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Leaders

Hires of the Week: Part 1

Dalziel and Pow Former Household Design creative strategy director Paul West, has been named as strategy director at Dalziel and Pow, a role in which he will champion and nurture insights and creative strategy. The announcement forms part of an...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

One Earth Farms - Transcend3 One Earth Farms has named Transcend3 as their national advertising agency of record and strategic partner in Canada. OEF is an umbrella housing many natural and organic food brands, including Beretta Farms and Sweetpea...

Posted by: Creativepool Editorial
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Leaders

Smart Car prove that size doesn't matter

Whilst in the western world we appear to shy away from anything small and cute (tries not to make an obvious dirty joke), in the East, smaller is always better. From technology and architecture, to food and even living space, the lack of space...

Posted by: Benjamin Hiorns
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Leaders

The Week In Advertising

Mars - Winning Yes, we all know they're much smaller than they used to be (Mars have admitted as much). But they're still one of the leading chocolate brands, and need the power of advertising to maintain that position. Fortunately, the Mars people...

Posted by: Magnus Shaw
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Leaders

The Power Of Crowdsourcing

The Internet is a prime place to gather people together. Sometimes you don’t necessarily need a group of trolls coming together to slam the Yeezy Boost, or unendingly comment on the blue-black-gold-white dress debate. You might wonder why these...

Posted by: Jade French
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Leaders

The Ad Council gets under our skin

A surprisingly moving new campaign from the non-profit Ad Council group has been making some big waves this week. A film shot on Valentine's Day called “Diversity & Inclusion” made its online début on Tuesday and sent the internet into floods of...

Posted by: Creativepool Editorial
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Leaders

NOW TV reveal magical new identity

The independent, London-based brand consultancy Venturethree has created a colourful new brand identity for NOW TV, the TV streaming service from Sky, marking the first rebrand since the service launched back in July 2012. The new identity features a...

Posted by: Creativepool Editorial
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Leaders

Havas Village opens in the windy city

Havas officially opened the Havas Village Chicago this week at the freshly renovated 81,000 square foot office space in the River North area of the windy city; a trendy, urban neighbourhood that perfectly suits the global marketing and communication...

Posted by: Benjamin Hiorns
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Leaders

Holiday Inn teams up with IDEO to bring in SmartTech

Holiday Inn's Express chain of affordable hotels is undergoing an exhaustive redesign. The brand has been working with IDEO and Forpeople to develop brand new interior designs for its hotels that use “Smart technology” to make guests'...

Posted by: Creativepool Editorial
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Leaders

Twinings make a Disneyesque bid for the kitchen table

Twinings is a brand that has long been held in high regard amongst tea drinkers. But there's also a certain stigma against it. Whilst most of us are more than content with our PG Tips or Tetley's in the morning, many fans of the 300-year old brand...

Posted by: Benjamin Hiorns
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Is video interviewing a dream come true or a disaster?

Sweaty palms, dry mouth, stuttering words. Most people would agree job interviews are pretty painful. Recruiters can help prepare, coach and calm a candidate but once they walk into that room with their prospective boss, everything is usually...

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Leaders

The five briefs I don't want on my desk

Mussel meat A leading discount frozen food company is selling bags of 'mussel meat'. I may be wrong, but I suspect these are the unfortunate shellfish deemed too manky to be sold whole, and are therefore mushed up and flogged in a heaving mass. Good...

Posted by: Magnus Shaw
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Leaders

Lema bring Italy to King's Road

The Lema furniture brand is opening its first company-owned flagship store in London this spring on Kings Road. The store, which is due to open in May, will cover 400 square metres over two floors, each encompassing Lema's two brands, Lema Casa (on...

Posted by: Creativepool Editorial
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Leaders

WCRS face the challenge this Mother's Day

The UK's largest curated online marketplace, Notonthehighstreet.com, recently launched its 2015 Mother's Day campaign, which was created by WCRS and is built around the challenge that awaits all sons and daughters this coming Sunday, March 15: What...

Posted by: Creativepool Editorial
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Leaders

Grolsch are celebrating a BIG birthday

I have a particular affinity for Grolsch. I'm not normally a lager drinker; it all tends to taste the same to me, and the gas is a by-product of heavy consumption that I could quite frankly do without. For that reason, I've always been a cask ale...

Posted by: Benjamin Hiorns
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Leaders

New coin portrait of Queen unveiled today at National Portrait Gallery

Let's face it, if you're going to have your face on millions of coins, you're going to want to be pleased with the chosen image. So let's hope Her Majesty is not going to be ordering any beheadings after this morning's unveiling at the National...

Posted by: Ashley Morrison
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Leaders

Publicis make an Epic acquisition

Last week, the Publicis Groupe made yet another acquisition in South Africa in the form of Epic Communications, the country’s leading independent integrated strategic communications agency. The acquisition follows those of BrandsRock (Saatchi &...

Posted by: Creativepool Editorial
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Leaders

MWC 15: the best of the rest

Whilst I already covered the two major players at the 2015 Mobile Web Congress, Samsung and HTC were not the only companies to unveil something of note at this year's mobile electronics trade show. As was expected given the precedent already set by...

Posted by: Benjamin Hiorns
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Leaders

MWC 15: Samsung vs. HTC

This weekend at the Mobile World Congress trade show in Barcelona, 2000 exhibitors and more than 86,000 visitors gathered to revel in everything portable and electronic. Traditionally the annual show (which continues throughout the week) is all about...

Posted by: Benjamin Hiorns
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Leaders

Love the world by loving yourself

OK, this is going to be an interesting one. I promise I'll attempt to steer clear of lazy innuendo, but I can't promise I'll be 100% successful, and there will be more than a few bad jokes. So be warned. The Wankband aims to turn masturbation (male...

Posted by: Benjamin Hiorns
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Leaders

The Week In Advertising

McVities - Sweet Friends The image of two tough-nut window cleaners going all soppy over some soft toys is undeniably amusing, and that's what we find in the latest execution of McVities 'Sweet' campaign. Clearly a lot of time and money have been...

Posted by: Magnus Shaw
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Leaders

AdRoll big in Japan

AdRoll, the world's largest retargeting platform, has announced plans to expand into Japan with the opening of its new Tokyo office, which will be led by a local, all-star team of industry heavyweights. This is the company's sixth office, after...

Posted by: Creativepool Editorial
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Leaders

Idean heads for the hills

Global experience design agency Idean, has announced the opening of a new studio in West Hollywood, Los Angeles, which will be led by newly appointed head of studio & creative director, Andreas Neumann. Neumann brings to the agency extensive...

Posted by: Creativepool Editorial
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Leaders

River Island experience a Happy Finish at Fashion Week

As part of their ongoing collaborative partnership with high street fashion brand River Island, White Lodge, the production company dedicated to creating premium content for fashion brands, has teamed up with VFX specialists Happy Finish to create a...

Posted by: Benjamin Hiorns
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Leaders

Clear Channel to go digital with Amscreen

Amscreen, the largest digital signage company in Europe, has announced a strategic partnership with outdoor media agency Clear Channel UK, which will see a new range of sun-light visible digital outdoor screens deployed across the UK. The idea behind...

Posted by: Creativepool Editorial
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Inspiration

Introducing Mariana Rodrigues: jelly London's newest Future

Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? jelly London's Head of Creative Comms Rachael Guiver went behind the scenes with jelly's newest Futures illustrator Mariana Rodrigues to ask how she starts...

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Leaders

26 shades of Grey for Ryman (for free!)

Ryman, the UK's leading stationer, has teamed up with Grey London to promote the sustainable Ryman Eco font through a new initiative called the “Alphabet Poster Project.” 26 leading British designers have created “Beautifully...

Posted by: Creativepool Editorial
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Leaders

MPC announce Parisian adventure

MPC, the creative studio that specialises in VFX, a sector in which it has been a global leader for over 25 years, recently announced the launch of a new VFX studio in Paris, which will be led by multi award-winning creative director Franck Lambertz,...

Posted by: Creativepool Editorial
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Leaders

TubeMogul form strategic partnership with Dailymotion

TubeMogul, the leading enterprise software company for digital branding, and Dailymotion, one of the world's most visible video platforms, recently announced a strategic partnership, which will allow advertisers to leverage the Dailymotion...

Posted by: Creativepool Editorial
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Leaders

What does it take to be an icon?

Here at Ubiquitous we like to talk about icons; we truly believe that the black cab is an icon and we go so far as to say so in our strapline, iconsonicons. But what is it we mean by this? What is it that makes something iconic and therefore worthy...

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Leaders

When reality TV meets recruitment

I don't know about you, but I'm getting a bit bored of reality TV shows. If we're not biting our fingernails during Masterchef just because the soufflé hasn't risen and Mr Big Food Critic is poking at it disapprovingly, then we're waiting for...

Posted by: Ashley Morrison
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Leaders

The Oscars are more expensive than the Super Bowl

Though it attracts only half the viewers, a recent study unveiled by Forbes has revealed that advertisers pay a larger premium to show off their wares at The Academy Awards, which were held in LA last night and were broadcast in the US on the ABC...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Nintendo Whilst last week saw the launch of the New Nintendo 3DS in Europe, many North Americans have been complaining that the device has yet to be released across the pond, with only the New 3DS XL hitting western Atlantic shores. Nintendo's...

Posted by: Creativepool Editorial

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