Displaying 73 - 108 of 7451 results
Today’s consumers are a more discerning bunch than those that came before. They don’t just want to know what a brand sells but what it stands for and this is where brand purpose comes into play; its reason for being beyond just making a...
Posted by: Benjamin Hiorns
This summer, General Electric (GE) announced the future brand identities for the planned separation of its portfolio of healthcare, energy, and aviation businesses into three independent public companies. The decision to separate the businesses,...
Posted by: Creativepool Editorial
Some of the biggest, most recognisable brands across the world owe their success to the fact that they’ve nailed their global marketing strategy. Brands like Airbnb and Coca-Cola are known for their almost universal messages, whether...
Posted by: Creativepool Editorial
We have all been witnesses to what a global pandemic was able to do to the entire creative industry. As we are just about getting ready to enter a new normal, it is now more important than ever to support young creatives in these challenging...
Posted by: Creativepool Editorial
How was your company born and where are you based? IMP (Implementation Management Partners) was born in 2015, evolving from the established virtual agency Johnson Beesley, which started in 2007. Based in the US, IMP excels in brand identity design,...
Posted by: Creativepool Editorial
While creativity might be flourishing in healthcare, the true potential of brand as strategic business asset is too often overlooked. James March, Category Director, Health & Wellness explores how we can bridge the brand gap – with Andrew Gardner,...
Posted by: Conran Design Group
Last year was one of change for many players in the creative industries. From brands to agencies and creative services providers, the entire creative sector was forced to adapt or die, embracing new technologies and adopting solutions to ensure...
Posted by: Antonino Lupo
When crafting a compelling brand activation strategy, the choice between Roblox and Fortnite can make all the difference. Both platforms have transformed advergaming, giving brands incredible ways to connect with audiences through immersive and...
Posted by: MLC (Magna Ludum Creatives)
At an event in Paris earlier this week, Coca-Cola's Chief Marketing Officer, Marcos de Quinto, revealed a new “One Brand” global marketing strategy that, for the first time in its history, unites all of the Coca-Cola brands under one...
Posted by: Creativepool Editorial
A new study conducted by McCann Truth Central, McCann Worldgroup’s global intelligence unit, took an in-depth look at the changing dynamics of global brand marketing today, concluding that building global brands today requires a more nuanced...
Posted by: Creativepool Editorial
US telecom giant Verizon is looking to take its creative work in-house after hiring Apple’s former global group creative director, Andrew McKechnie (see hero image), to serve as its first Chief Creative Officer. McKechnie will be tasked with...
Posted by: Creativepool Editorial
IMG is a global company heralded with founding sports marketing as we know it - founded by pioneering marketer and agent Mark McCormack, it all began with a handshake in 1960 and the world of sports changed forever. Last month, the company unveiled...
Posted by: Creativepool Editorial
WHO (should be developing my brand guidelines)? **Unlock the power of perception with an experienced design team** Whether internal or external, a design team with experience will have the best understanding of how your business should be...
Posted by: Think
The Official Charts Company - the producers of the UK’s Official Singles Chart as heard on BBC Radio 1 - is unveiling a new brand identity and consumer digital platform, where brands will be able to connect safely with an engaged and loyal...
Posted by: Creativepool Editorial
People love coming together for a number of reasons, and more than anything else. It is one of the many things that this global crisis has taught us - and a positive lesson, for once. There is nothing like a worldwide illness to make people feel...
Posted by: Antonino Lupo
How many times have you returned home from work only to find that dreaded slip of paper that informs you you'll need to collect a parcel from your local delivery office? It's the very definition of a first world problem, but it's a problem...
Posted by: Creativepool Editorial
Doner London unveiled an integrated multi-million euro global campaign for Italian footwear brand Geox this week, which aims to reposition them as a more modern, emotionally engaging, premium lifestyle brand, with their breathable sole technology at...
Posted by: Creativepool Editorial
Did you know that 46% of consumers in the US only buy from businesses they can trust? Only after they do research and read reviews to get familiar with the company do they consider buying. The first step in all this is finding out about your brand....
Posted by: Alina Tytarenko
Alexandre Okada was announced by DLKW Lowe as their new global creative director for Persil in a statement made yesterday. Okada will be relocating from his native Brazil to the agency's London offices, where he'll be leading their creative...
Posted by: Benjamin Hiorns
It was announced earlier this week that M&C Saatchi LA will be in charge of all strategic, creative and production duties for the social media account of UGG Australia, taking the account from incumbent agency, 360i. UGG Australia is a fine clothing...
Posted by: Benjamin Hiorns
One could say that Joe Belliotti is in love with the music industry. But even that alone would be a massive understatement. Joe breathes and lives music every day. He embraced it as a constant which has been part of his life since he joined the...
Posted by: Creativepool Editorial
Alan Sartirana, the co-founder of the Filter Creative Group, which announced it would be shutting its doors this summer, recently announced he'd be launching a new full-service global creative agency. Anthemic will specialise in “Strategy,...
Posted by: Benjamin Hiorns
It's widely believed that we are currently living through the golden age of televised drama. Kicking off with The Sopranos and The West Wing at the turn of the century and peaking with the Wire and Breaking Bad a few years later, it's true that, for...
Posted by: Benjamin Hiorns
Following the formation of MullenLowe Group in May 2015 - from the merger of IPG agencies Mullen in the US with global creative network Lowe and Partners - the network today has unveiled plans for its new global corporate identity. The...
Posted by: Creativepool Editorial
American confectionary company Mondelez International recently signed a global deal with Google in order to accelerate their investment in digital video. Besides covering a substantial global upfront advertising commitment, the partnership, which is...
Posted by: Benjamin Hiorns
TBWA, the Omnicom owned global advertising agency, has been named the global agency of record for Airbnb, the San Francisco-based hospitality website, which effectively acts as a social networking site for lodgers and landlords looking for short-term...
Posted by: Benjamin Hiorns
Today, a deserted holiday destination is hard to find. More likely than not, you’ll be enjoying the sights alongside a wall of outstretched arms attempting to take the perfect selfie while a drone whirs overhead. The pressure to achieve the...
Posted by: Aaron Brooks
Carwow, the online car marketplace has unveiled a full rebrand led by branding agency, Ragged Edge, as it strategically repositions itself as the car-changing marketplace for life-changing moments. Set around the insight that it’s often...
Posted by: Creativepool Editorial
Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The hard-drinking detective fuelled by cheap liquor... The femme fatale who always has a perfect put down to hand... The naïve...
Posted by: Woven Agency
The fashion industry runs on the continuous change in taste and aesthetics. A cynical eye could see this as fickle and superficial. Most branding agencies, however (WMH&I included), like to think that they are not subject to any apparent design...
Posted by: WMH&I
Razorfish Global has announced the acquisition of Sydney-based 2DataFish, the leading Adobe data analytics and marketing optimisation consultancy in Australia and the APAC region. The acquisition strengthens Razorfish Global, making it the only...
Posted by: Creativepool Editorial
Wunderman, the leading global digital agency, today announced that POSSIBLE, a multi-service digital agency, has joined its group. The enlarged group will have the scale, expertise and global reach to better meet the demands of global marketers today...
Posted by: Creativepool Editorial
In almost every business the attraction and retention of staff is a key requirement and often burning issue that management teams spend hours debating and a great deal of money trying to get right. In this article we look at creating a brand that...
Posted by: Creativepool
It was announced yesterday that Grey New York has been selected as the global agency of record for the Whitney Museum of American Art. The flagship office of the global creative advertising agency (which was named both ADWEEK's "Global Agency of the...
Posted by: Benjamin Hiorns
Have you ever stumbled upon a piece of advice or a strategy that just clicked with you and made perfect sense? That's exactly what happened to me when I watched a video where Frankie Quiroz was interviewed about building a successful clothing brand....
Posted by: Peter Stylianou
After a formal review, global customer experience-marketing agency, and the digital and direct marketing arm of Interpublic's McCann Worldgroup, MRM//McCann, announced late last week that Cisco Systems had chosen them as their global demand...
Posted by: Benjamin Hiorns
