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Inspiration

St Luke’s help us climb towards our financial dreams | #BehindTheIdea

St Luke’s has kicked off its first work for credit app, TotallyMoney with a TV & Online campaign that demonstrates how with the right guidance and support, people can climb higher and reach their goals. Recent TotallyMoney research found that...

Posted by: Creativepool Editorial
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Features

5 minutes with... Luke Taylor - Us

"Us is a multi-disciplinary design and direction studio, whose work covers brand identity, printed literature, advertising, motion, installations & web. We believe that projects should stem from good ideas no matter how big or small. In their studio...

Posted by: Creativepool
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Inspiration

Samsung commit to UK skating with Sky Brown #BehindTheBrand

Iris London has worked with Samsung Electronics UK to launch an impactful campaign supporting the brand’s announcement that they are joining forces with Skateboard GB, the governing body for skateboarding in the UK. The partnership will form a...

Posted by: Creativepool Editorial
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Leaders

Droga5 and Newcastle Brown Ale take top Facebook Studio Award

For the second year running the top distinction at the annual Facebook Studio Awards has gone to an advertising agency and brand combination, who used the social media platform as a base from which to launch a successful campaign. This year the...

Posted by: Benjamin Hiorns
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Leaders

Newcastle Brown Ale goes satirical for the Super Bowl

Though Newcastle Brown Ale, the Heineken-owned British beer brand that is surprisingly popular across the pond, lack the finances to buy a national TV ad during the 2015 Super Bowl, they have struck upon an ingenious way in which to buy regional TV...

Posted by: Creativepool Editorial
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Leaders

Steve Austen-Brown on knocking down walls

It is quite universally recognised and understood that siloed approaches are more harmful than not. On top of that, you may be the greatest architect of them all, knowing all about your theory and with a perfect understanding of the craft - but if...

Posted by: Creativepool Editorial
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Inspiration

Learning the Power of Switching Off with Ryan Brown

You're reading this sentence on a screen. No matter how big or small, that screen is with you for most of your day and keeps you connected at all times. Technology has changed the way we all create and experience creativity, but it is also important...

Posted by: Creativepool Editorial
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Features

5 minutes with... Andrew J Brown - Creative Director at Brass

"A new agency 28 years young. Brass is a new breed of marketing communications agency. Using new insight, ideas and technology, we help clients succeed in a world of constant change." What do you actually do? Work on strategy and creative delivery...

Posted by: Creativepool
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Leaders

#GettingToKnow Bader Rutter CCO Ned Brown

Tell us a bit about your role! Is there a “typical” day? I oversee creative output across the agency for our 20 clients and for a group of roughly 65 talented, brilliant, fascinating people. This group represents design, art direction,...

Posted by: Creativepool Editorial
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Leaders

Slack make a big difference with a small change

On August 25th, the corporate group messaging site 'Slack' unveiled a new way for developers to connect to their service: the 'Add to Slack' button. It was the culmination of a great deal of work, but it was a seemingly small detail that proved to be...

Posted by: Magnus Shaw
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Features

What does the Best Place to Work For look like?

The new year is upon us, January is almost over, and chances are you’ve been spending the past few weeks thinking about the next steps in your career. Or perhaps you would like to know how to make your business the best out there for employee...

Posted by: Antonino Lupo
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Inspiration

Anxiety, loneliness, heartbreak, Peanuts

Peanuts! A children’s comic strip, with the coolest dog in the world, reaching more than 350 million people in 75 countries. But a comic strip way ahead of it’s time, addressing modern day neuroses such as anxiety, loneliness and...

Posted by: Stephen ONeill
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Leaders

Top 10 Account Wins of the Week

Zimmerman - Smokey Bones Within 30 days of breaking ties with Logan's Roadhouse, Zimmerman Advertising has announced its partnership with Smokey Bones Bar & Fire Grill, serving as the Florida-based chain's new Agency of Record. Smokey Bones is one...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week: Christmas Special

It's that time of year again when brands start milking our emotional connection to Christmas, so here I'll be looking at a few of the more interesting Christmas-themed ads to debut in recent weeks. I won't be featuring the annual John Lewis spot from...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

VML VML has announced the promotion of Chris Wood to Executive Director of Europe, and Amanda Farmer to Managing Director of London, as the agency expands its global operations. Wood, has led VML's London office for the past five years in his role...

Posted by: Creativepool Editorial
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Inspiration

Danny Dyer embodies the quintessential football fan #BehindTheIdea

Paddy Power and actor Danny Dyer have teamed up to celebrate England as 'Europe's favourites' to win Euro 2024 in a new campaign by BBH London. In a playful nod to England's unique post-Brexit position, the campaign features Dyer, embodying a...

Posted by: Creativepool Editorial
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Leaders

Al Young on loving the ordinary

There may not be a secret formula to great leadership, but if there were, we'd say that chief creative officer Al Young is on the right path to finding it. Having joined St Luke's as a junior writer all the way back in 1992, Al has "grown into" his...

Posted by: Creativepool Editorial
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Workshop

Behind the Idea: How to Seize the Awkward with Droga5 and the Ad Council

We've just wrapped up Mental Health Awareness Month and we've seen some incredible works from all across the creative industry to fight the stigma of talking about your mental health, whoever you are and wherever you are from. With suicide as the...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

TMW Unlimited - Genius Gluten Free TMW Unlimited has been appointed by Genius Gluten Free, the UK’s market-leading gluten-free lifestyle brand, to handle its digital and social account following a competitive pitch. TMW Unlimited will work...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Maxus - Perfetti Van Melle Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million...

Posted by: Creativepool Editorial
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Leaders

Top Account Wins and Acquisitions of the Week

Yard - ROX Jewellery retailer ROX has selected technical marketing agency Yard to manage digital marketing for the rox.co.uk domain, commencing this month, with the project covering search, content, conversion rate optimisation and analytics. Yard...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

The Mars Agency The Mars Agency has begun its 2016 fiscal year with the promotion of Darren Keen from Managing Director, Europe to Chief Executive Officer, Europe. For 43 years the agency has operated under one Global CEO, and the addition of CEO,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

TBWA\Chiat\Day LA TBWA\Chiat\Day LA has announced Renato Fernandez as Worldwide Creative Director at the agency, with responsibility for the Gatorade brand. Previously Creative Director for Gatorade in the U.S., Renato's promotion extends his role...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Unlimited Group Unlimited Group has announced the appointment of Sarah Shilling as its new Group Chief Marketing Officer. Previously Managing Partner, Brand at Unlimited Group, Sarah joins the Senior leadership team as Unlimited Group embarks on a...

Posted by: Creativepool Editorial
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Leaders

2016's Top Ten Most Powerful Christmas Ads

Whilst it might not have gathered as much media coverage as other campaigns, Lidl's Christmas Turkey has been found to be 2016's most powerful Christmas TV spot according to research carried out by Kantar Millward Brown. It tested 19 of this year's...

Posted by: Creativepool Editorial
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Features

Platform for success: A history of video game art

If you're a fan of video game art, then you're in the right place. Today’s innovations and improvements in game art design and development have been shaped by the first steps that were taken in the past. Today, video games are considered more...

Posted by: Dream Farm Studios
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Leaders

Top Hires of the Week

AKQA Chris Wallace joins AKQA as Client Partner of media in the San Francisco studio. Chris has 15 years’ experience in a variety of digital strategy and global client leadership roles focused on data-driven decision making, innovation and...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Arnold Worldwide Global creative agency Arnold Worldwide announced recently the appointment of Jim Elliott to the new role of global chief creative officer, a role under which he will drive Arnold's creative product across the network from the...

Posted by: Creativepool Editorial
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Leaders

Phil Dowgierd joins Tribal Worldwide Sydney as MD

DDB Group Sydney announced today that Phil Dowgierd has been appointed as managing director for Tribal Worldwide Sydney. Dowgierd moves to the DDB Group from AKQA, where he led a group of 60 individuals focusing on the global platform development,...

Posted by: Benjamin Hiorns
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Inspiration

Cooking up tasty noises with The Soundery | #CompanySpotlight

This week we spoke to Luke Brown, Composer & Sound Designer at The Soundery, a music and sound design studio that specialises in cooking up "tasty noises for visual media." How was your company born and where are you based? The Soundery is a duo,...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

Affinity – Panasonic/Birch & White/Johnson & Johnson Tech driven advertising and media agency Affinity has won a trio of high profile clients as it continues to enjoy sustained growth. 

The Sydney-headquartered independent agency has been...

Posted by: Creativepool Editorial

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