50 years ago, David Ogilvy said: “Clients get the advertising they deserve.” Jeremy Caplin, CEO of Aprais, believes he was right and has been collecting data from over 15,000 client-agency relationships for over the past 15 years to prove...
Posted by: Creativepool
Industry
Cadbury’s classic Gorilla ad from 2007 has become a staple of the brand’s identity over the past decade or so. And while the work has notched millions of views on YouTube since launching on TV, the brand wanted to tap into the digital...
Posted by: Ryan Watson
Leaders
DesignStudio - UEFA Champions League
DesignStudio has given the UEFA Champions League a new brand identity centred around a star-shaped ball, which looks to “illuminate spectacular moments” in football. The UEFA Champions League is an...
Posted by: Creativepool Editorial