Displaying 325 - 360 of 1433 results
While social media might have become an incredibly important tool, nobody is going to take your business seriously without a website. Designing that website is a key task as it needs to find a perfect balance between form and function. It’s a...
Posted by: Benjamin Hiorns
Brand expression agency Taxi Studio is an independent design business based in Bristol that’s home to a collective of global talent - without unnecessary hierarchy or inflated titles. Founded in 2002 by three friends, they have grown to work...
Posted by: Creativepool Editorial
A trans activist, a rapper and a comedian talk openly and frankly about their life, inspirations, achievements, challenges, and why their hair is such a huge part of their headstrong personality. All while getting their haircut in Bed Head’s...
Posted by: Creativepool Editorial
World mental health day has dawned on us once again and this year, things have never been bleaker for most of us. COVID might be in the rear-view mirror (for the most part) but with the war in Ukraine only getting more dangerous and catalysing even...
Posted by: Benjamin Hiorns
Plant-based snack brand Harvest Snaps and digital creative agency of record Cutwater have teamed together to bring to life a music-driven TikTok branded effect designed for college students throughout the US. The branded effect, entitled “Snap...
Posted by: Creativepool Editorial
The launch of Apple’s ATT framework has impacted mobile marketers’ access to user-level data. To navigate this change, they need new tactics and mentalities. Drawing inspiration from brand examples, Gal Ekstein, President and GM at AppsFlyer,...
Posted by: Creativepool Editorial
Draw is a UK-born architectural interiors and branding agency whose mission is to “bridge the gap between in-house design and creative studios.” From new interior schemes to visual identity and packaging design, it works with leading...
Posted by: Creativepool Editorial
As more mainstream agencies have been putting out campaigns for non-health brands, Guy Swimer, ECD at McCann Health London, ponders the creative world of healthcare. He discusses how the creative and competitive bar in healthcare is being raised and...
Posted by: Creativepool Editorial
Be The Fox is a production agency who works with Samsung, Huggies and Bulldog. Diana Ellis-Hill, ex BBC, who now is Co-Founder and Director at Be The Fox, is passionate about creative that challenge stereotypes, empowerment for women and offer real...
Posted by: Creativepool Editorial
For all intents and purposes, your PR agency is your public face to the working world, at least in a B2B sense. It’s the middle ground between you and the wider world and it exists to contextualise and communicate your successes and your...
Posted by: Creativepool Editorial
Iris recently launched its latest integrated brand campaign for Starbucks UK. “Every Table Has a Story” aims to reinstate Starbucks as an inclusive and inspiring ‘Third Place’ where all are welcome to work, reset, connect and...
Posted by: Creativepool Editorial
Music licensing for ads is notoriously complicated. This is partially due to multiple layers of rights in any song. You have to consider where the music has come from, who wrote it and performed it , where it will end up, and if your license covers...
Posted by: Creativepool Editorial
Nutshell Creative is an integrated marketing agency in Milton Keynes that “delivers the full spectrum of creative, digital and print services.” While many would have you believe that print is dead, brands that underestimate the...
Posted by: Creativepool Editorial
This week, we’re getting to know Dan Mason, Partner and Managing Director at 2LK - the “specialist agency of choice for tomorrow’s brand experience pioneers.” Tell us a bit about your role! Is there a “typical”...
Posted by: Creativepool Editorial
Ask most marketing experts and they’ll tell you we are currently living through “the age of data” and given the facts and figures, it’s tough to argue. The global big data and business analytics market was valued at 169...
Posted by: Benjamin Hiorns
Robot Food has refreshed the branding for Danish beer brand Tuborg. The Leeds-based strategic branding gave the iconic beer a refreshed design look to emphasise Tuborg as a “proud parent brand,” harmonising the primary packaging around...
Posted by: Creativepool Editorial
For this week’s company spotlight feature, we head across the channel to Barcelona, where BCN Visuals have been collaborating with agencies to produce exciting 3D advertising campaigns for some of the world’s biggest brands. These are not...
Posted by: Creativepool Editorial
This summer saw Paco Rabanne and NTS host a series of radio shows and an intimate London gig series showcasing a diverse range of UK musicians and DJ talent. The Paco Rabanne ‘A Million Ways to Make It’ fund is delivering an artist...
Posted by: Creativepool Editorial
This summer, General Electric (GE) announced the future brand identities for the planned separation of its portfolio of healthcare, energy, and aviation businesses into three independent public companies. The decision to separate the businesses,...
Posted by: Creativepool Editorial
Evolving your brand to stay relevant, futureproofed and profitable is a key challenge for today’s business leaders. In this article, Carlo D’Alanno, executive creative director at design and technology agency Rufus Leonard, shares three...
Posted by: Creativepool Editorial
Gillette Venus from P&G has launched its latest salvo from Grey New York to de-stigmatize pubic hair. This month it premiered the song “It’s Time to Care (For Your Pubic Hair)” featuring female rapper Princess Nokia. The brand...
Posted by: Creativepool Editorial
For many people, the idea of living and breathing football and being paid to do so is something of a pipedream. For Gav Rowe, however, the Chief Creative Officer at COPA90, it’s been a pretty exceptional reality for some time now. COPA90 is a...
Posted by: Creativepool Editorial
Environmental, sovial and governace (ESG) criteria has become hugely important to businesses as well as consumers, with an increased demand for more and more companies to take a closer look at key ethical issues like diversity, equal pay,...
Posted by: Creativepool Editorial
As designers and developers increasingly build robust, app-like experiences into their websites, it’s no surprise that JavaScript use has proliferated across the web. It’s a client-side language that allows for many of the rich...
Posted by: Creativepool Editorial
European startup Spendesk recently launched its first-ever multi-market brand campaign, putting people and play front and centre to reinforce not only its service differentiation but its people-first company identity. As a newly minted...
Posted by: Creativepool Editorial
For any business, there is only ONE reason to have a website. That reason is to make money - and even more critical... make profits. If your company has a website, and you cannot tangibly determine whether it is contributing to PROFITS, or COSTING...
Posted by: Tagmakers
For many businesses, the purse strings have never been tighter. Not only did the pandemic squeeze budgets, but the subsequent cost-of-living crisis which many are now enduring - including rising energy prices, growing wages, and inflationary...
Posted by: Creativepool Editorial
Templates are not exciting and they are certainly not creative. That, at least, is the pervasive narrative in ad land. Ask your average creative director what they think of the “creative potential of templates” and they’d likely...
Posted by: Benjamin Hiorns
We all like to feel like we belong. It’s a pretty fundamental human trait and it’s one that the world of advertising has known all too well for a very long time. But making someone feel like they belong to something isn’t the same...
Posted by: Benjamin Hiorns
Interested in magnetizing customers to your website? According to Andrius Palionis, VP of Enterprise Sales at Oxylabs.io, ethical web scraping - the process of extracting valuable marketing data from public website pages - is one of the most powerful...
Posted by: Creativepool Editorial
The world of marketing has graced us with countless unforgettable (albeit controversial) campaigns over the past decade spanning a range of industries, from fast food to male grooming and women’s health. Recently, women’s health brand...
Posted by: Creativepool Editorial
RedLeg Rum, one of the UK’s fastest growing rum brands, has released its first ever TV campaign to introduce the brand’s mascot - the RedLeg Hermit Crab. The campaign creative by scaleup advertising specialists °Small World and...
Posted by: Creativepool Editorial
Toblerone recently unveiled a new brand story and visual identity redesign for its iconic chocolate bar to “encourage uniqueness in all its forms, empower individuals and pay tribute to the importance of being stubbornly triangle in a world of...
Posted by: Creativepool Editorial
Sometimes, the most constructive thing you can do is wipe the slate clean, salt the earth and start again. Yes, it can be painful to walk away from hours, days or even weeks worth of work but, as the old saying goes, you can’t polish a turd no...
Posted by: Benjamin Hiorns
While we’ve shone our company spotlight on dozens of exceptional design studios here at Creativepool, we very rarely get the chance to speak to in-house studios. That’s we we jumped at the chance when information services company...
Posted by: Creativepool Editorial
The content marketing landscape is continuously transforming; since the digital revolution, the way we generate and consume content is evolving almost daily. The pandemic has also been a strong influence in recent years, advancing our interactions in...
Posted by: Creativepool Editorial