Displaying 145 - 180 of 5653 results
Did you know that 46% of consumers in the US only buy from businesses they can trust? Only after they do research and read reviews to get familiar with the company do they consider buying. The first step in all this is finding out about your brand....
Posted by: Alina Tytarenko
All entrepreneurs, more or less local business owners and young startup creators want to understand how to do corporate social media marketing. Because thanks to this combination of ideas, contents, strategies and interactions you can obtain concrete...
Posted by: Si3 Digital
The content marketing landscape is continuously transforming; since the digital revolution, the way we generate and consume content is evolving almost daily. The pandemic has also been a strong influence in recent years, advancing our interactions in...
Posted by: Creativepool Editorial
New Stance is a creative-first social and influencer marketing agency, specialising in the lifestyle, entertainment, and sports sectors that uses a strategic and data-led approach. This approach has resulted in highly successful campaigns for global...
Posted by: Creativepool Editorial
UK businesses have been warned to look out for ten red flags when engaging with a digital marketing consultancy, such as guaranteed results, lack of transparency, a focus on vanity metrics and more. Despite current economic challenges, the first...
Posted by: outbloom
Gillian McCurdy, Head of School of Digital Marketing and Narinder Singh, Senior Lecturer in Digital Marketing at Arden University discuss the long-term changes to marketing in the post pandemic world. Here, they outline how the huge jump in digital...
Posted by: Creativepool Editorial
Some of the biggest, most recognisable brands across the world owe their success to the fact that they’ve nailed their global marketing strategy. Brands like Airbnb and Coca-Cola are known for their almost universal messages, whether...
Posted by: Creativepool Editorial
Keith Foggan, Founder of social agency System, on what 2024 has in store for us across social media and digital marketing. Although many people think that influencer marketing is a relatively new phenomenon, borne out of the social media boom,...
Posted by: Benjamin Hiorns
A powerful marketing strategy is key to a successful business. This connects corporations and customers, both in person and online. But how do you know which strategy is right for your company? Here, Washington Direct Mail explores some of the main...
Posted by: Creativepool Editorial
It's easy to imagine how hard small and medium enterprises (SMEs) are struggling during this global pandemic situation. Government programmes may have neglected you or you may have fallen through the cracks of a flawed emergency initiative. Either...
Posted by: Creativepool Editorial
If the recent global super-fame afforded “Hawk Tuah” girl Hailey Welch is any indication, viral success is a phenomenon that isn’t going anywhere anytime soon. It’s become a cornerstone not only of popular culture but of...
Posted by: Benjamin Hiorns
Keith Foggan, founder of creative social agency System, shares his thoughts on the rise of surrealist marketing. What drives these campaigns? Is it simply fitting for this era of escapism, or does it speak to a larger issue that brands are struggling...
Posted by: Creativepool Editorial
Videos and personalisation are 2 must have items in any digital marketer's arsenal. Customers now expect a personalised experience and consciously align their brand loyalty with the extent to which they feel 'known' and valued by a brand. PR and...
Posted by: Lobster
The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...
Posted by: Shutterstock
The Global Marketing Summit, which opened on Saturday, November 21, at Shahid Baheshti University International Conference Centre, brought together prominent and seasoned executives from across the world as well as hundreds of top marketing managers...
Posted by: Creativepool Editorial
With the end of 2019 imminent, the conversations around what the marketing industry can expect in the coming year are well underway. Technology is expanding and developing at a rapid pace, and marketing is no exception. In the past year, we have...
Posted by: Creativepool Editorial
ChatGPT has become the biggest buzzword of the year. And for great reason - generative AI presents a challenge and opportunity on a scale that may eclipse the rise of the internet itself. Digital marketers, due to their increasingly fast-paced and...
Posted by: Creativepool Editorial
In the dynamic landscape of tech startups, content marketing emerges as a powerful tool for establishing brand presence, attracting customers, and driving growth. This article explores how startups can leverage content marketing strategies...
Posted by: Taker | Maker
In the media world, not a week goes by without an article or discussion on the waning appeal of traditional media and the consequent flow of ad money to digital. But let’s set that aside for a minute because the bigger battle right now is between...
Posted by: VAMP
Be sure to personalise your emails! Data: Collect, analyse, optimise, repeat! Video content and podcasts are IN! Feel like you’ve heard this all before? You’re not alone. Over the past few years, the usual suspects in marketing trends...
Posted by: Creativepool Editorial
Traditionally, rental properties have been marketed through bricks-and-mortar stores or “For Rent” signs. But that has all changed dramatically since the invention of the internet as the global world has moved online. Marketing a local...
Posted by: Creativepool Partner
As the coronavirus crisis continues to hit cash flows, force redundancies and cause disruption to normal business operations, thousands of companies across the UK are currently operating on reduced marketing budgets. Though putting marketing...
Posted by: Creativepool
As the topic of Artificial Intelligence (AI) has taken over discussions from Parliament to Cannes Lions and beyond, industries across the world have begun to implement the technology into both their everyday processes and future plans. The greatest...
Posted by: Creativepool Editorial
The Game Marketing Awards (GMA) is the first and only US program to honour the top creative work produced by and for the video game marketing community. This week, it announced the finalists for its 10th annual program after receiving a record high...
Posted by: Creativepool Editorial
Are you ready for the AI take over? Depending on what you read, the robots are either on their way to take our jobs, or they’re already here. Delivery drivers, telemarketers, the Taxman - no one is safe. Apart from content and creativity...
Posted by: Lobster
No sector will come out of COVID-19 unscathed. From production to freelance design, every creative in the industry has likely been forced to reinvent during the pandemic. This includes marketing. Whether it is a larger focus on upskilling and...
Posted by: Creativepool Editorial
The popularity of digital video content is undeniable. Facebook, YouTube, Instagram and TikTok, all heavily video-based, are among the top social media platforms. For many young audiences, these platforms, along with a host of streaming services, are...
Posted by: Taker | Maker
Digital marketing is constantly evolving, and with the new year bringing many more advancements, you must be aware of the changes we expect to see this year. Here, Marc Swann, Search Director at Glass Digital discusses the top digital marketing...
Posted by: Creativepool Editorial
In many B2B organisations, the revenue stream is owned by the sales department. This leaves the sales team on the front lines using content the marketing team has created to close deals and engage prospects. However, more often than not, the content...
Posted by: Creativepool Editorial
There’s a lot of buzz and excitement around the combination of digital marketing and web scraping. Data has always been the driving force behind marketing strategies, so the arrival of something that can gather external data was always going to...
Posted by: Creativepool Editorial
Influencer marketing is on the rise, as influencers prove to be one of the most effective marketing tools in the era of social media. These inspiring social figures can attract hundreds of thousands of followers, bringing a wide array of benefits to...
Posted by: Creativepool Editorial
For many businesses, the purse strings have never been tighter. Not only did the pandemic squeeze budgets, but the subsequent cost-of-living crisis which many are now enduring - including rising energy prices, growing wages, and inflationary...
Posted by: Creativepool Editorial
Panellists and presenters at the B2B Marketing Expo shared a wealth of insight to light the way for fellow marketers through the economic gloom. LEAP Marketing Manager Jen Reznick attended the event and shares her key takeaways. Marketing priorities...
Posted by: LEAP
With an overabundance of noise reaching out to customers every day, marketing needs to be relevant and aim for quality to stand out among the sea of competitors. Which can only be done by improving customer experience across all platforms. However...
Posted by: Creativepool Editorial
In a multiscreen world, it’s safe to say marketers have their work cut out for them. Capturing and keeping consumers’ notoriously short attention spans is hard enough, but that attention is now becoming increasingly split. Multi-screening has...
Posted by: Creativepool Editorial
By Stephen Whyte, CEO, Posterscope The use of location in targeting marketing communication is not a new phenomenon but, fuelled by the explosion of mobile devices and the data trails they leave, it has become a significantly more effective tool in...
Posted by: Posterscope
