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Leaders

How to grow a beard of bees

M&C Saatchi has teamed up with director Matthew Swanson from Epoch Films, and design and visual effects agency Timber to create a (literally) buzz-worthy spot for the San Diego Zoo. The spot, entitled (rather aptly) “Bees,” is a...

Posted by: Benjamin Hiorns
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Features

Legends of Advertising: Mary Wells Lawrence | #HistoryMonth

Last history month, we highlighted Sir Martin Sorrell as our 2021 “legend of advertising.” A divisive figure still operating from the sidelines after stepping down from WPP in 2018, Sorrell is very much the kind of person most people...

Posted by: Benjamin Hiorns
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Inspiration

The agency founder who became her own client #BehindTheBrand

Sister Mary, a new strategic design agency founded by Leigh Chandler, has unveiled the design for a limited-edition run of intricately designed votive candles. The client? Leigh herself. Leigh, whose 20 year career has seen her design for major...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week: Super Bowl Special

David&Goliath - KIA Kia is wasting no time in teasing its Super Bowl ad this year. After releasing two short teaser spots last week, the automaker has now released another teaser spot starring its celebrity spokesperson, Melissa McCarthy. The latest...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Droga5 Droga5 has announced its new head of Data Strategy, Andrew Tully. His position is effective immediately, reporting into Global Chief Strategy Officer, Jonny Bauer. Tully will work across all accounts at Droga5. Prior to joining Droga5, Tully...

Posted by: Creativepool Editorial
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Leaders

Shhhh. What did the Twitter Silence achieve?

Today I learned an inquest has been opened into the death of a young girl, bullied to suicide by users of social media. This dreadful story adds a terrible darkness to the storm surrounding the abusive use of the internet. And, as happened with...

Posted by: Magnus Shaw
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Leaders

Influencer marketing success comes with a multi-platform approach

It is tempting to adopt a siloed approach to marketing and brand communications, especially when dealing with an audience you don't interact with daily. In a way, social media platforms are like boxes, containers of the audience segment your brand...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: BBDO

Maltesers & AMV BBDO win Channel 4's £1 million Superhumans Wanted Prize Channel 4 has announced that Maltesers and AMV BBDO have won £1 million of the broadcaster’s commercial airtime, staked as part of its Superhumans Wanted...

Posted by: Creativepool Editorial
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Industry

The Deep Dive Report: Rights Here, Right Now

Celebrity sells. It’s a marketing device that can be traced back to the 1760s when Josiah Wedgewood used Royal endorsements to create an aura around his pottery and make the Wedgewood name famous. Later, author Mark Twain licensed his name to...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2015: Day 2 Instagram Highlights

So, today’s round up is all about celeb power, tech stars and some of the Cannes Lion’s winners who’ve made their mark. We’ve even thrown in some nice views too. If you're out an about in Cannes and want to get your photo...

Posted by: Creativepool Editorial
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Leaders

King's Cross asks the public for a little help

The King's Cross area of central London is currently in the midst of an incredible redevelopment that is seeing the area known for heavy industrial use for over 150 years being transformed into a vibrant new city quarter with new homes, shopping,...

Posted by: Benjamin Hiorns
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Leaders

London skyline set to get hammy

I don't know about you, but I for one have always thought that if there was one thing the London skyline needed, it was another building shaped like a foodstuff. Well, it would appear my prayers have been answered, as after a six-year hiatus, the...

Posted by: Benjamin Hiorns
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Features

Twist and shout. How a town gained a brand from a happy accident.

To create a brand for a new building is to take on one of the most challenging projects in the industry. Once the brick dust has settled and the scaffolding rolled away, there's a need to create an identity and personality for a new development....

Posted by: Creativepool
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Industry

How to create an AI film

Anxious about artificial intelligence changing everything? Not us... Not much. After a year of experimentation and embracing the new, it's time to celebrate the debut of our first real-world-client-commissioned-AI film for The IVF Network which came...

Posted by: We Are Tilt
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Leaders

Creative Opinions on The Oscars 2017: A Social Media Monopoly?

The Oscars are, whilst almost as large a televisual draw as that 'other' big event in February, largely free from the burden of expectation when it comes to advertising. The fact is that nobody really talks about the ad breaks of the Academy Awards,...

Posted by: Benjamin Hiorns
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Leaders

Grey London create the SmartMat for cheating partners

Whilst this might have been a controversial stance a few years ago, television has (in my opinion) long since overtaken cinema as the platform from which today's most exciting and forward-thinking creative minds are telling their visual stories. From...

Posted by: Benjamin Hiorns
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Leaders

Cannes Lions 2016 top speaking sessions to get ahead

There's lots to enjoy and soak up at the Cannes Lions festival, so much so that it can all be a little overwhelming. This is especially true when it comes to the various talks happening throughout the week. Here, we've collected a few of the more...

Posted by: Creativepool
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Leaders

adam&eveDDB and Harvey Nichols strip Jeremy Corbyn down to his pants

We appear to be living through an age of divisive political figures. Whether that's down to the prevalence of media coverage in 2016 or the fact that simply people are bored of the “Same old suits” is open for debate, but wherever you...

Posted by: Creativepool Editorial
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Inspiration

Agency Cribs Episode 3: Off to Bankside at Cheil London

In the latest episode of Agency Cribs, we offer a peek into the beating heart of Cheil London, the London-based agency that is part of an international network offering its clients “ideas that move” across channels, across devices, and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Frequency540 Independent digital marketing agency Frequency540 (FQ540) has hired award-winning creative talent Suzanne Michaels to oversee its creative department. Michaels will be responsible for driving the creative vision for all of...

Posted by: Creativepool Editorial
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Leaders

Agency Cribs Episode 2: Heading to Camden with jones knowles ritchie

In the second sneak peek behind the curtains of adland’s biggest, best and brightest shops, we offer you an insightful look into the day-to-day operations of jones knowles ritchie, an award-winning global design agency based right in the heart...

Posted by: Creativepool
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Leaders

Scarlet Winter transforms The Mill's London studio into a Ski Lodge

For the Christmas period this year, the Mill’s London studio has been transformed into an Après Ski Lodge complete with snow, wood burning stoves, log piles, Christmas trees and (naturally) skis thanks to set designer and prop maker,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Digitas LBi DigitasLBi has promoted creative strategy director Nic Howell to the role of head of creative strategy. The promotion follows the announcement that former DigitasLBi creative strategy head Ed Beard is to become chief strategy officer at...

Posted by: Creativepool Editorial
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Leaders

Etsy's Manmade: Celebrating men who make

This weekend, renowned online marketplace Etsy teamed up with Crafty Fox Market and Mr Wingate to create Manmade: a celebration of “men who make.” Mr Wingate, a self-proclaimed “maker” who designs and sell his own homeware...

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Leaders

Does two mouths mean twice the flavour?

VCCP recently unveiled a new international campaign promoting the 13th annual International Summit of Gastronomy, Madrid Fusión food festival. The festival, which is the largest of its kind in the world, was held earlier this month in the Spanish...

Posted by: Creativepool Editorial
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Leaders

How a hip hotel failed spectacularly

I'm not a hipster. That particular role is denied to me thanks to my great age, and my inability to grow a thick bushy beard. But that doesn't mean I can't have a little taste of the hipster world. So last weekend, I headed for the achingly...

Posted by: Magnus Shaw

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