Displaying 2053 - 2088 of 3612 results
Perhaps it's the money. Large budgets are often greeted by marketing teams in the same way Keith Richards welcomes a stiff drink. But the fact remains that endless resources are not always guaranteed to produce branding success. Far from it. The...
Posted by: Creativepool
Wandering around a supermarket when it's not busy like at 8am on a Saturday morning makes one of life's necessary evils ever so slightly more pleasurable. Not much more, admittedly I'd rather be asleep, for one thing but ever so slightly. One thing...
Posted by: Creativepool
Legendary graphic designer Milton Glaser once said, 'Computers are to design as microwaves are to cooking.' Now while one or two designers might want to argue that point, is it possible that we rely on the computer too much these days? Are the core...
Posted by: Creativepool
For me, going to the cinema is often a slightly nervy business. When I go, I go because I like to see films on big screens with big sound how they're meant to be seen. I certainly don't go for a meal of slimy hot dog, popcorn, Revels and Coke, for...
Posted by: Creativepool
We all do. Let's face it, that's the honest answer. We're all creatives, therefore we're all big, blinking show-offs, therefore we want our work splashed across a ruddy great DPS in the next available issue of CR. And don't say you don't, because you...
Posted by: Creativepool
For someone who now has one of his pictures hanging on a wall in the White House, thanks to a much publicised Cameron/Obama gift exchange, Ben Eine appears remarkably unphased by being catapulted into the limelight '“ even though the mass media...
Posted by: Creativepool When it comes to trends, what goes around comes around. Trends will invariably repeat themselves once enough time has passed for them to become 'In Vogue'again. This is true across the board, from fashion and interiors to music and lifestyle choices....
Posted by: Creativepool
Unlike Naomi Klein, I like logos. In fact, I think everyone should have one. Not just every company every single person. We could do away with those boring, old fashioned signatures and photos and just stick our personalised logo on things like...
Posted by: Creativepool
Do you remember the SodaStream? If you were a child back in the '80s, you were either the envy of your friends if you had one or else you were looking longingly at it in your friend's house and pestering your parents for one. Well, it's back...
Posted by: Creativepool Andy has over 18 years' agency experience, mostly in project management and co-leads one of the design teams at The Partners. Or rather, he did, because in a few days he'll be saying a tearful goodbye to everyone, including his wife and family, and...
Posted by: Creativepool Back in 1984, TED was a conference that aimed to bring three worlds together: Technology, Entertainment and Design. Since then the scope has broadened and now it offers creative thinkers the ultimate 15 minute soapbox. So how about today we indulge...
Posted by: Creativepool
A In two days time our lives, as we know them, are about to change forever. Why, you ask? Because the iPad is here of course. Do try to keep up, people. Apple are going to be opening their stores at 8am to accommodate the vast quantity of eager...
Posted by: Creativepool
30 years ago I was a student trying to get into the business and Dave Morris was one of my course lecturers. Today he visits the leading advertising colleges in Milan, Amsterdam and England and has luminaries such as Dave Trott singing his praises....
Posted by: Creativepool Rishi Dastidar is a copywriter for ad agency archibald ingall stretton. When he's not doing that, he pretends he's a digital native at his blog Being Beta. When hes not doing that, he pretends he's a poet. And when he's not doing that, he sits on the...
Posted by: Creativepool Would you like to own Twitter? I'm not selling it or anything, so don't reach for your cheque book just yet. But if you were richer than golden syrup, I'm guessing you might be tempted. Only, here's a note of caution Twitter has yet to make a penny...
Posted by: Creativepool A friend of mine is trying to buy his first flat, finally getting on to the property ladder in his mid-thirties. Not his fault, of course - he works like a B-word - but such is the cost of living in London. So anyway, last weekend, I accompanied this...
Posted by: Creativepool
Nick Warren is an adventurous sort of chap. Not only is he a sailor who's taken the Atlantic Ocean, a shipwreck and a hurricane in his stride, today he is Managing Director of the digital agency Semantic , the UK's most relaxed web studio. Hi Nick....
Posted by: Creativepool Over the coming weeks I am going to sniff out some exciting creative entrepreneurs who will hopefully give you a little hope and encouragement if you are in the process of setting up your own business. I used to go to University down in Brighton and...
Posted by: Creativepool James Norrington is Creative Director of the brand engagement agency Avvio. Multi-talented, he's a digital designer, graphic designer, 3d designer and a dab hand at video editing. He's also a pretty impressive wind-surfer and skier. James, you...
Posted by: Creativepool Last week, Michael (MD of Creativepool and my boss at least some of the time, as far as blogging is concerned) sent out an email entitled "We are not a recruitment agency!" Bold words, you might think, given that the one-liner under the email...
Posted by: Creativepool
Theo Delaney is a multi award-winning director of advertising commercials. His work is predominantly comedy based and his love of football is a major influence on his work. He is a lifelong supporter of Tottenham Hotspur and regularly appears on The...
Posted by: Creativepool This creativepool blog is a great way to find out more about the people who work in the creative industries and hear how they do what they do. My plan is, every two weeks, to chat with lots of different creative people from around the world. Today...
Posted by: Creativepool Upon deciding that Brooklyn creative agency Labour were to be the first topic of my first Creativepool blog, you cannot begin to imagine how long I toyed with the idea of a political pun for the blog title. So long, in fact, that I was beginning to...
Posted by: Creativepool
As with so many wonderful things, the Meerkat was first introduced to us by Sir David Attenborough. In the 1980s documentary Meerkats United' we discovered they are not cats, they reach sexual maturity aged one and they speak' to each other. It...
Posted by: Creativepool
Culture-first creative agency LOVE have helped design and create Wildmoor, a new seven-strong range of whiskies by William Grant & Sons (WG&S) inspired by Scotland’s rugged beauty. LOVE was brought on board to help fashion WG&S’s stock of...
Posted by: Creativepool Editorial
How did you first get into the industry? I was born in small village in western ghats of Karnataka India. When I was 10 years old, I used to create collages by cutting out people's photos from newspapers and magazines, mixing and matching them in...
Posted by: Creativepool Editorial
Product design and innovation consultancy Morrama in partnership with circular manufacturing company Batch.Works, recently announced the launch of a pair of pretty unique headphones. Kibu headphones have been designed and manufactured so that kids...
Posted by: Benjamin Hiorns
Carlsberg is launching a new global brand campaign - Do the best things begin with curiosity? Probably - championing that all progress in the world starts with a spark of curiosity. The new campaign from Fold7 follows consumer research that...
Posted by: Creativepool Editorial
This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...
Posted by: Creativepool Editorial
Sofa-in-a-box brand SNUG launched its first out of home (OOH) campaign in March with the tag line ‘Sofas to fit big, little or awkward spaces’, created by krow Group. The campaign aims to show Londoners they don’t have to sacrifice...
Posted by: Creativepool Editorial
As one of the world’s most luxurious car brands unveils a refreshed logo, our Client Relationship Director, Paul, looks at why many in the automotive industry are opting for a pared-back identity. Lamborghini. A brand that’s synonymous with...
Posted by: Better
After 11 year's of running The Annual we've picked up a few key pointers on how to craft a winning awards entry. Below is the Top 10 tips from ourselves, previous judges and winners on how to create the perfect submission. 1. Tell A Story An...
Posted by: Creativepool
Creativity is typically viewed as a softer skill. Consequently, it’s rarely valued in business as much as it ought to be. When budgets are planned and operations strategised, finance and technology are favoured, with creative roles habitually...
Posted by: Dawn Creative
Events have incredible power to positively impact the lives of their attendees, but their temporary nature and millions of visitors per year inherently drive wastefulness. We are running out of space and time to tackle this problem - our landfills,...
Posted by: Benjamin Hiorns
In an era dominated by hashtags, emojis, and viral trends, the way we communicate has undergone a seismic shift. Social media platforms have become our digital playgrounds, where words happen instantly but leaving lasting impressions on. For brands,...
Posted by: Benjamin Hiorns
Hallmark Luxury Care Homes, the family-owned group of 22 care homes in England and Wales, relaunches with an all-new brand positioning and identity created by The Corner London. The work sees a complete overhaul of Hallmark’s brand strategy,...
Posted by: Creativepool Editorial