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Inspiration

Brand Case Studies: Duolingo's language learning revolution

Duolingo has been enabling users to learn languages at the speed of their lives since 2011. Solving dead pockets of time with an addictive app and accompanying website which actively combat necessary but insufficient moments-such as waiting for an...

Posted by: Kate Lewin
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Leaders

Free The Bid aims to break gender bias in advertising once and for all

Gender bias has, until now, been one of those issues a lot of us like to sweep under the rug, even though we all understand it's a major problem. For many, it's a lingering reminder of a bygone age of rampant misogyny and prejudice that we'd rather...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

RKCY/Y&R - M&S Food RKCR/Y&R is launching the latest instalment of its award-winning M&S Food campaign with an ad that showcases the “Taste Asia” range. The TV campaign, which will be supported by press, OOH and digital activity,...

Posted by: Benjamin Hiorns
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Leaders

Dystopian business in The Founder video game

“I first started thinking about making a startup simulator around 2012" said Francis Tseng, talking to Creativepool about his inspiration for The Founder - a meta, dystopian simulator that lets you launch and manage your own business. “I was...

Posted by: Kate Lewin
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Leaders

Rebrand Roundup: Fémme visuals, Deliciously Ella and Hollyoaks

Supple Studio - D.R.A.W Recruitment Supple Studio has designed an identity system for D.R.A.W. Recruitment based around an interlocking “D” device and the strap line “The Art of the Perfect Fit.” The new company was formed...

Posted by: Creativepool Editorial
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Features

Inside The Mind of Chris Turner, Sound Designer at Jungle Studios

What does it take to be a Founder of the next best tech company? Or the Director at a top agency? A sensational appetite for learning is definitely one of them. Inside the Mind is a new series of interviews where we jump into the heads of leaders &...

Posted by: Alexandra Schott
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Inspiration

Trailblazers: Getting digital with Topman's Tom Lancaster

London-based creative director and designer, Tom Lancaster, managed brand identity for Orange, EE and the Mayor of London before taking the plunge into digital as Topman’s digital director. We chatted to our Creativepool Top 25-er about his...

Posted by: Kate Lewin
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Leaders

Top 10 Hires of the Week

Circus Circus continues to grow and attract the best talent. This week, the micro-network led by Bruno Lambertini, Ignacio Liaudat and Luis Alonso announced the addition of Federico Durán to the Los Angeles office, with Durán joining the...

Posted by: Creativepool Editorial
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Leaders

AD STARS 2016: The Big Winners

The winners of the 9th annual AD STARS awards were announced this weekend on Saturday, 27th August, at a gala ceremony held in Busan, South Korea. The winners were chosen from a shortlist of 1,680 finalists from 42 countries. Overall, AD STARS...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Catching up with Annie Atkins post-Budapest

Before she worked on The Grand Budapest Hotel, the only e-mails Annie Atkins ever got were reminders about outstanding invoices. Now though, Wes Anderson’s lead graphic designer has an inbox swamped with questions about working in art...

Posted by: Kate Lewin
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Leaders

Top 10 Hires of the Week

Superdream Steve Price, a well-known name and highly respected personality on the Midlands creative scene for more than 30 years, has been appointed as creative director at Bromsgrove-based marketing and communications agency Superdream. Formerly...

Posted by: Creativepool Editorial
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Leaders

Lovefone turn abandoned London phone boxes into mobile repair shops

The UK's classic red phone boxes are being repurposed for a more contemporary need: mobile handset repairs. The British company Lovefone, which has repurposed thousands of phone boxes over the last few years, is opening the world's tiniest repair...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Plant-based cafés, Red Bull, and New York fashion

Sagmeister & Walsh - Milly Sagmeister & Walsh has completed a rebrand and visual campaign for New York fashion label Milly. The team has applied its rich and vivid art direction trademark to create a campaign that will be produced in print,...

Posted by: Creativepool Editorial
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Leaders

The BBC team up with AI company Thoughtly to enhance audience analysis

BBC Worldwide this week announced an exciting partnership with start-up company Thoughtly, leaders in artificial intelligence solutions. With the current rate and magnitude of content produced, consumed and disseminated, increasing the support of...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

TMW Unlimited - Impulse Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand's “Live Life on Impulse” personality. Impulse challenged...

Posted by: Benjamin Hiorns
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Inspiration

Trailblazers: Creating viral architecture with OPA

When OPA released plans for their Casa Brutale project in July 2015, few could predict the overnight obsession that followed, with news outlets including Yahoo, CNET and CNBC all rushing to feature it in their headlines. In creating such a viral...

Posted by: Kate Lewin
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Leaders

Top 10 Account Wins of the Week

FCB Inferno - Holland & Barrett Health food retailer Holland & Barrett International has added FCB Inferno to its UK agency roster. The majority of their spend will be placed with FCB Inferno who will support their shift to a more digital and...

Posted by: Creativepool Editorial
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Leaders

The Top 25: What is it, who made it & how to get involved

Over the weekend we launched an exciting new part of Creativepool, the Top 25 ranking system. This initiative is a way for hard working creatives to be rewarded for the tireless work they do within the community, but to also provide a great tool for...

Posted by: Creativepool
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Leaders

Top 10 Ads of the Week

adam&eveDDB - Temptations The Temptations cat food brand launched a new online media campaign this week encouraging cat owners to remember their feline friends. Created by adam&eveDDB, the campaign’s first digital content release features a...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

McCann London - Shredded Wheat Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, you will “Shred” life. We're talking the popular gym parlance here of course, not a...

Posted by: Benjamin Hiorns
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Leaders

Grey London unveil new KidZania campaign made by kids, for kids

KidZania London is a 75,000sq city where the kids are in charge. Complete with its own currency, university and more than 60 jobs for children to experience, the concept, designed to inspire, challenge and empower kids is located inside the Westfield...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Kentucky to Outer Space

Beardwood & Co - Iron-Tek Beardwood & Co took inspiration from a classic American poster by Harold Von Schmidt for a packaging and ID rebrand of the Iron-Tek protein supplement range, in what its agency is referring to, rather boldly, as a...

Posted by: Benjamin Hiorns
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Leaders

Creative community called upon to back &Sons global fashion brand

The launch of a pioneering clothing brand &Sons invites members of the creative community to pledge for their style via a Kickstarter campaign calling on those within the creative industries to back a hardwearing, timeless and expertly crafted...

Posted by: Creativepool Editorial
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Workshop

From Freelancer to Business Owner: How do you get there?

We’ve advised and helped many candidates make the switch from a permanent position to freelance when the right thing has come along and vice versa. We’ve previously shared some first hand advice for both, the switch from freelance to...

Posted by: ADLIB
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Leaders

Branding the Branders: How losing can be a catalyst

Losing a project with a long term client was great... Losing maybe overstating it somewhat - we were never really in the race. We weren't approached for a proposal and they went with a company recommended to them 'known for being specialists in the...

Posted by: The Big A
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Inspiration

Focal Point: Beautifully simple at Studio Makgill

Hamish, Creative Director of Brighton based Studio Makgill, took time out to talk to us about recent projects for clients including Boxpark, Nike and The Lollipop Shop, that all fall under the studio’s ethos to make “beautifully simple...

Posted by: Kate Lewin
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Leaders

Brexit sends the Design industry into crisis mode

Whilst you might all be more than a little sick at this point of hearing about how the Brexit has monumentally screwed us all over, one area we have yet to really touch on is the design industry, which has been thrown into genuine crisis in recent...

Posted by: Creativepool Editorial
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Leaders

Rise of the Machines: Examining the robotic landscape in 2016

OK I'll level with you, that headline is more than a little clickbaity, as we're still decades away from an actual, potential robotic uprising. The last few years have seen a marked increase, however, in the use of robotics in not only manufacturing,...

Posted by: Benjamin Hiorns
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Leaders

Pride in London: Key campaigns from the celebrations

After the horror and dismay of the Orlando nightclub shootings on June 12 2016, LGBTQ communities around the world needed a show of strength and solidarity in the face of unmeritable evil. A key role in this recovery fell on London. Pride in London...

Posted by: Kate Lewin

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