Displaying 1333 - 1368 of 1404 results
DigitasLBi Chicago will be bringing in writers from Buzzfeed, the web's foremost social news and entertainment website, to help generate more effective social advertising campaigns. Writers will be brought in through the “Buzzfeed in...
Posted by: Benjamin Hiorns
London-based consumer goods giants Unilever has teamed up with US-based intermediary MediaLink in a formal, global digital agency review in an effort to (seemingly) completely revamp its global digital roster. Agencies who are currently on Unilever's...
Posted by: Benjamin Hiorns
M&S uploaded three new “Back to School” TV spots to its Facebook Twitter and YouTube channels yesterday, as well as an exclusive online video called “Both Getting Picked”. The ads form part of a campaign, which will focus on...
Posted by: Benjamin Hiorns
It was announced yesterday that Phil Buehler has been named as the new executive vice president/ global director of strategic planning at Porter Novelli. In this role he will be leading the public relations agency's award-winning analytical team, who...
Posted by: Benjamin Hiorns
At the annual Small Agency of the Year Awards held by Advertising Age in Austin, Texas on the 24th of July (last thursday), BOHAN Advertising and Tiny Rebellion both walked away with much coveted Gold awards. BOHAN was named Southeast Small Agency of...
Posted by: Benjamin Hiorns
In providing a healthy alternative to ice cream, frozen yoghurt sells itself. While the US has been indulging in froyo for decades, the UK is currently experiencing a market explosion with new shops popping up on high streets across the country. But...
Posted by: bluemarlin
Last week, George Nguyen departed TBWA\Toronto for pastures new, and it was finally revealed yesterday that he was to move into the same role at McKinney in New York, filling a vacancy left by Alex Van Gestel, who left the agency late last year....
Posted by: Benjamin Hiorns
Social@Ogilvy, the most extensive social media marketing network both globally and in Asia-Pacific, announced today the appointment (effective August 1) of Fergus Hay as General Manager, Asia-Pacific. In his new, Hong-Kong-based role, Fergus will be...
Posted by: Creativepool
HHGregg, the electronics and home appliances store, announced yesterday that it will be leaving Leo Burnett and Spark SMG to return to Zimmerman Advertising, which handled the brand's creative and media planning since 2007. The retail chain moved its...
Posted by: Benjamin Hiorns
ZenithOptimedia is currently in the process of merging its media buying staff into two teams, who will work on a cross-platform basis, covering audio-visual and display media. Currently, the agency's trading staff are arranged into teams dedicated to...
Posted by: Benjamin Hiorns
Crown Partners, the electronic business services firm based in Dayton Ohio, has been acquired by the French multinational Publicis Groupe and will now be operating as a subsidiary of Razorfish Technology Platform Services, the international holding...
Posted by: Benjamin Hiorns
TBWA\Chiat\Day Los Angeles has been hired by the popular Californian lifestyle accessories brand, Nixon to develop a broader awareness of the brand. Nixon is best known its watches, but also sells light jackets, shirts, hats, bags, belts wallers and...
Posted by: Benjamin Hiorns
After a long-standing relationship with GPY&R, Cricket Australia has handed the reigns of its creative account over to M&C Saatchi Melbourne, who won the account following a four-way pitch, by leveraging the specific expertise of its sister agency,...
Posted by: Benjamin Hiorns
Grey San Francisco, the West Coast arm of the advertising network belonging to the Grey Group, announced yesterday that The Sweetwater Music Hall has chosen them as their exclusive marketing partners. The Sweetwater Music Hall is a legendary Bay Area...
Posted by: Benjamin Hiorns
The Architectural Association and Foster + Partners are pleased to announce the award of the 2014 Foster + Partners Prize, which is presented annually to the AA Diploma student whose portfolio best addresses the themes of sustainability and...
Posted by: Foster + Partners
The Grey Group announced yesterday that they have agreed to acquire a majority stake in the largest independent advertising agency in Peru, Circus Peru SA (known colloquially as simply “Circus”). The Grey Group is owned by holding company...
Posted by: Benjamin Hiorns
It was announced yesterday that the advertising network TBWA Worldwide has acquired leading independent advertising agency Heimat, having taken a majority share. The German agency was founded in 1999 by partners Matthias von Bechtolsheim, Guido...
Posted by: Benjamin Hiorns
It was announced last week that Ogilvy Primary Contact, the B2B (business to business) arm of OgilvyOne, has joined forces with dnx, the B2B agency recently acquired by Ogilvy & Mather. The result of the merger will be the largest dedicated B2B...
Posted by: Benjamin Hiorns
Following a global review of some of its largest brands, multinational consumer goods company Reckitt Benckiser has added three advertising agencies to its creative roster in the shape of Wieden + Kennedy, Droga5 and McCann Erickson. W+K will handle...
Posted by: Benjamin Hiorns
I don't know about you but I've noticed that an increasing amount of people are chucking in their day jobs to embark on a career as a freelance copywriter. I'm not entirely sure why so many fancy their chances. I guess they believe they can write a...
Posted by: Creativepool
After 10 fulfilling years at our offices in Shelton Street, Bulletproof has moved - to 10 Bedford Street in Covent Garden. Following an extensive search in central London, the Bedford Street office was the firm winner offering Bulletproof both space...
Posted by: Bulletproof
Yesterday, AKQA received perhaps the highest accolade that it's possible for a UK business to receive; The Queen's Award for Enterprise. AKQA, a digital company with over 1500 employees and offices across the world (in Europe, the Americas and Asia)...
Posted by: Benjamin Hiorns
Digital advertising agency DigitasLBi have announced a brace of important new hires this past week. The latest is Morgan Carroll, who will serve as executive vice president and executive creative officer of the agency's Chicago and San Francisco...
Posted by: Benjamin Hiorns
The London-based creative agency Gravity Road announced yesterday that it had made two new senior appointments in the form of Joanna Osborn and Samirah Ravin. Osborn will serve as the Head of Creative Service and Ravin as Financial and Commercial...
Posted by: Benjamin Hiorns
It was announced yesterday by TBWA Worldwide (an Omnicom Group advertising network) that they had acquired Mood, a successful young advertising agency in Brazil after taking majority shares. The agency is headed by Augusto Cruz Neto, who (as part of...
Posted by: Benjamin Hiorns
Digital advertising agencies Moxie and Engauge Marketing LLC announced yesterday that they intend to unite their brands under the 'Moxie' name, forming a fully integrated advertising and digital company in the process. Engauge became part of the...
Posted by: Benjamin Hiorns
'Merry Christmas' - that's how it began. On 3 December 1992, Neil Papworth from Sema Group, used his PC to send this written seasonal greeting to the phone of a Vodaphone executive. By 2010, 6.1 trillion SMS text messages were sent annually. That is...
Posted by: Magnus Shaw
Continuing on a recent acquisition trail which has seen the multinational advertising and PR company acquiring 'Synergize' (which is now part of 'Saatchi & Saatchi') and 'AML' (now part of 'ZenithOptimedia'), Publicis Groupe has further boosted its...
Posted by: Benjamin Hiorns
Whilst $19 billion (around £11.4 billion) might seem like an excessive price to pay for what is essentially a no-frills messaging app, WhatsApp has had a monumentally successful 12 months, completely eclipsing traditional SMS text messaging in...
Posted by: Benjamin Hiorns
Not on the High Street has appointed WCRS as its new creative agency after a five-way creative pitch. WCRS will be responsible for creating a new brand platform that will be marketed across all marketing channels as Notonthehighstreet seeks to build...
Posted by: House 337
Tomorrow is Valentine's Day. Depending on your point of view, this is the point in the year when you make a special effort to show your affection and appreciation for the significant person in your life; or a cynical exercise in consumerism, carried...
Posted by: Magnus Shaw
Lucozade has always been a brand very much in sync with a younger demographic, but in 2014, a new marketing campaign will strive to give the brand an image even more befitting of its stature amongst the nations youth. Running from February through...
Posted by: Benjamin Hiorns
Open global competition to attract entries across multiple application-led categories, to be showcased online and at FESPA exhibitions throughout 2014 FESPA hasredeveloped its Awards programme, making it an annual competition and opening it to any...
Posted by: FESPA
'The Creative Industries' - it's a phrase we hear all the time, isn't it? But what exactly does it mean? Well, if you're a government statistician, it refers to : public relations and communication activities; advertising agencies ; and media...
Posted by: Magnus Shaw
2013 is nearly over, and hasn't it flown! We have had a great year and thought we would take a moment to showcase our Top 10 companies of the year. These are the companies with the most views and follows. Some award winning, talented and awesome...
Posted by: Creativepool
The best-laid strategies have to be amenable to change. In the long term, market forces, cultural changes and technological innovation can all shift the foundations you’ve built on. And as Darwin explained: it’s not the strongest that...
Posted by: Bray Leino
