVER Group, and John Gibbard and Roz Thomas to...
Posted by: Creativepool Editorial
As one of the global economic hubs and one of the key cities in America, New York City was hit rather hard by the Covid pandemic. Yet the resilience of New Yorkers is legendary and the city folks have always been ready to rebuild on the ashes of a...
Posted by: Creativepool Editorial
One of the world's leading luxury cognacs announced yesterday the launch of its newest campaign: Exceptional Journey. Inspired by the rich legacy and heritage of the iconic Courvoisier cognac house, the Exceptional Journey campaign celebrates the...
Posted by: Creativepool
To celebrate World Menopause Day this year (October 18th), Dark Horses rallied a group of comedians, personalities, and one globally super famous rocker, in support of non-profit organisation Menopause Mandate. The lack of education and support for...
Posted by: Creativepool Editorial
9 out of 10 men believe that men and women should take time out to care for their family, whereas only 2% of parents take this up. The Shared Parental Leave policy introduced by the Government is complicated and often only offers men statutory pay,...
Posted by: Benjamin Hiorns
Strategic use of trailers and subtitles, sometimes individually, sometimes combined, sometimes not at all, can significantly increase views, completion of and or engagement in long-form video content on social media, according to research presented...
Posted by: Creativepool Editorial
Tesco Mobile recently released the second film of the It Pays to be Connected campaign with BBH, Parent Posse. In the second film of three, Mum Flora describes what it’s like to be on a group chat with other parents, which she joined 8 years...
Posted by: Creativepool Editorial
If sarcasm is the lowest form of with then parody surely can’t be fair behind. Parody is a well-tried and tested form of humour used in everything from comedy sketch shows to major motion pictures. It’s an artistic form in and of itself,...
Posted by: Benjamin Hiorns
When it comes to branding, there can be few tasks as daunting (besides perhaps being asked to brand a whole country) as being asked to brand a city. Branding a city is no longer limited to creating logos and slogans; it has evolved into a strategic...
Posted by: Benjamin Hiorns
An Post, Ireland’s national postal service, launched a magical new creative campaign this year to demonstrates the importance of sending love to your nearest and dearest this Christmas. Taking inspiration from ‘The Wonderful Wizard of...
Posted by: Creativepool Editorial
After two years of lockdowns and entering an unprecedented cost of living crisis, it’s time to make suicide prevention a national priority again, to make the conversation inescapable, ensure action, and prevent suicide. “The Last...
Posted by: Creativepool Editorial
The eight-episode Max Original limited series “The Staircase” debuted Thursday, May 5 on HBO Max. Inspired by a true story, “The Staircase” explores the life of Michael Peterson (Colin Firth), his sprawling North Carolina...
Posted by: The Darnell Works Agency
The Design in Motion (DEMO) Festival will take over the Netherlands' largest train station, Amsterdam Centraal for 24 hours this week by showcasing some of the best work in the space on 7 November. The city's biggest public transport spot welcomes...
Posted by: Creativepool Editorial
Proximity London adds Tan Proximity London has hired Ben Tan (above) as head of strategy to lead and oversee the growing department. With more than 20 years of industry experience, Tan joins from BBD Perfect Storm where he was executive planning...
Posted by: Creativepool Editorial
Virgin Atlantic/Aviation American Gin - Announcement Virgin Atlantic founder Sir Richard Branson and Deadpool actor Ryan Reynolds have teamed up to promote the fact that the former’s planes will soon serve the latter’s gin. However, the...
Posted by: Creativepool
This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...
Posted by: Benjamin Hiorns
Droga5 - MINI Electric Droga5 London has been appointed to MINI Electric’s global advertising account, following a five-way competitive pitch organised by The Observatory GE. The agency has been briefed on a three-year assignment to develop a...
Posted by: Creativepool Editorial
St Patrick's Day activations are actually a little thin on the ground this year, but one that caught my eye (perhaps due in no small part to my personal fondness of the brand) was Jameson Whiskey, who are celebrating the launch of their very...
Posted by: Benjamin Hiorns
Mondelez’s Oreo cookie brand has rolled out a rather ambitious (at least in terms of concept) mobile game that allows fans of the chocolate snack to launch Oreos into space and watch them fall into glasses of milk all over the world. The idea...
Posted by: Creativepool Editorial
TMW Unlimited - Impulse Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand's “Live Life on Impulse” personality. Impulse challenged...
Posted by: Benjamin Hiorns
News UK will this evening launch the first ever TV ad for its new digital betting and gaming platform, Sun Bets. The 60” TV commercial is a noisy, disruptive, confident celebration of football culture, emphasising the friendship, fun and...
Posted by: Creativepool Editorial
The 63rd Cannes Lions International Festival of Creativity officially threw open the doors of the Palais des Festivals on Saturday (June 18), delivering its largest ever content programme, alongside some exciting new initiatives for attendees. Lions...
Posted by: Creativepool Editorial
Whilst our very own John Boyega might have sky-rocketed from obscurity to become one of the most famous faces on the planet thanks to his starring role in Star Wars: The Force Awakens, it would appear he's not yet above low-level voice-over work....
Posted by: Creativepool Editorial
Grey London launched the inaugural Irish editions of The Times & The Sunday Times this week with a campaign comprising brand and product TV ads, print and radio advertising, in a move following a failed legal bid by the Irish Times to stop News UK...
Posted by: Creativepool Editorial
“Deepen the Bond”, featuring Martin and Roman Kemp, is the new Father’s Day campaign created by Iris, the global creative innovation network. The social campaign brings to life Jack Daniel’s’ new Bonded whiskey by...
Posted by: Creativepool Editorial
Yext describes itself as “the Answers company that’s on a mission to empower every company in the world to provide authoritative answers to every question about their organisation.” It achieves this by using AI to collect and...
Posted by: Creativepool Editorial
