ad: Annual 2024 Now Open For Entries!

Displaying 1 - 36 of 369 results

*

Inspiration

The circular economy that never moves forward

A question for you. Don’t panic, its not one of those ‘which of these options’ quiz-check-button-traps. This is more rhetorical. I don’t expect you to decide how to answer right now. So, how much of your time is spent going...

Posted by: Richard
*

Inspiration

The Indifference Economy

Strange times provoke strange thoughts - not helped when the news is a constant barrage of mixed messages about how we’re all going to be doing economically in the next few years - and what’s bothering me is what kind of an economy are we...

Posted by: Richard
*

Leaders

Looking into the Creator Economy and its Communities

From Twitch to Snapchat, Patreon and OnlyFans, the creator economy has boomed in recent years and especially as the pandemic hit some content creators quite hard. For those less familiar with the term, the creator economy is that sector of the...

Posted by: Creativepool Editorial
*

Leaders

Why data’s time will never run out in the hourglass economy

In almost all areas of the economy the middle ground is on the decline. In grocery, powerhouses Sainsbury’s, Morrisons and Asda have been assailed by discounters Aldi and Lidl. In fashion, social media is rendering luxury labels more...

Posted by: Creativepool Editorial
*

Leaders

OMA and Bengler's Panda app disrupts the sharing economy

OMA has teamed up with creative studio Bengler to propose an app that allows workers being exploited by digital sharing platforms like Uber and Airbnb to fight back against their employers. On show as part of the Oslo Architecture Triennale 2016,...

Posted by: Creativepool Editorial
*

Leaders

Leo Burnett examine the Sharing Economy

In a new study by Leo Burnett as part of their Humans Being series, the “Surprising and unspoken realities” of the sharing economy in America are revealed. The research, which has been collated in a report dubbed “The Sharing...

Posted by: Creativepool Editorial
*

Features

10 Brands That Kicked Off on TikTok and How They Did It #BrandMonth

Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...

Posted by: Benjamin Hiorns
*

Industry

Catching flight with Wings The Agency #CompanySpotlight

For this week’s company spotlight, we sit down with Demian Campos, Founder and Chief Creative Officer at WINGS The Agency, an agency opened in the face of great adversity as the world pivoted to a remote working model during the pandemic. How...

Posted by: Creativepool Editorial
*

Features

Creative Trends That Will Dominate 2024 #YearInReview

We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...

Posted by: Benjamin Hiorns
*

Features

How will 2023 be remembered by creatives? #YearInReview

2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...

Posted by: Benjamin Hiorns
*

Industry

Social Media Trends of 2023 and 2024 #YearInReview

While much of the online discourse this year has surrounded the rise of AI and its increasing relevance, social media remains the engine that keeps the fires of the internet burning. Of course, AI will shape the future of social media but how and why...

Posted by: Benjamin Hiorns
*

Features

The future of influencer marketing #YearInReview

Keith Foggan, Founder of social agency System, on what 2024 has in store for us across social media and digital marketing. Although many people think that influencer marketing is a relatively new phenomenon, borne out of the social media boom,...

Posted by: Benjamin Hiorns
*

Leaders

#GettingToKnow Craft Founder Dan Crowder

Dan Crowder is Founder and Managing Director of design recruitment agency Craft. Based in Manchester, Dan founded Craft in 2014. With its network of the best creatives in the industry, the Craft ambition is simple: to enhance the studios, careers and...

Posted by: Creativepool Editorial
*

Workshop

How to Deal with Abusive Clients in 10 Easy Steps #MentalHealthMonth

Anyone that’s been working within the creative industries for any significant length of time will probably have a few horror stories to share when it comes to being on the receiving end of an unwarranted torrent of abuse. We don’t like to...

Posted by: Benjamin Hiorns
*

Industry

The future of the design industry?

Whether you’re already in the design industry or are a design student, you must have come across the news about government cuts within the arts sector. It’s been rumoured for a while, although right now, as we’re in the midst of it, there’s...

Posted by: Tony Clarkson
*

Inspiration

Taking the Bulla Co by the horns | #CompanySpotlight

Bulla Co is an early-stage Gen Z influencer agency who have recently closed their six-figure pre-seed round. It’s been an exciting time for Bulla Co, as they’ve had a year of significant transformations and expansions. These upcoming...

Posted by: Creativepool Editorial
*

Features

10 client red flags every freelance creative should be aware of

With the hustle of the growing gig economy, freelancing has become the go-to avenue for many professionals. It’s that enticing dance between work-life balance and chasing one's passion. But every dance has its missteps, and freelancing is no...

Posted by: Benjamin Hiorns
*

Inspiration

#MemberSpotlight on Creative Director, Paul Leon

How did you get into the industry? I’ve been drawing since I was 4. I love drawing, coming up with new ideas and solving problems. I always knew I was going to go into something creative. By the time I was 13 my art teacher at secondary...

Posted by: Creativepool Editorial
*

Features

Why generative AI should be in all 2024 marketing plans #FutureMonth

ChatGPT has become the biggest buzzword of the year. And for great reason - generative AI presents a challenge and opportunity on a scale that may eclipse the rise of the internet itself. Digital marketers, due to their increasingly fast-paced and...

Posted by: Creativepool Editorial
*

Features

Generative AI: more harm than good for influencer marketing? #FutureMonth

As the topic of Artificial Intelligence (AI) has taken over discussions from Parliament to Cannes Lions and beyond, industries across the world have begun to implement the technology into both their everyday processes and future plans. The greatest...

Posted by: Creativepool Editorial
*

Features

#Barbiecore and the rise of the Nostalgia influencers

By Dale Barnett, Insights Editor at Influencer Intelligence Nostalgia Marketing is a common strategy used to associate the target audience’s positive emotions about the past with a product or service to boost sales. Marketers use references to...

Posted by: Creativepool Editorial
*

Features

The Rental Crisis: Unravelling the Impact on Creative Lives

It will have escaped nobody that we’re living through a tough time right now in the UK and nobody is suffering more than renters. Yes, those of us lucky enough to have mortgages are being shafted too but for renters, it’s less of an...

Posted by: Benjamin Hiorns
*

Leaders

Creative education needs an urgent lesson in reinvention

Ian Wharton served as part of the creative leadership for design and innovation agencies in WPP and Publicis Groupe. He is the Founder of health technology startup Aide Health, an advisor at Justified Studio, the author of Spark for the Fire: How...

Posted by: Creativepool Editorial
*

Inspiration

#CompanySpotlight on one-of-a-kind human experience agency Hawkeye

For this week’s company spotlight, we spoke to Brendan McKenna, Senior Vice President, Executive Creative Director at Hawkeye, a Publicis company. How was your company born and where are you based? Hawkeye is actually an amalgam of multiple...

Posted by: Creativepool Editorial
*

Features

Global creative calendar: June 2023

According to BCG Henderson Institute Chairman Martin Reeves and Rhodes Scholar Jack Fuller, imagination is crucial for “seizing and creating new opportunities and finding new paths to growth.” Their Harvard Business Review book “The Imagination...

Posted by: The Darnell Works Agency

Back to Magazine

ad: Annual 2024 Now Open For Entries!