Displaying 1 - 36 of 388 results
Four years ago this November, I was on a date with a lovely Japanese businesswoman in downtown Shibuya, Tokyo. Desperate to impress, and wary about breaking some sort of cultural taboo, I started chatting about humour in different languages. I tried...
Posted by: Textappeal
If Cannes Lions 2022 has a singular united theme, it was “purpose.” Indeed, it’s perhaps been the unifying theme for the last decade. In the ensuing 12 months, however, we’ve all been purposed to death so when it came to the...
Posted by: Benjamin Hiorns
In his book ‘Damn Good Advice (for people with talent)’, the legendary art director George Lois says, “A creative person who is humourless could never produce consistently great work in communicating with warmth and humanity to the...
Posted by: Creativepool
Last year, Nick Gill, executive creative director at BBH, was writing about the 2011 Arrows Awards. He made some interesting points about TV and how we seem to be watching more of it these days, rather than less. He said that we Brits are now...
Posted by: Creativepool
You can tell at first glance why Zulu Alpha Kilo was an Annual 2020 Gold Winner. Their hilarious campaign for Bell, the largest telecommunications provider in Canada, is a testimony to the team's mastery and it's just so incredibly hilarious to...
Posted by: Creativepool Editorial
Whilst many people who have experienced it might take umbrage with the idea of using humour as a coping mechanism, as someone who has lived with clinical depression for my entire adult life, I can honestly say I wouldn't have made it this far without...
Posted by: Benjamin Hiorns
M&C Saatchi has created a vibrant and distinctive campaign for Transport for London (TfL), designed to equip customers with valuable fares and ticketing knowledge to help them get the most out of using the London transport network. Running across...
Posted by: Pumpkin
Now, I'm no coder. In fact I regularly struggle with the most basic lines of HTML, so CSS is so far beyond my wheelhouse it might as well be on another planet. I do appreciate clever humour though, especially when it's delivered with a knowing wink....
Posted by: Benjamin Hiorns
by Ashley Morrison When I went to Sketch in London's Conduit Street recently for a rather posh birthday tea, the last thing I expected to be talking about over my cup of Darjeeling and my strawberry tart were the toilets. Usually, the only time I...
Posted by: Creativepool
by Magnus Shaw For the advertising sector The Olympic Games are less about running, jumping and cycling - and more about the infamous copyright clampdown on certain words and branding devices. Those tussles have been well-covered on Creativepool and...
Posted by: Creativepool
On the 25th of March 2015, Creativepool met up with Annette King, CEO at Ogilvy & Mather Group UK, after we all watched the hilarity between comedian Jimmy Carr and Ogilvy & Mather Group's Vice Chairman, Rory Sutherland when they took to the stage at...
Posted by: Creativepool
Comedy is a funny thing (naturally). For one thing, it’s incredibly subjective. Indeed, one person’s lol can be another person’s lawsuit. When it comes to humour in advertising, this means there’s an even finer line to tread...
Posted by: Benjamin Hiorns
Even if you don’t technically know what a meme is, chances are you have a good dozen or so of them living rent-free in your brain right now. They are, in essence, pop culture templates that exist to spread opinions as relatable jokes and at a...
Posted by: Benjamin Hiorns
I was still in high school when a friend of mine showed me a distinctive ad, featuring a man as he talked directly at the camera. I had never seen an ad like that before - and certainly not in my overly traditional home country. To think that over...
Posted by: Antonino Lupo
If sarcasm is the lowest form of with then parody surely can’t be fair behind. Parody is a well-tried and tested form of humour used in everything from comedy sketch shows to major motion pictures. It’s an artistic form in and of itself,...
Posted by: Benjamin Hiorns
The world of marketing has graced us with countless unforgettable (albeit controversial) campaigns over the past decade spanning a range of industries, from fast food to male grooming and women’s health. Recently, women’s health brand...
Posted by: Creativepool Editorial
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns
2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...
Posted by: Benjamin Hiorns
“Mental health” has become something of a buzzword in recent years and I honestly have conflicted feelings about it. I’ve struggled with my on mental health throughout my adult life and I know for a fact that most of my friends and...
Posted by: Benjamin Hiorns
Great Guns director Cassandra Brooksbank recently reunited with coffee design company Fellow for a myth-busting new campaign. Inspired by Fellow’s too-good-to-be-true Old Brew Grinder, this retro film references such iconic conspiracy theories...
Posted by: Creativepool Editorial
BBD Perfect Storm - Stop Hate UK BBD Perfect Storm has launched mistletoe into space as part of “A Non-Nuclear Christmas” - a campaign it’s created for Stop Hate UK, a charity working to challenge all forms of hate crime and...
Posted by: Creativepool Editorial
The British Heart Foundation (BHF) recently hired the creative graphic design studio Alphabetical to design a new “Self-care” pack to help teenagers manage their heart conditions. The “Transition Pack” is aimed towards 12-19...
Posted by: Creativepool Editorial
Generally speaking, the classic front and back label pack design system doesn’t change much from one bottle of wine to another. Wine connoisseurs have the knowledge to select a good bottle of wine - the understand the difference between grapes...
Posted by: bluemarlin
by John Fountain I was in the US during the entirety of the Olympic Games. As I wasn't able to secure any tickets to any of the events I couldn't see any particular reason for sticking around. So me and my mob headed in the opposite direction to...
Posted by: Creativepool
In a world where sustainability campaigns often feel distant and impersonal, Anya Parakh, a Graphic Designer at Shape History, set out to change the narrative-literally. Tasked with inspiring North London residents to reduce their use of single-use...
Posted by: Creativepool Editorial
In the ever-evolving landscape of modern marketing, the line between internet culture and digital advertising has blurred to the point of near-indistinguishability. So, when a meme about US Senate candidate and potential Vice President JD Vance...
Posted by: Benjamin Hiorns
Storytelling has been a cornerstone of effective advertising for over a century, with brands using narrative techniques to connect with audiences on a deeper emotional level. Here are some significant developments in storytelling techniques used in...
Posted by: Benjamin Hiorns
There’s a tendency to look back over history and only remember the bad times. After all, if we don’t learn from our history, we’re doomed to repeat it, right? But surely there’s something to be said for remembering the good...
Posted by: Benjamin Hiorns
What’s the obvious answer when putting together a campaign for an online education company? Create a four-part comedy series, of course! To learn more about this bonkers but brilliant idea, we spoke to the team behind it. What was the...
Posted by: Creativepool Editorial
Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...
Posted by: Benjamin Hiorns
Dave Anderson is an animator, illustrator and storyboard artist born in Wales, and currently based in Barcelona, who has for over a decade has been helping even the most uptight organisation find their funny. In recent years he’s directed...
Posted by: Creativepool Editorial
Domino’s, the UK’s most loved pizza delivery company, unveils the next chapter of its ongoing Domin-oh-hoo-hoo campaign. Revealing a new 30” spot which reflects a brutally honest take on sharing, Tearing Loved Ones Apart Since 1985...
Posted by: Creativepool Editorial
As the year starts to wind down and we take stock of what we achieved (or didn’t achieve) over the last 12 months, it’s only natural to start asking what we’d have done differently if we could do it all over again. Well, thankfully...
Posted by: Benjamin Hiorns
TV is a huge part of everyday life, with iconic British soaps like Coronation Street and Eastenders still going strong today. Alongside these shows, certain British adverts have made a lasting impression on viewers. We all have memories of particular...
Posted by: Creativepool Editorial
Aimee Luther is Managing Director at The Liberty Guild, an invitation-only curated association of “the finest communication practitioners in the world.” In this week’s getting to know, we talk to Aimee about her career so far, the...
Posted by: Creativepool Editorial
Advertising is, more often than not, about showing off our best sides and leaning into what makes us great. But what if that’s not enough to set you apart from the pack? Self-deprecating humour has been a pretty common concept in comedy but...
Posted by: Benjamin Hiorns
