Displaying 73 - 108 of 2772 results
How do you get the design you want? The perfect design you envision in your head?... The design brief is the answer. Whether you are a designer or a client, an effective design brief is the single most critical factor in ensuring that a project is...
Posted by: Creativepool
What is the work like? Broadcast engineers use their technical expertise to put shows on the air. They make sure programmes are broadcast at the right times, and at the highest quality level. Engineers are involved in all kinds of production,...
Posted by: Creativepool
by Jessica Hazel The Sunday Upmarket in the Old Truman Brewery on Brick Lane is where a wealth of artists and designers test run their future careers. Some fail quickly and disastrously whilst others soon meet the right people who propel their...
Posted by: Creativepool
There’s been a whole lot of change within the music industry over the past 10 years it’s almost hard to keep up. With the addition of music streaming services and numerous distribution channels, artists have been able to market themselves...
Posted by: Bopper
Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...
Posted by: Creativepool Editorial
In the overload of information and noise that is the digital age, there has never been a stronger push to be yourself and promote your own uniqueness to the world. This is especially true of artists and creatives - everyone has their own style,...
Posted by: Creativepool Editorial
In this exclusive interview, we are joined by Joe Dickinson, Chief Music Officer and Co-Founder of WithFeeling, and Chris Atkins, Managing Director and Co-Founder of WithFeeling. These two visionaries have transformed their passion for sound into a...
Posted by: Creativepool Editorial
It's fair to say that Russell Emanuel (hero image far left) has led a pretty interesting life. This is a man, after all, who can casually name drop and cast aside musical legends such as Paul Weller and Hans Zimmer without blinking an eyelid. He is...
Posted by: Benjamin Hiorns
In 2021, amp predicted a rise in investment in audio branding and audio-focused content. As many brands shifted to more immersive digital storytelling and e-commerce, the role of sound in branding across all industries has significantly changed. New...
Posted by: Creativepool Editorial
There is no secret formula to success. But many would say that your biggest achievements will stem from your own creative passion. Passion, Resilience, Determination and Curiosity. These the four magic words freelance composer and musician Johnny...
Posted by: Creativepool Editorial
Wieden+Kennedy - Nike Nike has released their full “Just Do It” ad featuring Colin Kaepernick. The ad has Kaepernick narrating over a series of inspirational athletes and their stories of struggle: from MLS star Alphonso Davies’...
Posted by: Creativepool Editorial
Research conducted by Kantar has revealed that a new global sonic identity designed and created for TikTok by MassiveMusic is already performing far beyond industry benchmarks. After launching the sonic identity in late 2022, international creative...
Posted by: Creativepool Editorial
When Sonos opened their first retail store in New York’s SoHo this summer, it was a pioneering moment for the brand. Having dominated the wireless speaker market, eclipsing other competition easily and steadily along its 14 year journey, Sonos...
Posted by: Kate Lewin
This week we spoke to Luke Brown, Composer & Sound Designer at The Soundery, a music and sound design studio that specialises in cooking up "tasty noises for visual media." How was your company born and where are you based? The Soundery is a duo,...
Posted by: Creativepool Editorial
A guide to freelance music composition rates, with tips and advice from experienced professionals in the industry Musicians and composers set the mood of the stories we love and cherish the most in our hearts. Without musicians, horror films would...
Posted by: Antonino Lupo
TBWA\China Ronnie Wu, executive creative director, TBWA\Shanghai has been promoted to the role of Chief Creative Officer of TBWA\China with immediate effect. Ronnie joined TBWA\Shanghai at the end of 2015 as executive creative director, and during...
Posted by: Creativepool Editorial
Danone Light & Free is joining forces with Spotify for a year-long partnership to build connections between the Greek-style yoghurt brand and music fans. Spotify has partnered with the brand to offer unique music prizes throughout 2017 where an...
Posted by: Creativepool Editorial
The music industry is in a bit of a state right now. In case you haven't noticed, there appears to be a surfeit of artless dross clogging our radio waves and stadium stages, and artistic integrity and genuine invention are two things that hit the...
Posted by: Benjamin Hiorns
Imagine if you could listen to music all day and make a creative career out of that. That is precisely what Karolina Namyslowski's 'typical' day looks like - though making a routine out of creation doesn't come without costs. Having studied...
Posted by: Creativepool Editorial
There are many hidden powers in the beauty of music, but if we had to name our favourite, it would definitely be the power to connect. To fight prejudice and champion union through creativity and music, Lipton partnered with RedwoodBBDO and...
Posted by: Creativepool Editorial
Marcel Sydney Marcel Sydney has announced the newest members of its creative department. The new faces include senior team, Scott Maggs & Alexander Haack (aka "The Cavemen”), creatives Lucy Ochoapetit & Aisling (Ash) Dowling, Grace O'Brien &...
Posted by: Creativepool Editorial
Havas London Havas London has appointed former 101 London Partner & Head of Strategy, Clare Hutchinson, as its new Executive Strategy Director. In this new role, which she starts in November, she will report directly into Havas’ European Group...
Posted by: Creativepool Editorial
The Official Charts Company - the producers of the UK’s Official Singles Chart as heard on BBC Radio 1 - is unveiling a new brand identity and consumer digital platform, where brands will be able to connect safely with an engaged and loyal...
Posted by: Creativepool Editorial
The story of amp Global CMO Uli Reese would sound incredibly inspiring to any musician out there. Forged by the scorching flames of TV composition in Hollywood, Uli entered the industry as a music composer and has found his own way through the music...
Posted by: Creativepool Editorial
gyro gyro APAC has announced the promotion of two leaders to important new roles: Paul Hutt is now Chief Growth Officer, gyro APAC and Laura Bell is Client Services Director, gyro APAC. As Dentsu Aegis Network continues to invest in the growth of...
Posted by: Creativepool Editorial
Follow their passions for Booking.com To kick off its new integrated brand campaign, Booking.com has released the new “Food Lovers” TVC by Wieden+Kennedy Tokyo. The 30-second and 15-second launch TVC, “Food Lovers,” features...
Posted by: Creativepool Editorial
Creativity is multi-faceted and has many guises. Contrary to conventional belief, it is not only the realm of artists - we all need it in everyday life whether it's at work, figuring out how to frame the perfect pitch, or at home, cooking a...
Posted by: Jugular:Joining The Head and the Heart
Tell us a bit about your role! Is there a “typical” day? I’m based in Boston, and I generally start my workday rather early, by checking in with our Zappi teams in Europe. We begin each day with a daily virtual stand-up in our...
Posted by: Creativepool Editorial
This summer saw Paco Rabanne and NTS host a series of radio shows and an intimate London gig series showcasing a diverse range of UK musicians and DJ talent. The Paco Rabanne ‘A Million Ways to Make It’ fund is delivering an artist...
Posted by: Creativepool Editorial
When it came to launching a new campaign for automotive brand ŠKODA recently, the client pointed to the success of its work with Paloma Faith last year for inspiration as it sent sales through the roof. But the Fallon creative team on the...
Posted by: Creativepool Editorial
Technology, eh? Undoubtedly very handy, but full of concepts with funny names and purposes seemingly designed to befuddle and confuse. Take 'offbeat 360° video' for example. Who on earth would have the first idea what that is? Perhaps not you,...
Posted by: Magnus Shaw
The exponential rise of AI is well and truly underway and there isn’t a tide big enough to stop it at this point. Rather than wax lyrical on the inevitability of my own career being forfeit, however, I’m choosing to live with the machine,...
Posted by: Benjamin Hiorns
Sonic and audio branding is a much fascinating field in the industry, and one which is certainly growing. Blending corporate identities across an almost-all-encompassing sensorial experience is bound to be the future of marketing, and if that's true,...
Posted by: Creativepool Editorial
You may not be familiar with Keung To, but the singer is a music sensation and one of the most popular stars in Hong Kong. To help HSBC's PayMe promote their new Hong Kong's Wallet campaign, Ogilvy has partnered with Keung To to deliver a catchy and...
Posted by: Creativepool Editorial
Pearlfisher - B&O Play Having launched just five years ago, B&O PLAY is the fast-growing challenger brand within the iconic Bang & Olufsen portfolio. Marrying the craftsmanship and quality of its parent brand with millennial lifestyle ideals, B&O...
Posted by: Creativepool Editorial
