Displaying 109 - 144 of 3523 results
Let's replace the always-on content approach with one where you don't say anything unless it's meaningful and backs the brand purpose. Specsavers won plaudits for a quick witted and relevant response to the mix-up while Snickers’ got in there...
Posted by: Southpaw
Copa90, the world's largest independent football business and definitive youth football brand, has launched an innovative new ad product that allows brands to buy into the company's audience share. Copa90 has more than 12 million subscribers globally...
Posted by: Creativepool Editorial
The 9th Edition of Tent and Super Brands London offered an insight into what is happening in the international design scene right now. From Super Brands to Tent London exhibitors showcased the highest standard of contemporary design and craft all...
Posted by: London Design Fair
It's rare indeed for an agency to limit itself to one specific area of the market, and rarer still for it to do so of its own accord from the get-go, but that's exactly what Ben Hampshire, former Managing Director of The Mill LA, has decided to do...
Posted by: Creativepool Editorial
In the rapidly evolving landscape of digital marketing, a new study by Picnic, in collaboration with YouGov, has brought to light a critical aspect often overlooked in advertising strategies: the user experience. This research, encompassing a broad...
Posted by: Benjamin Hiorns
As the world grapples with high inflation and a cost-of-living crisis, it isn’t exactly surprising to see a major shift in the marketing strategies of the world’s biggest brands. A new Marketers Most Wanted report, which analyses the...
Posted by: Benjamin Hiorns
Last week, I openly celebrated the brands that were sticking it to Putin by either pulling out of Russia entirely or even going further to outright condemn the actions of the mad tyrant through creative means. Today, however, I’ll be looking at...
Posted by: Benjamin Hiorns
Following the rise of social media during the pandemic, one may be left to wonder about the destiny of retail and how retail sales will be shaped by such surge in social media user bases. It is true that there is an opportunity for brands to take on...
Posted by: Creativepool Editorial
By Dan Gladden, associate creative director at Pearlfisher New York Great design - it will set your brand on the path to success, right? Challenger brands look to the icons they want to be and often come to our table with the understanding that...
Posted by: Pearlfisher
A new global brand survey has revealed that Aldi, Google and Ikea are among the companies which are best understood by consumers. Design consultancy Siegel+Gale asked over 14,000 respondents across nine countries to rate 857 different brands, to form...
Posted by: Creativepool Editorial
According to Warc, the global marketing intelligence service, developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017. VR, which immerses consumers in a 360-degree...
Posted by: Creativepool Editorial
The brand spanking new year gives us a chance to look back at our Brave Brands of 2014. Exclusive and prestigious, Brave Brand status is given to the brands that successfully break through the white noise to make a statement. It’s about stepping...
Posted by: bluemarlin
Storytelling has always been at the heart and soul of a successful brand identity, creating an approachable personality to encourage consumer engagement. But with the rise of the tech-savvy Generation Z, brands are innovating by telling their tales...
Posted by: bluemarlin
O.R Radhakrishnan has beed scooped by Enormous Brands, the Mumbai, India-based agency, which provides complete marketing and brand solutions to brands. Radhakrishnan joins EB as executive creative director from McCann Mumbai, where he served as...
Posted by: Benjamin Hiorns
Even those of us purposefully trying to avoid the impending nuptials of Prince Harry and American actress Meghan Markle this Saturday (May 19) can't deny that it has given marketers an excuse to flex their creative muscles. Whether those muscles are...
Posted by: Benjamin Hiorns
Meta did a great job launching Threads last summer: the teasers, the waitlist, the ‘number’ assigned to your profile signifying when you became part of the community... It was all very exciting. And in the short-term, it worked -...
Posted by: 33Seconds
Veganism is officially cool. That seems to be the general consensus among Gen Z right now, who see adopting vegan diet not only as a means of promoting animal welfare but the wellbeing of our planet. This is a good thing. However, there remains a...
Posted by: Benjamin Hiorns
In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...
Posted by: Benjamin Hiorns
Valentine’s Day is a holiday beloved by few. For many of us, it’s little more than a cynical stopping gap between Christmas and Easter to claw at our pockets. There appears to be a disconnect, however, between how much we care about...
Posted by: Benjamin Hiorns
How do you redesign an entire brand portfolio to drive forward a 120-year-old business? Rawnet may have a few tips to share in that regard. Hornby Hobbies is a reputable business with a good 12 brands and 28 domains in total. Just like most brands...
Posted by: Creativepool Editorial
Managing business expectations is possibly among the most difficult aspects of running a successful agency. Things can quickly get out of hand and fast, incontrollable growth is the perfect recipe for disaster. Which is why the semplicity behind...
Posted by: Creativepool Editorial
We are approaching a whole new world for brands and consumers alike, one in which humanity will matter more than anything else. Yet, it would be foolish to overlook what has happened in the past 16 months - and how the financial struggles of many...
Posted by: Creativepool Editorial
There couldn't have been a better time for Amazon to open its till-less store in London. Think about it: we're all stuck at home for at least a few more months, having to comply with social-distancing rules and probably quite bored during the...
Posted by: Antonino Lupo
Brands should be more open minded about how they speak to younger audiences, according to a panel at Creativepool’s inaugural Connect: London event. The two-day festival saw key members of the ad, design and branding worlds come together to...
Posted by: Creativepool Editorial
Academy Award winning studio Aardman and BAFTA winning production company Independent Films are coming together to offer a new solution to agencies and brands, bringing the best craft from live action and animation together. Focusing on delivering...
Posted by: Creativepool Editorial
What do Pokémon GO, L’Oréal and McDonald's have in common? Lots as it happens - all three have very effectively harnessed the power of Geolocation services in their quest for market domination. If you’re a little hazy on what...
Posted by: Kate Lewin
The Times dropped one hell of a bombshell on the advertising industry this morning when it released an article claiming that many of the world's largest brands and companies have accidentally used a portion of their advertising budgets to fund...
Posted by: Benjamin Hiorns
The overall trend that surfaced in this year’s Fit For Purpose index was collaborative thinking; the top purposeful brands are collaborating with stakeholders and partners within and outside the company to embed purpose in authentic and...
Posted by: Radley Yeldar
Location-based marketing is at something of a tipping point right now where it could honestly go either way, but the outrageous success of the recently released Pokémon Go AR smartphone game seems to suggest it could be about to really kick off...
Posted by: Benjamin Hiorns
With over 1 billion worldwide users and a 70% open rate, WhatsApp is every marketer’s dream. But historically, successful marketing campaigns across the world’s most popular messaging app have been scarce. When WhatsApp changed its...
Posted by: Kate Lewin
A new report has been released on the back of exclusive research that shows a large majority (69%) of women aged 45-60 feel invisible to brands and advertisers. The insight-packed report by The Behaviours Agency also shows that only 7% think...
Posted by: Benjamin Hiorns
The approach to collaborating with one of the biggest brands in the world by Ben Langsfeld, Executive Creative Director at BUCK. Not long ago, we were making a homemade sock puppet music video for asthma awareness. Fast forward 10 years, and...
Posted by: Creativepool Editorial
Colour psychology is defined as the study of hues as a determinant of human behaviour. In simpler terms, colours can have a deep and sometimes subconscious impact on our thoughts, actions, and habits. While this concept can be applied to many aspects...
Posted by: Creativepool Editorial
Last month, UK YouTube group Sidemen took on YouTube All-Stars in the latest of their series of charity football matches. However, according to Ed East, Founder and Group CEO of Billion Dollar Boy, it wasn’t the on-field activity which really...
Posted by: Creativepool Editorial
So much of our lives is online, so it’s no surprise to see that privacy and security concerns are taking centre stage. How do we keep our customers safe in a world that’s only becoming more digital? James Squires, Lead Consultant of Tech...
Posted by: Creativepool Editorial
Last week, Peter 'Snakebite' Wright sensationally won the PDC World Darts Championship title for the second time in an epic comeback. With his iconic hair, Wright is a real character, so it may not come as a complete surprise that instead of cracking...
Posted by: The 10 Group
