Displaying 1 - 36 of 1419 results
Tell us a bit about your role! Is there a “typical” day? As Founder, you have tons of different roles, and as the agency has become more established, you zone in on your strengths and weaknesses. My typical day looks at new business, how...
Posted by: Creativepool Editorial
VCCP - Britvic J2O J2O, the iconic adult soft drink made by Britvic, is on a mission to help people make the most of any social occasion in its latest, multi-million-pound campaign by VCCP, with the help of a colourful cockney alpaca named Mojo. As...
Posted by: Creativepool Editorial
In a world where our homes are filled with smart devices that listen to our every word and our phones have essentially become extensions of ourselves, sleep has been one of the last sanctuaries free from the clutches of advertisers. However, this...
Posted by: Benjamin Hiorns
I once had a boss who said, “I think we got away with that one” after just being told by the Chairman of a global cereal brand our creative proposals were “the biggest load of crap [he’s] ever seen”. We were fired the...
Posted by: Creativepool Editorial
TikTok’s popularity has soared to new heights over the past few years. The short-form video app, downloaded by over a billion users, has recently started offering cheaper ad rates compared to its rivals. The PHA Group's Paid Social Account...
Posted by: Creativepool Editorial
Fiora, formerly known as Creation Media, is a creative digital marketing agency with offices in Bristol and London. The aim of the company, according to CEO and founder David Wenn, is to “deliver beautiful growth to all its clients by...
Posted by: Creativepool Editorial
Matt Batten, ECD at Momentum Worldwide Australia, describes his country as a "small and insular market." When your agency knows that and still manages to secure, create and produce groundbreaking work, you know there must be something really special...
Posted by: Creativepool Editorial
When you look at the history of post-production studio NAT Global Creative Services, the company is actually quite young. Founded in 2015 in Beijing by Ashwin Agrawal and Natasha Shetye, NGCS has grown quite organically since then, starting...
Posted by: Creativepool Editorial
There is an ubiquitous misconception in the business world which I like to call The Myth of Endless Growth. It is by no means a fully fledged philosophical theory or something I should ever take the credit for, but it is real about any business; the...
Posted by: Antonino Lupo
Late last year, the talented Zoe Mitchell was appointed Marketing & Growth Director at VaynerMedia London as part of a string of senior hires in the agency. Right off the bat, Zoe sounded confident and extremely well-immersed in her role - and the...
Posted by: Creativepool Editorial
Today, a deserted holiday destination is hard to find. More likely than not, you’ll be enjoying the sights alongside a wall of outstretched arms attempting to take the perfect selfie while a drone whirs overhead. The pressure to achieve the...
Posted by: Aaron Brooks
Today, we're talking mentors. At the beginning of your career, nothing is more important to your long-term growth than mentorship. Finding a mentor is crucial to picking up different skills, creating an efficient career path for yourself, and working...
Posted by: Kevin Forister
We were able to chat with David Black, Managing Director, Branding & Consumer Markets at Google UK on the growth of connectivity, the importance of digital skills and machine learning in the shade and comfort of Havas Cafe. With the majority of the...
Posted by: Creativepool
In the final part of our series on learning how to navigate the world of creative talks and events, and how to make the most of them, we turn our attention to using them for growth - both in terms of your business and personal prospects. If you have...
Posted by: Fiasco Design
So as we continue to tell our clients that they need to be agile to thrive, what exactly are agencies doing to build in agility into their own businesses? Is the industry keeping up or is it at risk of falling behind and becoming irrelevant to...
Posted by: Daniele Fiandaca
To date, Uber has dazzled us with its super efficient app, courier off-shoot, car-pooling service, quick and easy taxis - and their luxurious siblings. And to this already extended family Uber is now adding UberEATS; a new food-delivery service...
Posted by: Kate Lewin
Whilst VR (which if the media at large is to be believed is going to see something of a grand renaissance in 2016) is pretty exciting for a number of reasons, it also runs the risk of further closing the divide between reality and technology, a...
Posted by: Benjamin Hiorns
Following a lengthy process and an awful lot of money, we now know Andy Coulson is guilty of conspiring to intercept voice-mail messages; he is also to be retried on the remaining charges. Rebekah Brooks has been acquitted though - and this is not...
Posted by: Magnus Shaw
A new role has just been cast at the Publicis Groupe owned advertising agency Bartle Bogle Hegarty, in the form of Michael Densmore, who joins the agency as chief global growth officer from an executive spot at McKinney. Densmore will start at BBH...
Posted by: Benjamin Hiorns
In their latest move to bolster growth in the MENA region, Leo Burnett have appointed Jean Traboulsi to spearhead business development in the region as the Regional New Business Director. This is a move that Leo Burnett MENA have made in recognition...
Posted by: Benjamin Hiorns
Renowned media company Martini announced yesterday that they ended the 4th quarter of 2013 with almost 40% of their overall revenue driven by premium programmatic brand advertising. They expect this growth to continue throughout 2014 to over 50%, and...
Posted by: Benjamin Hiorns
In my career as a freelancer, I’ve never really felt like I was particularly “in-demand.” I mean, I’ve rarely struggled for work but I’ve rarely been in a situation where I’m fighting it off with a stick...
Posted by: Benjamin Hiorns
You know us; we toe the line of optimism and realism every day. In the integrated marketing industry, and just as people who operate in the world from a brand strategy perspective, we’ve gotten pretty good at keeping things real, unfiltered,...
Posted by: Rock Candy Media
Which UX are you? With user experience so critical to tech businesses’ success, “UX Designer” is one of the industry’s hottest job titles. The UX community thrives online, but not always in harmony - everyone has their own...
Posted by: Pentasia UK
Growth hacking is having a mainstream moment. It’s a phrase, and an activity, that started in the startup world. But what is it, and why are people outside of the startup world starting to pay attention? What is growth hacking? Put simply,...
Posted by: Despark
Tom Guy is Commercial & Product Director at Hive, a British Gas innovation. Despark, an International digital specialist, spoke to him to find out what it takes to create a cutting-edge, offshoot as part of a 200-year-old legacy company and to hear...
Posted by: Despark
TikTok, the short-form video platform, has taken the world by storm, with users seeking fame and fortune through the power of viral content. Whether you're an individual looking to build a personal brand or a business aiming to reach new customers...
Posted by: outbloom
Solarflare Studio is an award-winning creative technology studio on a mission to "hack the human experience" and connect people through innovative solutions & imaginative experiences. They work with global agencies and brands to create...
Posted by: Creativepool Editorial
For a long time, SEO (search engine optimisation) was something of a dirty word in marketing circles but thanks to Google’s continual updates the keyword stuffed blogs that typified many SEO strategies of the early 2010’s are now relics...
Posted by: Creativepool Editorial
With adland set to descend on the French Riviera any day now in preparation of the biggest week in the industry calendar, I caught up with a host of industry experts and influencers and quizzed them on the continued relevance of the Cannes Lions...
Posted by: Benjamin Hiorns
What are the qualities that allow for some startups to soar, whilst so many others like it stumble at the first hurdle? That’s what global brand consultancy Interbrand set out to understand with its Breakthrough Brands report, now in its second...
Posted by: Creativepool Editorial
Human-powered inefficiency machines aim to stop us taking electricity for granted Royal College of Art graduate Meret Vollenweider has created an interactive installation of human-powered appliances in order to stop people taking electricity for...
Posted by: Benjamin Hiorns
For many of us, the pandemic catalysed a period of intense reflection, and we came out the other side of it as fundamentally different people, particularly where our life goals were concerned. The days when a stable job and a steady salary were THE...
Posted by: Benjamin Hiorns
A creative, concept driven animation studio specialising in multimedia motion for all digital mediums, from interactive web to full commercial campaigns. Ticktockrobot is a completely remote operation with bags of potential. We caught up with...
Posted by: Creativepool Editorial
Something a little different today. As opposed to generating something physical, Initials CX were recently tasked we a project about the people, aligning markets and developing a brand strategy which had global buy-in. The objectives of the strategic...
Posted by: Creativepool Editorial
Have you ever looked at yourself in the mirror and wondered who that uninspired individual was starting back at you? This existential crisis is something I found myself experiencing on an almost daily basis since turning 35 and, as a professional...
Posted by: Benjamin Hiorns