Displaying 1 - 36 of 50 results
High shopper demand has made for an especially competitive Christmas this year, with brands using video as the glitter gun in their festive campaigns to capture optimum audience attention. Despite the rising price of video ads, smart video creative...
Posted by: Creativepool Editorial
McCann – Chevrolet From Like to Love Facebook has now become such an integral part of our lives that even a relatively minor new feature becomes a major news story. Jumping on the bandwagon of Facebook's new “Reaction” buttons, which allow...
Posted by: Benjamin Hiorns
FCB West - Electronic Arts Electronic Arts and their agency FCB West have hired educational children's entertainer Bill Nye (the science guy) to front a brand new campaign to launch the next evolution of its gaming subscription service, Origin...
Posted by: Creativepool Editorial
As a seasoned brand consultant and designer, I’ve always approached branding methodically, using design to visually embody a company's core message. But a few months ago, I discovered Generative AI, and it transformed my creative process. After...
Posted by: Marc Posch
Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...
Posted by: Creativepool Editorial
In the vast realm of technology and innovation, one company has consistently stood out for its ability to captivate the world with its unique and defiantly iconic approach to branding: Apple. From its humble beginnings in a Californian garage and...
Posted by: Benjamin Hiorns
Research conducted by Kantar has revealed that a new global sonic identity designed and created for TikTok by MassiveMusic is already performing far beyond industry benchmarks. After launching the sonic identity in late 2022, international creative...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? There’s never a typical day in the world of entertainment! When you work so closely with talent and creators, you’re often reacting to brand new opportunities which...
Posted by: Creativepool Editorial
Laziness is a brush I’ve been tarnished with throughout my life, but I’ve always fought vehemently against it. In my teens, depression was undoubtedly the root cause of my lack of joie de vivre but as an adult I’ve concluded that...
Posted by: Benjamin Hiorns
David Bowie was a true renaissance man - a musician, actor, writer, artist, producer and more. His creative influence resonates as much today as it did when he was ‘Ziggy Stardust’. How Bowie approached his creative life, his influences...
Posted by: Red Setter
Hearing Critical Mass EVP and managing director Andrea Lennon speak about her team, you would figure it is the most looked after bunch of creatives in the world. And you wouldn't be too far from the truth. Among a number of other awards this year,...
Posted by: Creativepool Editorial
The third dimension has been enticing artists for decades, but it’s only in relatively recent years that some incredibly talented creatives have been able to truly utilise the flexibility, the depth, the power and the potential of 3D artistry....
Posted by: Benjamin Hiorns
A research and neurological study from IPG Mediabrands Netherlands and publisher Sanoma has revealed that an ultra-short advertisement is able to convey brand, product and message much more effectively than the first few seconds of a regular spot -...
Posted by: Creativepool Editorial
Great Guns director Dan Trachtenberg is a big fan of free-to-play video game Warframe, so when the opportunity came up to helm a promo for the title he was beyond excited. The result is an amazing six-minute CG film full of action including...
Posted by: Creativepool Editorial
The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...
Posted by: Benjamin Hiorns
Great Guns Great Guns has welcomed directing team Kronck to its roster, where they will be represented throughout the US. Jessica Benzing and Maximilian Gerlach, the German duo behind Kronck, began their careers while both studying production and...
Posted by: Creativepool Editorial
The original article was published on Brand Quarterly. Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of...
Posted by: LEAP
It may seem unlikely, but people on the autistic spectrum have been an integral part of the creative industry for decades, without the industry necessary knowing that. Thinking differently is not only a mantra but also a characteristic that is valued...
Posted by: Alex Shifrin
agenda21 Digital - Addison Lee agenda21 Digital has been appointed by Addison Lee, the world’s largest managed car company, as its’ lead digital marketing agency to help drive the business’ expansion in the UK. Effective...
Posted by: Creativepool Editorial
Leo Burnett Leo Burnett London has invested heavily in its creative department, hiring a diverse range of talent from across the agency world. Dan Fryer and Gate Lambert join Leo Burnett as a creative team from Fold7, where they worked on everything...
Posted by: Creativepool Editorial
On Wednesday 11th October 2017 we announced that Sir David Attenborough/BBC, FKA Twigs, VICE Germany, Russell Brand, Brian Eno, WIRED UK, Sky Italia, UNICEF, Amazfit App, Skyscanner, The Economist, Red Bull Racing, Dagbladet and IKEA are among the...
Posted by: The Lovie Awards
Ogilvy & Mather Hong Kong Ogilvy & Mather Hong Kong has announced the appointment of two senior executives to new roles within the digital team in Hong Kong. Manolis Perrakis joins as Head of Creative Technology and Vivi Fitriani as Head of UX/UI....
Posted by: Creativepool Editorial
Before you go on holiday this summer, you must cross one thing off your to-do list: Entering the 7th Annual Lovie Awards. The Extended Entry Deadline is on 28 July, so don’t delay! The Lovies honours the entire spectrum of the European...
Posted by: The Lovie Awards
AKQA Italy Umberto Basso has been appointed as Managing Director of AKQA in Italy. Prior to this role, Umberto was Head of Emerging Technology at AKQA, and will now report into Matthew Bain, International Managing Director. Umberto will oversee AKQA...
Posted by: Creativepool Editorial
A weekly roundup of the most important news from the advertising awards world Interaction Awards This week, the Interaction Awards announced the winners of its 2017 edition. The Best of Show winner went to “Kinetic” for One Million...
Posted by: TheNextGag
This winter, with a burst of creative energy, simbasleep.com has commissioned five contemporary artists to screen-print a limited edition collection of 20 mattresses per designer. All profits from the sales of 100 mattresses will go to Crisis. The...
Posted by: Creativepool Editorial
A roundup of the most important news of the week in the advertising awards world. The 3% Conference This week, the 3% Conference held their 2016 edition. The event is growing and gaining support every year. The line of speakers was excellent and...
Posted by: TheNextGag
A roundup of the most important news of the week in the advertising awards world. SXSW After closing the PanelPicker public vote, SXSW has selected the sessions for the 2017 edition of the festival. More than 750 sessions have been announced...
Posted by: TheNextGag
The count-down has begun for another top event bringing together the brightest thinkers and the best creative work. From the organiser of Cannes Lions, Eurobest is the world’s most prominent celebration of European creativity. The festival...
Posted by: Creativepool Editorial
Wieden+Kennedy, one of the largest and most prominent independent advertising agencies in the world, has announced a strategic shift in its organisational structure, including a new global stakeholder group, and a new leadership team to oversee the...
Posted by: Creativepool Editorial
Bulletproof - PizzaExpress Artisana Bulletproof has designed the packaging for a new frozen supermarket range by PizzaExpress. The “Artisana” range is an exclusive for supermarket Iceland, and follows on from the restaurant’s...
Posted by: Creativepool Editorial
Scope Overflowing champagne bottles, foamy shower scenes, underwear models in pillow fights. We’re all familiar with the sexy tactics deployed to turn us on to brands because it’s well-established that ‘sex sells’. Yet a study published in...
Posted by: Canvas8
Today is International Women's Day, so it's rather appropriate to ask ourselves, as an industry, whether we are actually taking gender equality seriously. Badger & Winters say we're still part of the problem, not the solution. Badger & Winters is an...
Posted by: Magnus Shaw
I'll probably never get to record an album at Abbey Road. It's been a dream of mine since the moment I first picked up a guitar almost two decades ago, but I've come to the sad conclusion that this particular dream shall remain unfulfilled. The same...
Posted by: Benjamin Hiorns
Wieden+Kennedy Amsterdam creative director Alvaro Sotomayor, has been awarded a rare and prestigious honour by the Amsterdam City Council in recognition of his creative contribution to the city over his 20-year career at the agency. Sotomayor was...
Posted by: Creativepool Editorial
I’m not going to pretend to be the world’s biggest Rihanna fan. Indeed, I personally find her brand of hedonistic pop to be of the “All style, no substance” variety. As a personality though, she’s a beacon of light in an...
Posted by: Benjamin Hiorns
