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Leaders

Rebrand Roundup: From Wimbledon to Rumps on Trump

Brand Union - Race Against Dementia Brand Union has created the brand identity for Formula 1 legend Sir Jackie Stewart’s new charity, Race Against Dementia. Race Against Dementia aims to fund research to find a cure for the disease and search...

Posted by: Creativepool Editorial
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Leaders

VCCP give Macaulay Culkin the Compare the Meerkat treatment

Just when you thought it genuinely had nowhere left to go after the inspired Arnold Schwarzenegger spots from last year, VCCP knock it out of the park once again with the campaign that refuses to die. This time the agency managed to rope in former...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

MPC London MPC has announced the arrival of James Niklasson as Executive Producer at its London studio. As well as successfully co-running two of his own VFX production companies, James has been an Executive Producer within some of the...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016 Highlight: FilmBrazil’s Film[Me]Brazil Campaign

FilmBrazil returned to the Cannes Lions International Festival of Creativity for 2016 with an exciting, new campaign called “Film[Me]Brazil,” which brought together the top Brazilian Directors at Cannes this year to create a series of...

Posted by: Creativepool Editorial
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Leaders

The creative industry responds to the effects of Brexit

“The situation can be (in broad terms) broken down as such: Bigots voting for economic isolation, and a grave instability the people who will actually live to see it (for the most part) don't want. Politics is broken. We are not governing...

Posted by: Benjamin Hiorns
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Leaders

Cannes Lions 2016: Tuesday's Top Highlights

Whilst there were not quite as many award announcements at the fourth day of the 2016 Cannes Lions Festival of Creativity, the day certainly wasn't without its drama. Will Smith shares his thoughts on the state of marketing Hollywood A-list actor...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016 top speaking sessions to get ahead

There's lots to enjoy and soak up at the Cannes Lions festival, so much so that it can all be a little overwhelming. This is especially true when it comes to the various talks happening throughout the week. Here, we've collected a few of the more...

Posted by: Creativepool
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Leaders

Brand Case Study: H&M need to #REWORKIT

Back in April, H&M hosted World Recycle Week, an initiative designed to promote sustainability in fashion and to ‘Close The Loop’ on the thousands of items of clothing that are cast aside on landfill every year. But whilst the campaign...

Posted by: Kate Lewin
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Industry

Embassy of Dutch Creativity goes to Cannes Lions

Creativepool is the media partner of the Dutch Digital Agencies and the #Like ADutchie talks in Cannes this year. Come along and connect with the Dutch and the creative community from Amsterdam and enjoy drinks and bites and get inspired...

Posted by: Dutch Digital Agencies
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Leaders

adam&eveDDB and Harvey Nichols strip Jeremy Corbyn down to his pants

We appear to be living through an age of divisive political figures. Whether that's down to the prevalence of media coverage in 2016 or the fact that simply people are bored of the “Same old suits” is open for debate, but wherever you...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Google, Google and more Google!

Google and Levi's create an interactive jacket! Levi's Commuter x Jacquard Google has teamed up with Levi's to create a jacket that can be used to control electronic devices. The jacket in question, the “Commuter” uses Google's unique...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Politics to Chocolate, or both

Design Army - Harper Macaw Ahead of this year's heavily publicised and unprecedentedly divisive US presidential election, the creative gurus at Design Army are encouraging American citizens to chose their chocolate bars based on their political...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: MEC

Wavemaker: Specialist content division By far and away the biggest news for MEC this month has been the launch of its specialist content division; MEC Wavemaker, which consolidates MEC’s content strategy, social, partnerships and experiential,...

Posted by: Creativepool Editorial
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Leaders

Brand Case Studies: In search of perfection with Son of a Tailor

If somebody like how to spend it describes your t-shirt as "..the nearest thing I've found to my ideal...quality is supreme…” you are in a good position to turn heads when walking into a pub, club or office. I met the creators behind the...

Posted by: Harry Elonen
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Leaders

Agency of the Week: Leo Burnett

Leo Burnett Tailor Made hire Latino athletes for new Samsung campaign I'll Be There Samsung and Leo Burnett Tailor Made called on Latino athletes, symbols of perseverance the world over, to show how their devices are present even at those most...

Posted by: Creativepool Editorial
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Leaders

Tim Nicholls uncovers the lost beauty of the Artcade

Some of my fondest childhood memories involve cycling to the local arcade with a handful of 20 pence pieces and experiencing the kind of immersive experiences my Sega Mega Drive simply couldn't offer. Of course, with the passing of time and the march...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: DDB Worldwide

DDB Stockholm turn McDonald's Happy Meals in VR experiences! Happy Goggles To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald's has developed the Happy Goggles, an idea developed in collaboration with DDB Stockholm. By...

Posted by: Creativepool Editorial
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Leaders

Top Ten Account Wins of the Week

WCRS - First TransPennine Express First TransPennine Express, a UK train operating company which services the major cities of Northern England as well as Scotland, has just appointed WCRS as its creative agency following a competitive four-way pitch...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: BBH

Hijacking the CNN Republican debate to promote House of Cards On December 15, 2015, Netflix hijacked the Republican Candidate Presidential Debate on CNN in the US to build anticipation for the upcoming fourth season of “House of Cards,”...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week: Week 1

In-House - Specsavers Considering this is our first week back after a rather elongated (and particularly stressful) Christmas break, there were A LOT of new ads to get through, and we’d be remiss to ignore so many great spots. Hence the...

Posted by: Creativepool Editorial
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Leaders

The Top Advertising Stories of 2015

It's been one hell of a year, so boiling it all down into a few humble little articles is no easy task. But we're going to try. This year we expanded our horizons a little bit, encompassing the entire creative spectrum, and as such, these lists will...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

The Mars Agency The Mars Agency has begun its 2016 fiscal year with the promotion of Darren Keen from Managing Director, Europe to Chief Executive Officer, Europe. For 43 years the agency has operated under one Global CEO, and the addition of CEO,...

Posted by: Creativepool Editorial
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Leaders

The Top 5 Ads of the Week

RKCR/Y&R - BBC One In this imaginative new festive ad for BBC One, an unloved sprout rather aptly named Sprout Boy makes friends with a host of BBC stars including Doctor Who, Luther, Mary Berry and Sherlock. The campaign, which includes a TV trail,...

Posted by: Benjamin Hiorns
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Leaders

Dame Helen Mirren leads the quest to save our #ManOnTheMoon

Ageing is an inevitable aspect of life that's very rarely covered in advertising unless it's going for an easy laugh (otherwise known as the “Let's just put a granny on a trampoline and call it a day” syndrome). It could be because...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

McCann London McCann Worldgroup has announced Alex Lubar as CEO of McCann London. Currently McCann Worldgroup's New York-based Global Chief Marketing Officer, Lubar will transition to his new role beginning January 2016. He succeeds Zaid Al-Zaidy,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Frequency540 Independent digital marketing agency Frequency540 has hired veteran creative talent Tom Quish to oversee creative content and campaign development for a number of its ambitious clients. Quish, former Razorfish creative director, will...

Posted by: Creativepool Editorial
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Leaders

AMV casts Gogglebox stars for National Lottery campaign

Gogglebox is a show that sounds like torture on paper, but against all odds, a non-scripted show starring members of the general public watching and casting a critical eye over the week's televisual highlights, has proven a critical and commercial...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Account Wins of the Week

Digital Cinema Media - Curzon Cinemas Curzon has appointed Digital Cinema Media (DCM), the UK market leader in cinema advertising, to grow its ad revenue and build brand partnerships across its expansive portfolio. DCM will take over the current...

Posted by: Creativepool Editorial
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Leaders

Netflix ask us to brush up on our Cocainenomics

Netflix began life as a simple mail order DVD service, before it progressed into online streaming and then again into the world of original programming. Nobody could have possibly predicted that the services original shows would match, and in many...

Posted by: Creativepool Editorial
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Leaders

Marking 60 years since the first TV Advertisement

TV advertising might have been largely supplanted by online ads and social media in the last few years, but as long as television adheres to the same model (in others words, before Netflix-style streaming on-demand becomes the rule rather than the...

Posted by: Benjamin Hiorns
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Leaders

Grey Africa to launch design studio

Grey Africa has expanded its “Open and long, famously effective” service offering with the development of its specialist branding development unit Grey Design. The design division is integrated within the current Grey Africa structures and...

Posted by: Creativepool Editorial
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Industry

Discover a little something in your next Uber

In partnership with our friends at Uber and SUITCASE Magazine, we are launching #BackseatArt across six UK cities to showcase local artists. This week, cars in London, Manchester, Leeds, Sheffield, Birmingham and Newcastle will contain limited...

Posted by: Creativepool

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