Displaying 37 - 72 of 1803 results
In this insightful interview, we dive deep into the professional journey of Kimi Gilbert, a Managing Partner at Future Factory, a leading business development consultancy in London. With a career that spans over a decade at Future Factory, Kimi...
Posted by: Creativepool Editorial
I've been rejected more times than I can remember. It doesn't get easier. And I've been trying to figure out how best to cope with it, get over it and move on. Rejections in my world come in all shapes and sizes. Film festival rejections are very...
Posted by: Stephan Bookas
Convincing someone that you’re right can feel like climbing Mount Everest in flip-flops. Have you ever given a completely logical explanation, only to be met with a blank stare or, worse, a wall of resistance? This challenge isn’t unique...
Posted by: Cris Hödar-Rasmussen
Nostalgia is an increasingly powerful tool in world that seems to be getting darker by the day. For advertisers, it offers a unique and compelling way to forge emotional connections with audiences and today, we’re lucky enough to hear from...
Posted by: Creativepool Editorial
In an era marked by rapid change and unprecedented challenges, LONDON Advertising stands as a beacon of resilience and creativity. Founded in Soho, London, in November 2008, just two weeks after the collapse of Lehman Brothers, the company faced the...
Posted by: Creativepool Editorial
Celebrated portrait photographer Tom Oldham has launched his latest project, ‘The Hopefuls,’ aimed at addressing the widespread political disillusionment among first-time voters in the UK. This powerful project aims to capture portraits...
Posted by: Creativepool Editorial
In today’s digital age, having a strong online presence is essential for businesses of all sizes. Whether you're a startup or an established enterprise, a well-designed website can significantly impact your brand's success. Hiring the right web...
Posted by: Creativepool Editorial
When crafting a compelling brand activation strategy, the choice between Roblox and Fortnite can make all the difference. Both platforms have transformed advergaming, giving brands incredible ways to connect with audiences through immersive and...
Posted by: MLC (Magna Ludum Creatives)
Ideas solve problems; but in marketing, having a breakthrough idea is only half the battle. The other half is understanding your audience - who they really are, what drives their decisions, and how to craft your messaging to truly resonate with them...
Posted by: Social Chain
Henrique Favery stands as a testament to the power of embracing the unknown. The Founder and Creative & Innovation Director at Buu Digital, Favery's journey into the industry began with a seemingly insurmountable challenge: creating an Augmented...
Posted by: Creativepool Editorial
Launched in 2011, Chalke Valley is the UK’s leading live history event. For a week every June, over 55,000 visitors, young and old, gather to hear talks, join debates and enjoy immersive experiences that bring history to life. 2024’s...
Posted by: Creativepool Editorial
How did you first get into the industry? From as early as I can remember, I’ve loved drawing. My grandfather on my Mum’s side was an incredible hobbyist carpenter, and as a child I’d collaborate with him on various toy-making...
Posted by: Creativepool Editorial
The creative industry is no longer just about raw talent and inspiration; in the last 12 months it’s been forced to pivot wildly and transform into something of a complex interplay of human ingenuity and artificial intelligence. Right now,...
Posted by: Benjamin Hiorns
NEW YORK, CHICAGO, and DETROIT – Following the spectacular premieres of the AICP Show: The Art & Technique of the Commercial, the AICP Next Awards, and the AICP Post Awards at The Museum of Modern Art, the talents from Cutters Studios and its...
Posted by: The Darnell Works Agency
In the bustling heart of New York City, The Gate NY has emerged as a creative powerhouse under the visionary leadership of Chief Creative Officer David Bernstein. Known for its innovative campaigns in financial services, insurance, and energy...
Posted by: Creativepool Editorial
I've never been good with money. Since becoming a fulltime freelance creative, however, it's a skill I've been forced to acquire because accountants are expensive and "getting creative" when balancing the books means something else entirely. What...
Posted by: Benjamin Hiorns
The UK’s highest rated meal delivery subscription, Lions Prep, recently unveiled a name change to “Frive”, together with a full rebrand. Created in partnership with London creative agency Among Equals, it’s part of a mission...
Posted by: Creativepool Editorial
Times have changed since the halcyon days of Mad Men. Many agencies are established enough that they rarely (if ever) need to go through the traditional pitching process. For smaller agencies, however, or for situations where a brand is the belle of...
Posted by: Benjamin Hiorns
The popularity of digital video content is undeniable. Facebook, YouTube, Instagram and TikTok, all heavily video-based, are among the top social media platforms. For many young audiences, these platforms, along with a host of streaming services, are...
Posted by: Taker | Maker
“Time is money” is a trite and overused phrase but in so many ways it’s never been more relevant. We’ve always traditionally measured our worth by our bank balances, but time is, in many ways, the great leveller. Because...
Posted by: Benjamin Hiorns
This week, I had the pleasure of speaking with Chloe Christian and Olivia Dowd, the brilliant co-directors behind the powerful new production GRILLS, which is set to headline The Camden Roar Festival at Camden People’s Theatre from Tuesday,...
Posted by: Benjamin Hiorns
AI has already established itself as a pretty formidable force in the advertising space but has adland already reached a little too close to the sun. AI, at its core, promises efficiency, precision, and the ability to analyse consumer behaviour like...
Posted by: Benjamin Hiorns
For many of us, the pandemic catalysed a period of intense reflection, and we came out the other side of it as fundamentally different people, particularly where our life goals were concerned. The days when a stable job and a steady salary were THE...
Posted by: Benjamin Hiorns
A creative, concept driven animation studio specialising in multimedia motion for all digital mediums, from interactive web to full commercial campaigns. Ticktockrobot is a completely remote operation with bags of potential. We caught up with...
Posted by: Creativepool Editorial
Music and sound design have always worked as invisible forces that work together to evoke profound emotional responses in creative works. As a musician myself, it’s something I’ll happily advocate until the cows come home. The aural world...
Posted by: Benjamin Hiorns
Heineken’s apple cider Inch’s, and food and drink social media publication Twisted by Jungle Creations recently launched Local Gems, a tasty new campaign seeing leading UK foodie creators Big Has, Alfie Cooks & Hey Renu and chefs from the...
Posted by: Creativepool Editorial
In the third decade of the 21st century, screens are everywhere and that’s proven quite destructive for traditional print media. Also factor in the world’s shift towards sustainable practices and it would appear as if the age of tangible...
Posted by: Benjamin Hiorns
Controversy can be a double-edged sword, particularly in an age where there’s so much content and so few original ways left to break through the noise. Poking the bear is all well and good though, but if you poke too hard, you’ll...
Posted by: Benjamin Hiorns
Comedy is a funny thing (naturally). For one thing, it’s incredibly subjective. Indeed, one person’s lol can be another person’s lawsuit. When it comes to humour in advertising, this means there’s an even finer line to tread...
Posted by: Benjamin Hiorns
Over the last 12 months, it wouldn’t necessarily be hyperbolic to suggest that AI has become embedded into almost every facet of our lives. For me, specifically, it’s completely changed not only how I work but who I work for, and I have...
Posted by: Benjamin Hiorns
The Eurovision Song Contest, renowned for its extravagant performances and diverse musical entries, has evolved significantly over the years, now claiming a spot as one of the most watched non-sporting events globally. In 2023, Eurovision reached a...
Posted by: Benjamin Hiorns
Renowned creative executive Karan Dang, whose award-winning career spans running in-house advertising agencies at Disney and Walmart, and UX/UI expert Shruti Dang, are launching DANG, a creative consultancy built to guide brands to captivate the next...
Posted by: Creativepool Editorial
Sometimes I have to ask my myself if Apple has become a company more about marketing than tech. Yes, they’ve always been a style over substance brand, but in years’ past, the messaging always reinforced the product rather than...
Posted by: Benjamin Hiorns
Aside from my “day job” as a copywriter/journalist/mercenary, I’ve also worked on and off as a semi professional musician for the last 20 years. At one point around 2008, it seemed as if that career might actually blossom into...
Posted by: Benjamin Hiorns
As sustainability has become a global business imperative, brands are trying to avoid falling prey to greenwashing. In the rush to prove their environmental credentials, brands and businesses are making exaggerated claims, false assertions, and vague...
Posted by: WMH&I
In March this year, “positive impact” agency Shape rebranded Women Deliver, a global advocacy organization. To learn more, we spoke to Geli Luna, Associate Design Director, and Ayesha Gardiner, Associate Strategy Director at Shape. What...
Posted by: Creativepool Editorial
